Paliskates will host a grand opening on Friday evening, November 14, from 4 to 7 p.m. at its store at 212 26th Street in Santa Monica next to Brentwood Country Mart.
“Join us for an intimate evening of music, light bites and community,” read a description of the event. “Stop by our new store, say hello. We’ve got some very cool brand-new styles in stock, plus the classic Paliskates goodies.”
After losing her Swarthmore store in the Palisades fire, Erica Simpson began to welcome customers—and employees—back “home” to Paliskates at the end of October.
“The shop has become more than a retail space—it’s a second home for generations of skaters and surfers,” Simpson said. “What began as a hub for local kids has grown into a multi-generational community, with parents now bringing their own children to share in the vibe and values they grew up with.”
The store is currently open with limited hours from 11 a.m. to 6 p.m. daily. RSVP to the grand opening at: partiful.com/e/IdiP8FsyS5t5SXqb4mmx.
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