Following the Palisades fire, local organizations have been formed to support various aspects of the community and rebuild efforts. Some of the organizations founded in 2025 are highlighted here.
Palisades Beautiful
With rebuilding and recovery work underway across Pacific Palisades, one resident with multi-generational roots hoped to do his part to beautify public and private spaces. Noah Martin is the president of Palisades Beautiful—a 501(c)(3) nonprofit that he launched in February “dedicated to restoring natural spaces” in the community. The group hosted several events over the course of the year, including a tree planting and a cleanup near Palisades Charter High School along Bowdoin Street.
Build Back Pali
Three teenage boys who saw their homes lost or damaged in the Palisades fire formed Build Back Pali to revitalize the community they grew up in. Mason Cohen teamed up with two childhood friends, Jake Yoon and Dylan Fullmer, in the wake of the fire to create a fundraising campaign that received over $100,000 in less than one month. All funding goes toward restoration projects and initiatives, including rebuilding and maintaining local businesses, schools, places of worship, supporting community programs, and preserving the character of the Palisades. The mission statement is three words: Rebuild. Restore. Revive.
PaliStrong2025
In the wake of the January wildfires, a group of students started their own initiative to help rebuild Palisades Charter High School—both as a school and as a home. Alessandra and Yasmine Santini, along with Lily Yadegar, created PaliStrong2025, a project focused on restoring the Palisades community. This initiative launched on January 8, and has continued to host events and fundraisers, including recently partnering with Coral Tree Cafe in Brentwood and a donation drive through Barry’s Bootcamp.
Palisades Long-Term Recovery Group
Jim Cragg addressed fellow residents Friday morning, August 8, at American Legion Ronald Reagan – Palisades Post 283—marking the official launch of Palisades Long-Term Recovery Group. In direct response to ongoing challenges following the Palisades fire in January, Pacific Palisades community members, including Cragg (the 2025 Pacific Palisades Community Council Citizen of the Year), formed Pali LTRG, which is dedicated to identifying and connecting local survivors to a network of associated donor relief organizations. They also conduct and coordinate wellness programs, recovery education and events designed to reconnect the community.
Palisades Recovery Coalition
Described as a “community-rooted, volunteer-led coalition,” Palisades Recovery Coalition was founded by Pacific Palisades Community Council Chair Emeritus Maryam Zar with a “simple but urgent” goal: “To help Pacific Palisades rebuild smarter, faster and stronger—without losing the character, charm and close-knit spirit that makes this place home.”
With a headquarters on Sunset Boulevard, PRC has since hosted a series of community visioning charrettes, insurance roundtables and more. Zar received a Golden Sparkplug award from Pacific Palisades Community Council for her work on PRC.
Pali ❤️ Beats
Searching for a way to contribute to rebuilding the community, two Palisadians discovered a win-win-win situation. Andrew Hires described looking for a way to rebuild the community experience that people are missing, as well as support businesses that are trying to restart operations while also fundraising to support Palisades workers. Combining these avenues, Pali ❤️ Beats was founded by Hires and Nima Mashkouri—both residents of the Highlands—to host fundraising events at still-standing venues in the community, providing music and a place for people to gather. They have hosted events at Spruzzo Restaurant & Bar and Gladstones.
Team Palisades
Team Palisades—whose founders were named a 2025 Pacific Palisades Community Council Pride of the Palisades honoree—is a “neighbor-led support network formed in the aftermath” of the Palisades fire. It is “built on the Block Captain framework developed” by After The Fire USA. One of the events the organization helped host was “The Longest Table” meal along Pampas Ricas Boulevard in The Huntington on Sunday, October 5, with around 650 people registering to attend.
Palisades Forever
Four Palisadians are committed to rebuilding the community they grew up in and hold dear: In the aftermath of the Palisades fire, brothers Spencer and Justin Howard teamed with twins Will and Haley Holbrow to found Palisades Forever, an organization that is solely devoted to the restoration and revitalization of public spaces, businesses, schools, landmarks and recreational areas. The group recently gave $12,000 to replace Pali High yearbooks lost in the fire.
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