Photo courtesy of Naked Cashmere
By SARAH SHMERLING | Managing Editor
Last year, Highlands residents Leslie and Bruce Gifford launched Naked Cashmere. This year, they’re using it to give back.
In support of Breast Cancer Awareness Month, the Giffords are partnering with the Breast Cancer Research Foundation.
“One of my best friends in New York is a breast cancer survivor,” Leslie told the Palisadian-Post. “When I came up with the idea for the cashmere ‘LOVE Scarf’ for Breast Cancer Awareness Month, I went to her to pick the charity she would like the donation going to.”
Naked Cashmere is donating $50 from each sale of the Karlie Scarf with an exclusive “LOVE” embroidery to the foundation. The scarf is available in Antique Pink, Nude and Chalk and retails for $165.
Leslie explained that her friend for years has been involved with BCRF, which has raised almost $1 billion for breast cancer research.
“They had me at hello … their passion for finding a cure is infectious,” Leslie shared. “I am so proud and honored with the amount of support we have gotten raising awareness through our product.”
The Giffords founded Naked Cashmere, a direct-to-consumer collection of cashmere apparel and accessories, in September 2016 with more than 20 years of experience selling cashmere. They moved to Pacific Palisades from New York City when they were expecting their son.
Rich Schmitt/Staff Photographer
“We had kind of a west coast, causal lifestyle. We treated colors a little differently, we treated life a little differently and everyone reacted well,” Bruce told the Post in an interview in 2016.
“I’ve been given so much, it feels so good to give back,” Leslie said. “And I wanted to share that as a company motto.”
Since opening last year, Naked Cashmere has received over 10,000 online orders and have over 80,000 engaged customers.
“We could not be more pleased with how quickly this business has evolved,” Leslie shared.
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