Veronica Beard In, Alo Yoga and Tamara Mellon Open

By SARAH SHMERLING | Editor-in-Chief
Within the first two weeks of November, two Palisades Village shops opened their doors for the first time: Alo Yoga and Tamara Mellon.
Alo Yoga, which opened in early November, offers men and women’s yoga clothing.
“We are relentless about making the best yoga clothing in the world explicitly to inspire yogis [and yogis to be] to have more yoga in their life,” the website reads. “Inspiring mindful movement is at the core of why we do what we do at Alo—it’s our calling.”
The brand was founded in 2007 and includes a nonprofit, Alo Gives, which works to introduce millions of kids to yoga.
Tamara Mellon opened on Saturday, Nov. 10, but had to close shop shortly after the grand reveal due to poor air quality.
“We’ll let you know when we reopen,” a post on social media explained. “Our thoughts are with all of those affected by the fire. Stay safe.”
The brand was created Tamara Mellon, a British fashion designer, businesswoman and former magazine editor, in 2016 after she stepped down as chief creative officer and co-founder of Jimmy Choo in 2011.
This is the first brick-and-mortar store, which has since been reopened as a soft opening, for the brand.
“For us, we love what Rick Caruso does and the community and environment he creates,” Mellon told the Palisadian-Post ahead of the store’s opening. “It’s a great location, our customer base, and the right size and neighborhood.”
Another tenant to join the development is women’s wear brand Veronica Beard, which is eyeing a spring 2019 opening.
“Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic,” according to the website. “The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes.”
Ahead of its Palisades Village opening, Veronica Beard revealed one of its most popular items, the Dickey Jacket, which is a “core product” and “always available” in stores. The jackets, which are offered in a variety of colors and fabrics, range in price from $550 for the Leather Moto Dickey to $150 for a Hoodie Dickey.
Veronica Beard currently operates five stores across the country, making Palisades Village the sixth.