By SARAH SHMERLING | Editor-in-Chief
After four-and-a-half years, Sweet Rose Creamery will serve the final scoop at its Palisades shop on Monument Street on Saturday, February 29.
The Sweet Rose Creamery brand, born out of partners Josh Loeb, Zoe Nathan, Colby Goff and Shiho Yoshikawa’s “desire to create delicious ice cream in a nostalgic setting for friends and family to enjoy it in,” opened its first store in 2010 at the Brentwood Country Mart.
“Years ago, we thought we wanted to turn Sweet Rose Creamery into a multi-unit business, so we could support the development of our key people there,” Elise Freimuth explained on behalf of the brand in a statement. “We had a few shops spread across Los Angeles and have gradually closed them to dedicate ourselves to the Santa Monica locations.”
Sweet Rose Creamery falls under the Rustic Canyon Family, which includes Rustic Canyon, Huckleberry Bakery & Café, Milo + Olive, Tallula’s and others.
Loeb, who has roots in Santa Monica Canyon, shared that the team has soul-searched and come to the realization that they are better off as a smaller enterprise.
“This is more in line with the ethos of the rest of our Rustic Canyon Family, which only does one-off restaurants,” Loeb continued in the statement. “It’s been a learning experience for us, but that’s what we’ve learned. We personally loved the Palisades shop and are sad to see it go, but it makes more sense for Sweet Rose Creamery overall to be smaller.”
Those looking for their Sweet Rose fix do not have to go far: Brentwood Country Mart and Santa Monica Main Street locations will remain open. The brand will continue to make everything from scratch, including dairy base, cones and marshmallows, with a focus on the “best, organic ingredients from local farmers.”
“We’re incredibly excited about Sweet Rose’s future,” Freimuth said. “In fact, our first location at the Brentwood Country Mart turns 10 years old this May, so we look forward to having all of our Palisadian friends and neighbors come out and celebrate with us.”
Freimuth added that Sweet Rose would “love for everyone to swing by, say goodbye, get an ice cream cone and stock up on some treats” ahead of the store’s last day.