Sapire in ‘Beast’ Mode

Palisadian Mixes Up Personal Blender Industry with Newest Creation

By STEVE GALLUZZO | Sports Editor

Local entrepreneur and appliance technologist Colin Sapire, co-founder and co-creator of the popular NutriBullet, just launched a new company and product that is mixing up the personal health blender industry. It’s called The Beast … and it is a beauty.

Sapire’s Beast Blender features advanced blending technique and an impeccable, minimalist design that is being compared to that of an Apple product. Since its debut several few months ago, it has been featured in everything from CNET to Men’s Journal to top design publications like Design Milk. The man behind the product, however, is just as interesting.

Sapire came to the United States in the early 1980s from South Africa with little money to his name but a vision of being a business success, working his way up from first sleeping on the floor of a cockroach-infested apartment to becoming one of South Africa’s most successful entrepreneurs.

With a vision of making healthy living easy and attainable, he went on to co-create the world’s most popular health blender, the NutriBullet, before further shaking up the industry with his newest company, Beast Health—combining technology and design to debut a countertop appliance that is fast becoming the most talked about personal blender on the market today.

His latest invention is disrupting the personal health blender category, and living a healthy lifestyle has played a role in his business success. With his NutriBullet team, Sapire trains daily and has run close to 30 marathons. For instance, he was one of 58 Palisadians to finish the 29th Los Angeles Marathon (in four hours, 55 minutes) in 2014 at the age of 54.

Sapire, who resides in The Riviera, has been chief executive officer of Beast Health since September 2018.

A small, streamlined personal blender ideal for blending smoothies, shakes, sauces and soups, The Beast comes equipped with a large and a small blending vessel, with the option to purchase an additional medium unit separately. The blending vessels are conveniently designed to lock into the small, simplified base that uses one control button—just hold to blend and tap to pulse.

Each blending cup comes with a drinking lid and carry cap, so after your smoothie is ready, you can screw on the appropriate cap and take it on the go. One can sip directly out of the container in which it is blended, thereby reducing both preparation time and dishwashing time.

The Beast Blender is drawing rave reviews from numerous publications. One Forbes’ reviewer wrote: “The Beast liquified everything I threw its way—from leafy veggies to celery to frozen strawberries to apple and pineapple chunks.”

According to Men’s Journal: “It’s called the Beast, but it’s actually the most elegant blender you’ll ever use.”

Then there is this from Food & Wine: “This personal blender is powerful, yet surprisingly quiet.”

With the help of Beast Health’s Director of Operations Juliana Bond, word is getting around that The Beast is a keeper. After all, Beast Health was founded on the principle that whole foods are nature’s best gift to us, and innovation can be used to empower communities to strengthen their immunity, and attain their heath and wellness objectives.

Money has never been a chief motivator for Sapire, who studied in the Eastern Cape before moving back to his home of Cape Town to pursue a bachelor of commerce degree. Once he got to California it was full steam ahead, and he proceeded to obtain his public accounting license and built up a small accounting firm in Los Angeles. The rest, as they say, is history.

The Beast Blender is now available on Amazon for $155 or on the company website: thebeast.com.