Reformation Opens Palisades Village Doors

By SARAH SHMERLING | Editor-in-Chief

On the heels of two store closures in the development, Reformation was slated to open its Palisades Village doors to customers for in-store shopping and curbside pickup starting Wednesday, July 29, a representative from the brand confirmed to the Palisadian-Post.

Reformation is a “revolutionary lifestyle brand that proves fast fashion and sustainability can coexist,” the Palisades Village website reads. “Reformation combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for women who want to look beautiful and live sustainably.”

It is a 100% carbon, water and waste neutral company, infusing “green measures into every aspect of business,” according to the brand.

“From running a sustainable factory in Los Angeles to using deadstock and eco fabrics to tracking the environmental impact of every product, Reformation is committed to pushing the industry forward,” a representative explained in February.

According to the Reformation website, the main range of clothing is fit on multiple women between 5’6” and 5’10”, as well as a petites collection designed for those 5’2” and under and an extended sizes collection with items up to size 22.

Signage revealing that the store, which is located near the Bay Theatre by Cinépolis Luxury Cinemas and Hank’s, would be coming soon first went up in February.

With the idea of prioritizing the health and safety of store associates and customers, the brand shared new protocols that were put in place to increase cleaning and maintain social distancing.

“We’re wearing face masks and require that you wear one too—for your own health and safety, as well as that of everyone else,” according to a set of safety measures listed on Reformation’s website. “We’ll have hand sanitizer available at the entrance of each store. We’re limiting store capacity. Due to recent regulations and to ensure enough space for social distancing, we’re only letting a certain number of people in each store at one time.”

This marks the fifth Reformation store in Los Angeles, which operates locations in Culver City and Santa Monica, as well as two stores on Melrose Avenue.

The opening follows the closure of children’s clothing store mini mioche and wellness and beauty shop Botanica Bazaar, which both shuttered in June, with Botanica Bazaar citing “unforeseen circumstances.”

“We unfortunately had to make the difficult decision to close our shop in Palisades Village,” mini mioche Founder and President Alyssa Kerbel explained to the Post following the closure. “As a small, independently owned Canadian business, there have been many challenges associated with running a retail operation in another country, however the challenges that the pandemic unexpectedly brought upon us simply made it too difficult for us to carry on.”

Other openings that are listed as coming soon to Palisades Village include WILLIAM B + friends, which will offer “a well-curated selection of women’s clothing, accessories, handbags, shoes, jewelry, home decor and gifts,” according to the development’s website.

Signs boasting that Ombra Ristorante & Bar, which were placed in February, will be opening soon remain up.

“We’re thrilled to welcome Ombra Ristorante & Bar, a new concept from local restaurateur Tancredi Deluca of Amici Brentwood, to Palisades Village,” Julie Jauregui, senior vice president, retail operations and leasing for Caruso, shared with the Post earlier this year.

Deluca also operates Trattoria Amici at the Americana at Brand and Ombra—a walk-in-only wine bar and craft cocktails spot that offers lunch, dinner and small bite menus.

“Ombra Wine Bar at The Americana offers cocktails and small bites in the evenings,” a representative from Caruso explained in February. “Ombra Ristorante & Bar at Palisades Village will be a full-service dining experience with a large menu for lunch and dinner alongside many of the same hand-crafted cocktails found at Ombra Wine Bar and more.”

Caruso did not comment on when WILLIAM B + friends or Ombra Ristorante & Bar would open as the Post went to print Tuesday.