Reformation Joins Palisades Village

By SARAH SHMERLING | Editor-in-Chief

Since opening in September 2018, Caruso’s Palisades Village has sporadically introduced new tenants to the community to fill vacant spaces, most recently when lululemon opened its Sunset Boulevard doors in October 2019.

While Palisadians wait for another recent tenant, William B + friends, to officially open its space, which has “coming soon” signs on its exterior, a representative from Reformation revealed to the Palisadian-Post that the brand is the latest tenant to join the development.

Reformation offers a line of women’s clothing that is designed to make “effortless silhouettes that celebrate the feminine figure,” according to its website.

“Created in 2009 by Yael Aflalo, Reformation is a revolutionary lifestyle brand that proves fast fashion and sustainability can coexist,” the representative explained. “Reformation combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for women who want to look beautiful and live sustainably.”

Reformation boasts that it is a 100% carbon, water and waste neutral company, infusing “green measures into every aspect of business.

“From running a sustainable factory in Los Angeles to using deadstock and eco fabrics to tracking the environmental impact of every product, Reformation is committed to pushing the industry forward,” the representative continued.

According to the Reformation website, the main range of clothing is fit on multiple women between 5’6” and 5’10”, as well as a petites collection designed for those 5’2” and under and an extended sizes collection with items up to size 22.

Reformation has “established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.”

This marks the fifth Reformation store in Los Angeles, which operates locations in Culver City and Santa Monica, as well as two stores on Melrose Avenue.

The Palisades Village iteration, which is slated to open in spring, will operate along Swarthmore Avenue, in what has been a vacant space next to Hank’s since the development opened.