Palisadian Brands ‘Make March Matter’ for Children’s Hospital Los Angeles

By SARAH SHMERLING | Editor-in-Chief

The 10th annual Make March Matter campaign kicked off this month—and several brands with ties to Pacific Palisades are participating in the fundraiser, which supports Children’s Hospital Los Angeles.

The month-long campaign has “local businesses and community members” rallying together throughout March to “raise funds to provide critical, life-saving care for CHLA patients,” according to a statement: “Shop, dine and attend an event with a Make March Matter partner to make a difference because saving lives is everyone’s business.”

Though currently closed due to the Palisades fire, Make March Matter Diamond Decade Partner Alfred Coffee, which has a store in Palisades Village, has partnered with the campaign for all 10 of its years.

“For the month of March, Alfred Coffee will donate $1 from every Lavender Syrup bottle, Lavender Latte, Lavender Madeleine and Lavender Tumbler sold to the Make March Matter campaign benefiting Children’s Hospital Los Angeles,” according to the campaign. “Customers can make additional donations at the register upon checkout.”

A list of Alfred locations can be found at its website.

My Hand in Yours—which is founded and operated by Palisadian Jamie Lee Curtis—is a 10 for 10 Partner this year, which means it has committed to “raising $10,000 or more for the campaign’s 10th anniversary.”

“We’ve been through a lot the past couple of months in our City of Angels,” Curtis said in a post on Instagram, “so let’s take care of the children together.

During the month of March, My Hand in Yours will donate 100% of sales to support the campaign. Alfred and My Hand in Yours have also partnered this year for a matching grant, Curtis explained in the post.

Another partner with ties to the Palisades is Angelini Osteria, with Chef-Owner Gino Angelini also operating Angelini Ristorante & Bar in Palisades Village, which is currently closed due to the fire. A portion of sales of all Torta della Nonna desserts at the Beverly Boulevard location will support the campaign.

“The goal of Make March Matter is to raise $1 million or more during the month of March,” read the campaign’s website. “We have been able to achieve this year after year thanks to the collective efforts of every partner in the campaign.”

There is also a series of events taking place throughout the month that will help raise funds to support the campaign, including a Danielle Morgan Jewelry Pop-up Shop at West Elm on March 8 and 9; an Eataly Cooking Class on March 15; and several Los Angeles Kings games, including March 11, 13 and 15.

A full roster of participating events and partners is available at the campaign’s website.