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Planting Flags

Photo by Rich Schmitt/courtesy of Palisades Post 283

American Legion Ronald Reagan – Palisades Post 283 hosted a flag planting ceremony at Palisades Village Green on March 20 where 15 flags were planted with a few words and a salute from various community and government agencies, according to Past Commander Jim Cragg.

Participating entities included U.S. Army Corps of Engineers, American Legion, National Guard/Air Guard, FEMA, Los Angeles Fire Department Stations 23 and 69, Los Angeles Police Department, Red Cross, Small Business Administration, CAL OES, Los Angeles Department of Water & Power, Council District 11 Traci Park’s office, Pacific Palisades Community Council, Salvation Army, Meals on Wheels, and private security represented by Palisades Patrol.

“Proud to behave a coming-together of the agencies that saved our town, recovered it and are now rebuilding it,” Cragg wrote.

Booths Available for Upcoming Fire Defense Fair & Pali High Flea Market

Courtesy of Pali High

Palisades Charter High School will host a Fire Defense Fair & Flea Market at the Paul Revere Charter Middle School P.E. grass field on Saturday, May 17, from 2 to 6 p.m.—and sign ups to operate a booth are now open.

“Join us for a special Fire Defense Fair & Pali High Flea Market as we come together to support local businesses, families and students affected by the recent fire,” read information about the event. “This is more than just a market—there will be essential resources, safety demonstrations and a chance to connect with your neighbors. Plus, enjoy a variety of unique finds while supporting a great cause while you shop at over 50 booths of curated or vintage goods.”

The event will also feature live music, fire trucks and a kid zone. Fire proofing vendors will be on site.

Pali families are invited to sign up to host a booth for $50 and non-Pali families can sign up for $100 at palihigh.onlinepartybook.com. All proceeds from the event will support the Pali High Booster Club.

Questions can be sent to palifleamarket@gmail.com or firedefensefair@gmail.com.

—SARAH SHMERLING

‘Jimmy Dunne Says’

Photo courtesy of Jimmy Dunne

The Palisadian-Post presents an homage to Will Rogers’ column, “Will Rogers Says,” with a column by Palisadian Jimmy Dunne—on life in the “greatest town in America.”


Every time I come back and drive through the Palisades, I feel like I’m thawing out. Thawing out a little bit.

I keep thinking I’m over the shock and awe.

I’m not. One thing is for sure.

The Palisades fire may be long-gone from the national news, but we’re living it.

Today and tomorrow.

Since we were all little squirts, we had firetrucks. We’ve had it ingrained in our DNA that if we ever had a fire, firetrucks would come and save us.

You could count on it.

Here’s what we’re all coming to terms with.

There are certain things that we just count on our city doing. Our tax dollars doing. “Daddy” doing.

“Daddy” didn’t show up.

And a lot of his firetrucks and hydrants didn’t work.

But what really pricks at me is all the homes, and condos, and businesses, and schools, and churches that burned down on Wednesday and Thursday—because “Daddy” didn’t let the firefighters stay and do their job.

And the more I thaw out, the anger keeps boiling, thinking about the inexcusable dysfunction of our city’s leadership.

If we had known “Daddy” may not come, I can guarantee you this.

So many Palisadian moms and dads would have stayed longer and put out some of the fires. Palisadians would have bought stuff and found a way to tap their own pools. Lots of things.

And they absolutely would have been back the next day to put out the small, smoldering fires still simmering all over neighborhoods—just waiting to take down more homes and buildings.

So. What do we do about it?

I know what I’m not going to do. Whine on “Nextdoor.” Or, until I’m six feet under, pout to everybody I know about who’s to blame.

In the second grade, I was in the Cub Scouts. I’m picturing Mrs. Cook, who ran our troop, Johnnie Cook’s mom.

Loved my Boy’s Life magazine that came in the mail every month. Had my name on it. Loved that, too.

Thinking of that blue outfit. And that gold scarf thing. Had some badges stuck on my chest to remind me and everybody how I was a spectacular kid.

And our troop’s camping. Not exactly roughing it like the adventure stories in that magazine. Our big camp-out trip was in John Hostany’s backyard in a couple very-used army tent things. We ate our tator-tot casserole with ground beef on TV trays some mother made until we got too itchy from the bugs crawling on our necks, or just too scared from Chris Golaszewski’s dad’s exaggerated army-days stories.

I remember holding our three fingers together and saluting each other in those uniforms. Barking out “Be Prepared”—about three octaves above middle C.

Now that I’m 800 years older, I’d guess the adult version of that would be “self-reliant.”

Maybe Ralph Waldo Emerson had it right. But he sure didn’t have it right, deciding to use Waldo as his middle name.

I’m picturing his best buddies saying, “How’s it going, Ralph Waldo?” You beat up a kid just for having that name. Today, he would have changed his name once he thought he was going to be famous. Something like “Sting.”

I’m thinking of those plane rides we’ve all had. Some voice on a blown speaker, about two inches from your ears, yapping that if the plane explodes mid-air or something, to put the oxygen mask on yourself first. And then put it on your kid next to you.

I think the Cub Scouts, and the stewardess on the plane, and Ralph Waldo were right.

When things go off the rails, the best thing we can do first is to be “self-reliant.”

Putting one foot in front of the other.

It doesn’t mean we’re not grieving. Grieving the layers of what we’ve lost.

But I think there’s something we’ve found.

We found it in the overwhelming kindness and good deeds we’ve all been recipients of.

I found it watching Jed Weitzman, standing just outside Regal Cleaners and giving the wonderful owners, Cira and Antonio Flores, a big, long hug. He never asked ’em how he could get his shirts that were still in there. He just wanted to let ’em know he loved ’em.

I found it in Tom Hathaway, so passioned to work out how we can still have a 4th of July Run—to bring us all together.

In countless stories of Palisadians like Steve Robinson, of Sam Laganà, of Mary Ellen Kanoff, of Steve Guttenberg—of so many Palisadians selflessly helping their neighbors on the night of that fire, in the days after that fire. And now.

What we found is that Pacific Palisades is more than a place.

Pacific Palisades is a belief.

A belief that being there when your neighbor needs you—matters.

A belief that integrity, caring and decency matter.

A belief that, despite of spite of the fire, there is so much for us to be grateful for.

For who we are, and for who we love. And for who loves us back.

And we now have the amazing opportunity to build back a place, a special place—that is a mirror of those beliefs.

With so many Palisadians passionately driven to do just that.

And the new “Daddy” in town?

You. And me, and everybody else in town.

That’s a “Daddy” I can count on.


Jimmy Dunne is a modern-day Renaissance Man; a hit songwriter (28 million hit records), screenwriter/producer of hit television series, award-winning author, an entrepreneur—and a Palisadian “Citizen of the Year.” You can reach him at j@jimmydunne.com or jimmydunne.substack.com.

Palisadian-Post Seeks Summer Interns

The Palisadian-Post is seeking interns for its summer program. Interns will spend time reporting and writing stories, supported by our editorial team, as well as proofreading the paper and assisting with events/newspaper-related tasks.

If interested, email your name, school/grade (if a student), a couple of paragraphs about your interest and experience with journalism, and two writing samples (ideally non-fiction) to mypost@palipost.com. Questions can also be directed to that email address.      

—SARAH SHMERLING

Palisadian Bruce Lurie Will Host BUILD 4WARD Palisades

Courtesy of Bruce Lurie Gallery

Palisadian Bruce Lurie will host BUILD 4WARD Palisades—an opportunity to “design, build and connect”—at Bruce Lurie Gallery at 608 Santa Monica Boulevard on Thursday, April 24, from 6 to 8 p.m.

Lurie lost his Via De La Paz gallery in the Palisades fire, but opened a new space in downtown Santa Monica, just over two months after January 7.

“After the devastating fire, it’s more important than ever for our community to come together with a shared purpose,” Lurie said in a statement. “I envision our space as a hub for design and visual arts, where creative minds can connect, collaborate and contribute to meaningful progress.”

The event is part of a new series of “exclusive evening mixers,” which are “designed to unite and empower local businesses dedicated to rebuilding Pacific Palisades.”

“This gathering will bring together developers, interior designers, architects and luxury real estate professionals to foster collaboration and share their vision for the revitalization of Pacific Palisades,” read a statement about the inaugural evening.

The event is free to attend. Lurie requested guests RSVP by emailing info.luriegallery.com.

—SARAH SHMERLING

Letter to the Editor

The following letter was sent to FEMA and additional government officials regarding fire-related debris removal at Tahitian Terrace and has been reprinted here with permission from the author.


As a resident of the historic Tahitian Terrace neighborhood of Pacific Palisades—one of the few coastal affordable housing developments in Los Angeles County—I am writing on behalf of my community of 158 households. We seek urgent clarity on the decision-making process surrounding the Palisades fire debris cleanup efforts and the ongoing delay in determining our mobile home park’s eligibility for FEMA assistance.

At the Pali Strong Straight Talk Event on March 30, a FEMA representative confirmed that FEMA has received all of the required paperwork (all Right of Entry forms have been submitted by 158 households and the property owners) and that “it’s with the appropriate individuals to make a decision.” They also stated that while FEMA doesn’t typically assist commercial properties, an exception has been made for condominiums and townhomes.

What is the rationale for including condominiums and townhomes in the cleanup efforts while excluding our mobile home park? What specific criteria is preventing a decision about our community? The delay has left the Tahitian Terrace community in a state of limbo, unable to move forward with rebuilding or planning for the future.

Tahitian Terrace is a rare enclave by the beach, offering an affordable pathway to homeownership in a city where housing costs are increasingly out of reach. Residents of our park include teachers, artists, seniors, firefighters, retired entertainment industry professionals and county workers—many on fixed incomes who’ve lived here for decades.

As a longtime Los Angeles resident, it took me nearly 25 years to find a neighborhood where I could afford to own a home on the Westside of Los Angeles. And my story is especially poignant—I closed escrow the day before my home burned to the ground. I never even received the keys.

The historical significance of Tahitian Terrace cannot be overstated. For over 100 years, this land has provided affordable coastal housing, a rarity in Los Angeles.

Beyond the human impact, neglecting cleanup efforts in this fragile coastal ecosystem could have serious environmental consequences. The Mello Act protects affordable housing in coastal zones, and failing to assist in debris removal would not only displace 158 households but also sets a dangerous precedent for affordable housing protections in California.

FEMA, and all officials involved in this decision, I implore you to do the right thing—fund the cleanup of the most vulnerable among us and provide the support needed to restore our community. Set an example by ensuring swift remediation after one of the most destructive natural disasters in U.S. history, and allow displaced families to return to manufactured homes quickly.

The waiting is agonizing, and we cannot move forward with our lives until you act. Please include Tahitian Terrace in the debris removal efforts and give us the chance to rebuild our homes and our futures. Thank you very much for all of your efforts and your consideration.

Chris J. Russo

Public Health Plans ‘Post-Fire Assessment Plan’ Virtual Town Hall

Courtesy of Public Health

Los Angeles County Department of Public Health is partnering with other officials to present a virtual town hall on the “post-fire assessment plan,” addressing “soil and water testing,” as well as “next steps,” on Thursday, April 10, beginning at 6 p.m.

“Experts will provide testing results for completed assessments, explain what they mean, and answer your questions on how you can protect your health and community during recovery,” read a flyer about the town hall.

Questions can be submitted through tinyurl.com/Post-Fire-Townhall. The town hall will also be livestreamed across facebook.com/lapublichealth, x.com/lapublichealth and youtube.com/lapublichealth.

 —SARAH SHMERLING

Your Two Cents’ Worth

Playground

Grateful to read about the new playground coming to the Palisades. We need our community back as soon as possible. I hope they plant more trees, too!

Restaurants

With not all of us in the Palisades every day, it is important for those who are in the area, either having moved back or there for tasks, to visit all of the reopened and reopening restaurants.

Sam Laganà

Congrats to Sam Laganà—our new honorary sheriff! Now, who will be our next honorary mayor??

Thank You

One of the important things to come out of this time is seeing all of the local organizations step up and give back, even when their membership is facing their own set of struggles. Thank you to community organizations like the Park Advisory Board, Pacific Palisades Community Council, Allied Artists and many others. Your work is appreciated.

Bowl

What an opportunity for Pali High students—first to get to perform at the Hollywood Bowl, then to have their graduation ceremony there later this year.


Got something to say? Call 310-454-1321 or email 2cents@palipost.com and get those kudos or concerns off your chest. Names will not be used.

Connecting the Community

Photos courtesy of Colton Etheridge
Photos courtesy of Colton Etheridge

High School Junior Colton Etheridge Aims to Connect Community Members Through the Recently Launched Pali Life Brand

By SARAH SHMERLING | Editor-in-Chief

One Palisadian is using his recently launched brand to help bring the community closer together—no matter where they are currently residing.

After launching in October 2024, Pali Life founder Colton Etheridge lost his home and inventory in the Palisades fire—but has since been focused on rebuilding the brand, as well as using it to give back through a fire relief initiative.

“Since the fire—I mean, we lost everything,” Etheridge, who lived on Galloway Street, described. “All of our inventory was gone.”

Etheridge said he originally launched the brand, which he began thinking about in summer 2024, to “bring everyone in the Palisades closer together”—a meaning that became even deeper following the Palisades fire.

“The whole reason I started it was because I used to play baseball with a ton of kids in the Palisades,” Etheridge explained. “Once we all grew out of the league, I didn’t really see any of them anymore.”

Then, the Geffen Academy junior said he had seen some of the friends he used to play baseball with last summer, recalling thinking to himself how nice it was to see them and wanting to have something that would reconnect them.

He originally started Pali Life with hats and thermals and hoodies, as well as a couple of pairs of jeans. When the full inventory is available, he now offers a line of men’s and women’s wear, as well as accessories, like socks and hats, with the red and white Pali Life logo. There is an assortment of vintage items available as well.

 

“The Pali Life has been bringing exceptional style to shoppers far and wide since our founding, and we don’t intend on stopping anytime soon,” read the brand’s website. “Our vision is fast-paced, forward-thinking and fashion-centered at its core, and all of our products reflect these ideals.”

When it comes to women’s wear, Pali Life has a Tower 15 Hoodie, as well as a half-zip jacket. Under men’s wear, there are items like a Wool Plaid Shirt, Waffle Long-Sleeve T, Indigo Jeans and the Fleece Hoodie.

Socks are available in white, black with white accents and white with black accents. There is a Pali Life sticker with the signature logo.

There is an option on the website to join Pali Life’s mailing list, which has the most up to date information about the brand. Community members are also invited to follow along on Instagram, where Etheridge will post where and when he will be popping up in the future.

After losing his inventory in the Palisades fire, Etheridge was introduced by a close friend to someone who “donated a ton of hats.” He also went downtown to make new connections with sellers in the area.

“So far we’ve only had enough time to get hats and hoodies, and we’ve also done some socks as well,” Etheridge said. “So kind of just staying with simple, easily appealing stuff.”

Prior to the fire, Etheridge was present at several events within the community, including Pacific Palisades Farmers Market and Palisades Charter High School’s inaugural Flea Market on October 20, 2024, the event where the brand was originally launched. He also did a pop-up in the Village area across from Cafe Vida in early December 2024.

Now, he operates a booth some weeks at the Brentwood Farmers Market, where he has been able to connect with community members.

“Seeing our friends and neighbors, sharing trials and smiles, is why we are here,” he wrote on March 16 following a market day. “Thank you for coming out to the Brentwood Farmers Market.”

Through Pali Life, Etheridge is raising money for One Voice: a fire relief fund that is dedicated to helping “service workers after the fires” by providing “rent, food and essentials.”

“We know that all of the people that helped make our community as beautiful and as friendly as it was by contributing their working hours to work in our neighborhood are also suffering a loss of income,” Etheridge wrote on the fundraising site. “ … We are grateful to have benefited from the beautiful community of the Palisades and the people who spent their days there. Thank you, One Voice LA, for recognizing this need.”

To date, the brand has raised more than $5,000 for One Voice.

When it comes to the future of Pali Life, Etheridge said he “really just [wants] to bring everyone from the Palisades closer together.”

“I know a lot of people have been dispersed across LA,” Etheridge said, “and I think it’s really powerful to have a brand that will bring everyone in Los Angeles closer.”

For more information, visit thepalilife.com or instagram.com/palilife.

Crime Report

Burglary

Pacific Coast Highway, March 17 at 1:04 a.m. Five suspects forced open business door, entered, and removed E-bikes and E-scooters valued at $3,330.


Provided by LAPD Senior Lead Officer Brian Espin. In case of emergency, call 911. To report a non-emergency, call 877-275-5273.