
Photo by Rich Schmitt
By SARAH SHMERLING | Editor-in-Chief
After losing her showroom on Via De La Paz, Claire Buchanan-Gaughan wants to let the community know: Floorish is open for business.
“We are busy meeting customers and doing measures for repair work,” Buchanan-Gaughan described. “I have the use of a local showroom on Lincoln Boulevard where I am meeting customers to show a great selection of carpet, rug, hardwood and vinyl samples.”
Buchanan-Gaughan is “readily available” to meet customers at the showroom for projects.
“We are carrying out multiple services: sanding and refinishing wood floors, recarpeting rooms, fabricating custom rugs and runners, installing new hardwood, laminates and vinyl floors, as well as fabricating custom drapes,” Buchanan-Gaughan said. “For a couple of weeks, my phone rang non-stop once homeowners had met with insurance adjusters, however, I feel things have now slowed down, so it is important to let residents know I am still here and able—and most of all wanting—to help them as they move forward.”
Three of the projects Buchanan-Gaughan is currently working on are homes on Piedra Morada where she is replacing “smoke-damaged carpets.” For one of the projects, she is creating a custom work, which she described as “replicating a carpet the homeowner saw in the Ritz Carlton in Paris.”
“Next week I begin a large sand and refinish job,” Buchanan-Gaughan said, “for another I am shipping hardwood floors for a family who is moving back east. Alongside flooring, we are fabricating custom drapes and stair runners.”
Looking to the future, Buchanan-Gaughan said it is difficult to know how long before physical rebuilding can begin, which “impacts how residents and businesses can begin planning for returning to the Palisades.”
“For now, my contribution to the rebuilding is centered on helping residents move back to their homes, or settling into their temporary accommodations or new properties,” Buchanan-Gaughan described. “I have been exploring alternative, temporary locations to commence business, not too far from the Palisades, with the plan to return to the village and work with the community as they create the new Palisades.”
The family-owned showroom, located at 874 Via De La Paz, was destroyed by the Palisades fire. British-born Buchanan-Gaughan has been at the helm of the business, which has roots that date back decades in the Palisades, since she took over from original owner Bob Byrne in 2008.
Buchanan-Gaughan grew up in England, where her father had a carpet store. Amassing more than 50 years of experience in the flooring industry, Byrne approached Buchanan-Gaughan’s father when he planned to retire, leading to her taking over the business.
She revamped and renamed the space from Carpets West to Floorish in 2022 to reflect the range of products the store offers, which includes hardwood, floor tiles and drapery, as well as soft flooring like rugs and stair runners.
“Immediately following the fire, I was busy trying to cancel orders for customers who had lost their homes,” Buchanan-Gaughan described, “as well as ensure those who were still housed could decide how they were going to proceed with planned installations.”
At the same time, she was completing her own “mountain of paperwork,” making calls to “sort out [her] own situation.”
“I then took a short break to find out where the Palisades’ community, including my customers, had dispersed,” Buchanan-Gaughan said. “As my son attended Pali Elementary, I was able to gather information from parents, plus many past and present customers emailed or texted me.”
She found that “many people” had relocated to places like Santa Barbara or Orange County, while others stayed closer to the Palisades in Santa Monica, Culver City, Venice and Manhattan Beach.
“During this time, I was contacted by other flooring business owners who extended their condolences and also offers of help,” Buchanan-Gaughan said. “Within a very short time, I started to get calls from homeowners whose properties had suffered smoke damage. I reached out to a showroom in Venice asking if she would allow me, temporarily, to meet my customers at her showroom, which is fairly central to where Palisades people were now staying.”
Buchanan-Gaughan said that “without hesitation,” the storeowner gave her the go ahead.
“I am very grateful to her,” Buchanan-Gaughan said, “and luckily, she stocked most of the product samples I had displayed on Via De La Paz, plus some items I did not show. My customers have had no hesitation in meeting me in Venice.”
One customer—who recently moved into an apartment in Culver City—called Buchanan-Gaughan to ask if Floorish was still in business. When they met at the showroom, Buchanan-Gaughan said she could “immediately” see the customer was “feeling down and maybe a little lost.” She said they exchanged stories of what they went through on January 7.
“As she was about to leave, she stopped and turned around, walked back over to me and asked if she could give me a hug,” Buchanan-Gaughan recalled. “We hugged for quite a while and afterward both said, ‘That felt good.’ I then realized that no matter how well—or not so well—I know a Palisades customer, we now have a strong connection through our shared stories, even if it is one of tragedy.”
Since the fire, Buchanan-Gaughan said she has also been in touch with a number of “new customers.”
“Yes, a lot … have been referred by their neighbors who I have worked with, but when I learn that someone I have not met before spends time trying to figure out how to reach me, this is amazing as it would have been easier for them to get in their cars and drive to an operating showroom near where they are situated,” Buchanan-Gaughan said. “This shows me how important it is to people to hold onto the sense of Palisades’ community and to help keep businesses like mine going in the hope we will all return and rebuild.”
Recently, Buchanan-Gaughan completed the installation of seagrass into a condo in Century City.
“This is the fourth home I have worked on for this long-standing customer,” Buchanan-Gaughan said. “Today I received a call from the customer to thank me for rushing the install, and she finished off saying, ‘Claire, I am not just your customer, we are friends.’ Well, that says it all.”
Those who would like to get in touch with Buchanan-Gaughan can text her at 310-497-8046 or call the store at 310-454-0697. More information is available at floorish.store and instagram.com/floorish.store.