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What’s in a Label?

Palisades native and Chameleon founder Derek Reineman, left, and his father Bill have been working together since the company's beginning 10 years ago.
Palisades native and Chameleon founder Derek Reineman, left, and his father Bill have been working together since the company’s beginning 10 years ago.
Photo by Rich Schmitt, Staff Photographer

Be it at a coffee shop, spa, real estate office or, perhaps, the local gym, private label water is popping up everywhere. It’s commonplace. In fact, private-label water and juice are reaping the benefits of the health movement as well as the marketing awareness that characterizes the current consumer climate. Sales are up and, in most cases, growth has spilled over into double digits, outpacing national brands. There’s no doubt that private label bottled water has proven to be a lucrative venture with, according to Information Resources Inc., a 14.6 percent sales increase over branded bottled water’s 13.1-percent increase. That’s music to Derek Reineman, whose 10-year-old Chameleon Beverage Company produces approximately 3,000 private labels for such clients as Kraft Foods, Souplantation, Bebe, Splash, Kelley Services, St. Regis Hotel at Monarch Bay and its newest account, Starbucks, whose brand, Ethos, helps children around the world receive clean water. Five cents of every $1.70 1/2 liter bottle sold goes to the clean-water effort. The bottles are walking billboards. Reineman’s concept for a private-label water company began while he was studying for his master’s degree at the University of Michigan. ””Our New Venture Development class won the school’s Pryer award for the best business plan’a competition that was judged by venture capitalists and bankers,” explains, Reineman, 38, who grew up in Pacific Palisades, and who with wife Tanya has sons Adian, 5, and Jackson, 3. ””We went on to a national competition and were chosen one of three finalists. The other plan we considered was for ostrich farming, but thankfully, I got into private-label beverages.” ”For the first two years, Chameleon had only three employees’definitely a bootstrap effort. In fact, Reineman figures that he probably hand-labeled about two million bottles himself. “I thought I was the only one who could put a label on straight,” he says, with a laugh. The company now boasts over 100 employees who work out of a 100,000-sq.-ft. complex in the City of Commerce. In the beginning, the company’s water was bought from bottlers, the labels from a printer. Four years ago, Reineman bought a printing company. And as Chameleon’s growth continued to explode, it had problems getting enough water from its bottlers. The next leap was to invest in a state-of-the-art bottling facility, which fundamentally changed the size and the scope of the business. “We went from a cottage-boutique business to $2 million in sales and are now doing close to $20 million, based upon a higher volume-type customer,” Reineman says. “Across the board, you’ll see our products in such places as Whole Foods, Albertsons, Costco and Wal-Mart. But we will always have allegiances to our small to medium-size customer and will never move away from that type of business. In fact, we may be the only bottler in the country that prints its own labels, bottles the water and then does the distribution. We’re very vertically integrated and focused. And we think that is probably what sets us apart as much as anything else.” The company distributes spring water that comes from underground wells, and tap water that goes through a reverse osmosis process to take out the sediment. Both types of water are purified through a UV process. Additionally, Chameleon creates flavored as well as enhanced waters in which the structure and chemistry of the water are manipulated without changing the water itself. “We may not be the first in the country to do private labeling,” Reineman says, “but we may be the first one to do it in a cost-effective way. “For instance, in the past, if a restaurant wanted to do something with its own label, they would have to go to a printing company and they would have to buy, say, 10,000 labels. Then they would have to find a bottler that was going to put the labels on the bottle. What started out as a ‘cute’ idea suddenly became a very expensive, unrealistic concept. So by charging only $75 for the digital printing set-up, and with a 10-case minimum, we really brought the threshold of customization down to an affordable level. We have no contracts or commitments beyond the first order. And we deliver free in the Los Angeles area. “The ease with which somebody can do this,” Reineman continues, “is probably one of the most attractive things for our customer. And the private labels area is a great marketing tool for events such as trade shows and fundraisers. People even order them for private parties.” According to Reineman, when a business gets to about $2 million in sales, it reaches a threshold where either the entrepreneur will get through that level or will kill the business. “Although someone has created the vision that grows the content of the company,” explains Reineman, “he must learn how to delegate and set up systems or else the very things that made the company great are the very things that work against it. So either one works through that and recognizes the need to fundamentally transition or a company dies.” Luckily, Reineman has heeded his own advice. Right now the company is running every day of the year, 24 hours a day. However, although its employee list has grown, Chameleon still has a friendly, “family-owned” feel. In fact, Reineman and his retired father, Bill, who has worked with the company without pay for the past eight years, have a daily lunch date except for the day when Bill meets with his Palisades Rotarian group. “My dad is the chief consultant and ‘lunch-provider for the president,'” Derek quips. Advice from a parent can keep one grounded, too.

Rita E. Cowsill, 87, Lived for Her Family

Former Palisadian Rita Eleanor Cowsill passed away peacefully in her sleep on August 13, with her family surrounding her at the home of her son Jon Cowsill in Camarillo. She was 87. ”Born in Providence, Rhode Island, on July 11, 1918, Rita attended college at the Rhode Island School of Design. After graduating she became a career woman traveling nationally for dental companies. Although her career was exciting, she longed for a family life of her own. ”In 1954, Rita married Raymond Cowsill and moved from Rhode Island to Pacific Palisades, following her younger sister Bobbie. She had a longstanding career at the UCLA School of Dentistry, where she was invaluable to the doctors she assisted. Most important to her was life with her husband, her children, her extended family and many friends. Rita was a member of Las Doradas, a philanthropic organization, and a member of the Community United Methodist Church. ”In 1988, upon her retirement, she and Ray moved to Port Hueneme, where she enjoyed the beach, the pool, playing golf, and spending time with her four grandchildren. She was a selfless, loving person who lived for her family. ”Rita is survived by her children, Cindy Fernandez (husband Michael) of Mar Vista and Jon (wife Anne) of Camarillo; grandchildren Tyler and Caitlin Fernandez and Vanessa and Jackson Cowsill; her sister Bobbie Johnson, and nieces and nephews. ”A memorial service will be held Saturday, August 27, at 12:30 p.m. at Camarillo Christian Church, 1777 Arneill Rd., in Camarillo.

What Really Happened to the Class of ’65?

By SUSAN MONAHAN Special to the Palisadian-Post At 6:05 p.m. the ballroom at the Fairmont Hotel was still empty’and chilly. Blue and silver balloons floated above the tables. The reunion committee expected 250, plus walk-ins’the highest attendance this group had seen. Clinks cut the silence as bartenders stocked up on glasses. ”Two collages flanked the entrance. The first was a standard high school reunion bit, with black-and-white snapshots of the seniors’ last football game, and boys with their Chevys in the parking lot. But the other evidenced why the Palisades High Class of 1965 is extraordinary: the nation’s press has kept an eye on this group for 40 years. ””Yes, I remember Time magazine coming,” said Padre Clayton (who went by Greg in high school), the first alumnus to arrive. ”During their senior year, Time devoted a cover story to the newly built high school’s group of affluent students, writing about their social and scholastic habits as 500 models of “Today’s Teenagers.” The article deemed them graduates “on the fringe of a golden era.” ”Beyond the social order at Palisades High was a world in flux. These teens experienced the Cuban Missile Crisis during their first month in high school; then came the assassination of President John F. Kennedy. The number of men drafted into the Vietnam War climbed as the students marched through graduation. ”Ten years later, the Time article left questions in the minds of two Palisades High ’65 alumni: David Wallace (later Wallechinsky) and Michael Medved. From a late-night reminiscing session came the shared idea to write a book about whether or not their classmates, Time’s “leaders of tomorrow,” really “changed the world.” Medved, voted Most Intellectual by his class, and Wallechinsky, son of famous author Irving Wallace, tracked down and interviewed nearly 50 classmates. The compilation book “What Really Happened to the Class of ’65?” was published in 1976. Its chapters had titles like “The Cheerleader” and “The Joiner,” and contrasted the students’ high school images with their candid accounts of moral and sexual experimentation and how they discovered’or avoided’adult responsibilities. Almost all interviewees claimed drugs influenced their lives. ”The press and public were again intrigued. Were these classmates still prototypes of the era? The Daily Californian reviewed the book as “gossip, melodrama and cultural history.” It became a national best-seller. The Los Angeles Times covered the class’s 20-year reunion to follow up. But the classmates’ opinions on the book were as varied as the directions their lives had taken. On this night 30 years later, many of them have watched children of their own graduate into adulthood. What conclusions have they drawn now? The Quarterback’s Record ””You still look just like Paul Newman,” a classmate said as she shuffled out of the ballroom past Mark Holmes. In the book’s first chapter, “The Quarterback,” Medved and Wallechinsky cite other classmates’ memories about the attractive young man, whom they voted Most Likely to Succeed. The authors continue: ””For 10 years we heard nothing of Mark Holmes until we ran into him in the men’s room following a ‘Cosmic Mass Celebration”he was organizing the annual ‘Conference of Grace’ for the Movement of Spiritual Inner Awareness.” ”These days Mark has moved back to Los Angeles after spending time in Panama, where he continued to practice the Asian medicine he’d spoken of in the book. Holmes ran a medical practice in Beverly Hills, has been married, and is now engaged again. Saying he did not want to be negative about the situation, Holmes pointed out he didn’t feel accurately portrayed in the book. ””I was the first chapter. Then there I was in the New York Times, and they misrepresented the religion.” He has a strong presence and conveys opinions largely with his eyes. “It wasn’t the story of the class. You can’t generalize about a group of people, as being from Palisades, or being that age. We all have our own biological individuality. It’s like the dinner they’re serving. Everyone in the room can eat the same thing, but we’re all going to react differently to it.” ”Wallechinsky arrived at the reunion, dressed in an eggshell-colored suit jacket. He flew in from France, but makes his home in Los Angeles. A published author many times since “What Really Happened…,” he hasn’t heard many complaints from the interviewees recently. ””It’s people you know. I haven’t written a bad word about someone I know since. I didn’t like that part of it. I’ve heard what Mark thinks and I’m sorry he feels that way. All the interviews were transcribed from tapes, of course. But I still don’t agree with the religious movement he was involved in.” The Beauty ””Suzanne!” A woman called her name over the noise of the registration table and soon a small group of women circled the champagne blond, sun-tanned and gracious Suzanne Thomas. ”Wallechinsky and Medved entitled her chapter “The Beauty.” They wrote about the girl voted Most Natural: ””We got Suzanne’s number from her parents, but hesitated for several days before making the call. There was no logical basis for our nervousness, but old-time insecurities die hard. In high school, a call to Suzanne Thomas would have been unthinkable; she was too desirable, too mature, too far above us in the rigid social hierarchy.” ”From the interview she gave at the time of the book, she was waitressing in Marina del Rey and enjoying free time at the beach. This surprised her classmate Harvey Bookstein, who was quoted in the book saying he assumed she would be married and a mother. Thomas’s quote in the book explains her indecision: ””In high school, everything was more organized. I knew what I was doing and where I was going. Now it’s kind of helter-skelter. I don’t really like the way things are going’I think people are a little too free.” ”At the reunion Thomas smiled warmly at her classmates and seemed comfortable to talk in groups of just two or three, stationing herself outside the perimeter of the ballroom floor. She spoke in a soft but optimistic voice. ” “I live in San Diego now, and I do landscape design,” she said, adding that she didn’t have children. After reading her personal feelings in the book about hoping to find a Prince Charming and wanting a family, it’s almost too severe to pose the typical reunion inquisition, Well, why aren’t you married? ””I don’t know if she ever was married. She’s pretty quiet about that stuff,” classmate Jeff Stolper said, whose chapter in the book was titled “The Surfer.” “She still looks beautiful,” Stolper said of the woman dressed in a nautical-blue jacket and skirt. ”Wallechinsky said people developed an instant bond to those profiled in the book: “The comment I usually get on the book is people saying, ‘My class (in whatever state) had the same cast of characters.’ Which is what we were trying to accomplish, but had no idea how successful we would be.” ” However, some feel that Medved and Wallechinsky’s book was not the right sampling. ””I wasn’t interviewed for the book. My life was very normal,” said William Kaplan, a classmate who now has a dental practice in the Palisades. ””They basically got their friends involved,” Mark Mathews, a classmate whose band used to play at Sports Night dances at Palisades High. “We would have made an interesting story’the Vietnam War eventually broke up our band.” ”Wallechinsky explained his and Medved’s selection method: “We tried to get a cross-section of the class; to identify ‘classic’ types.” ”Tom Betts, the reunion committee member credited with the giant Internet outreach for this 40-year event, cited Google.com as his tool. “This is a special group of people,” he said. “We have a Nobel Prize winner, Richard Gelinas. It’s a very diverse class politically. That book mentioned only one guy affected by Vietnam, but I’ve found over 30 classmates involved in the military, like myself.” ”Gelinas was a member of a research team awarded the Nobel Prize for Medicine in 1993, recognizing their discovery of split genes. He currently works at the University of Washington’s Department of Pathology. ””This is my first Pali reunion.” he said. “The committee used modern technology to locate us, and old-fashioned emotional persuasion to get us here.” ”Gelinas was not interviewed for the book. “I was too busy studying to be noticed.” But Medved and Wallechinsky did donate a chapter to one bookworm. He was “The Idealist.” Who Didn’t Show? ”Conversation about classmates who weren’t at the 40-year reunion erupted as the DJ lured couples onto the dance floor to the beat of Otis Redding. ””Did you hear about Kelso?”‘ a classmate asked Wallechinsky. ””Tom found out from Google,” Wallechinsky replied. He said Kelso was the reunion no-show who surprised him most. ”Jamie Kelso’s chapter, “The Idealist,” began with Kelso’s declaration: ””I think probably a lot of people remember my lecture on Sartre in Advanced Placement English. Inside my own head, I was in a crisis. Existentialism is, of course, a fraud. Jean-Paul Sartre is an imbecile. I’m quite aware of that now. When I got up in front of the class I was so torn up inside that I couldn’t see.” ”During an Internet search, Betts came across several articles naming Kelso as a member of the National Alliance under former Klu Klux Klan leader David Duke. ”When Kelso was interviewed for the book, he was a member of The Church of Scientology and living south of Kansas City. ””He was always a joiner,” said Betts. “We were friends. But I’ve lost touch with him now. In fact, he’s the reason I called Michael [Medved]. Michael said he was up-in-the-air about coming tonight.” ”Medved did not attend. He lives with his wife and three children in Seattle, where he hosts a conservative talk radio show. “I had the invitation on my desk and couldn’t decide. Eventually the date came and went, so I guess that was the answer,” said Medved, who also skipped the 20- and 30-year reunions. “Saturday at 6 p.m. is the heart of the Sabbath. It just didn’t seem like the right thing to do, and I didn’t want to spend the weekend away from home and my kids.” ”Medved published the book “Right Turns” this year, which he considers a kind follow-up to “What Really Happened to the Class of ’65?” “One of the things that’s very striking is the political prominence of this particular graduating year’Bill and Hillary Clinton, George W. Bush were the high school classes of ’64 and ’65.” Medved attended college at Yale with these same leaders. ”Did Medved find the answer to Time magazine’s expectations of his classmates? “It wasn’t that expectations changed. But [teens] went from general expectations of success to having no idea of the right thing to do. In the ’60s there was a strong prejudice against careerism. We were self-indulgent and self-destructive.” Couples’Did Any Last? ”The book dedicates one chapter each to Anita Champion, who declared her goal was to be “a good wife and mother,” and Ron Conti, entitled “Big Bad Ron.” ”The pair married a few years after college. Ron worked for Douglas Aircraft after high school, then began to attend Santa Monica City College and began “bumming around” with an older, rowdy group. He is further quoted in the book as saying: ””All I remember about Anita [in high school] is her hair piled up on her head and sticking straight up in the air, with about three cans of hairspray to keep it up there.” ”Anita’s memories were recorded in the book as follows: ””I was going out with a guy fairly seriously for awhile, but he got drafted into Vietnam’then I got together with Ron. He was very gentle and he always smelled good.” ”Chris Wolfenden Woods, a classmate and reunion committee member, said the Contis would not be attending. They are no longer together. After coming across so many classmates on their second marriage, were there any sweethearts from the class of ’65 who made it to the 40-year reunion together? ””The Doerners are still married,” said Woods, referring to actor Karl Malden’s daughter Mila and Tom Doerner. “But they didn’t get together until college.” ”Stolper has a Palisades love story that culminated in late July. He married Janice Hayes, a Palisades Elementary classmate who moved to Palo Alto. They hadn’t seen each other in 46 years, but preparations for this reunion brought them in touch again. In his 1975 book interview, Stolper was working as a speech therapist back at Palisades High’where the surfer had nearly been expelled for not cutting his hair. Now his hair is short and combed smoothly to frame his head.” ”Woods, who wasn’t interviewed for the book, called many of the stories in it rebellious. “I didn’t go through my rebellion until about 40, after my divorce. I was 22 when I got married,” she said. “Someone told me I was a ‘goody-two-shoes’ in high school. I think I’ve changed a lot. My parents were wondering when I would settle down and marry again. But I was getting to travel often with my new job. You look at this group tonight, all the different things we’ve done, and you realize it’s never too late to create your dreams.” Retiring the Image ”Possibly the most sensational chapter in Medved and Wallechinsky’s book was “The Bad Girl” about Lisa Menzies: ””In school I was always getting into trouble. I’d smoke in the bathroom. I’d ditch class’I actually counted how many men I went to bed with, and then I stopped counting.” ”The chapter catches up on her 10-year story of experimentation with drugs, travels with different men, the birth of two children, and the loss of her baby’s father to lung cancer. ”Classmate Lany Tyler moved into a house in Venice near Menzies and offered this comment for the book: “We didn’t see each other often, but I remember being struck by the amount of pain she seems to have lived through in the years since high school.” ””I was happy to see [the book] out there,” Lisa Menzies Corletts said at the reunion, with a direct and assured tone. “I think it says a lot about the human outlook on personal development, if only to be able to expose others to our stories.” ”Medved said, “The subjects in the book were the most surprised it became a best-seller. But a few, like Lisa Menzies, really reveled in the attention. She went on a few talk shows.” ”Corletts now has three children and three grandchildren, and recently retired from a career in special education. What does exposing Corletts’ story do for future high school students? ””Some people don’t progress; some are just frozen in time,” Medved said. “But to look at our generation, we hope that from the leaps and bounds we made, in transgressing our differences, future generations will be able to build from how far we’ve come.” ”Medved describes 1965 as “when the bottom fell out. After we graduated, dress codes disappeared. Drugs, other than beer, were totally unknown to us at Palisades. We were the last class of the optimistic and functional period.” ”Holmes said the conditions the class of ’65 graduated in were not as tough as those currently. “Back then it wasn’t as frenetic. Now there’s more of a breakdown’of family, of young people unsure what it means to be American. I am appreciative of the opportunity we got to live in a place like the Palisades.” One Successful Night ””This is my first reunion,” Kevin Goff said over his salmon dinner, admitting he hadn’t kept up with classmates. He sat talking with Holmes. “I feel like now we’re all moving up a notch in life. Now it’s time to tie loose ends.” ”Holmes agreed. “My mother just passed away, and my father died some time ago. I no longer have those roots in L.A. That’s why it’s nice to come back to something like this.” ”Betts hopes that this reunion in particular will reconnect classmates. The Web site (www.palihiclassof65.com) is an instant conduit to catch up on what peers are doing. ”The turnout was about 275, even after a last minute change-of-venue from the Sofitel Hotel to the Fairmont. “It’s nice here, closer to the beach, and our roots,” said Woods, who sent one of her three children to Palisades High.”The school changed a lot. If you look around the room, almost all of these people are Caucasian. The district began to bus kids in from all over L.A. So then unfortunately, many families left the school system because of that.” ”Medved did not send any of his children to public school when he still lived in Los Angeles. “I was very involved in religion when I lived (near Venice).” His oldest daughter recently graduated from a private Jewish high school. “Shana is a stronger and sensible girl, much more committed than I was at that age. She’s very religious-minded,” he said. ”Although Medved considers the current high school graduating classes “more competitive,” he pointed out, “our standards are still the ones to beat. Look at our music’The Rolling Stones are still selling out stadiums. And politicians, we’ll sway many elections to come. Our generation still has the power.” (Susan Monahan is a freelance writer who lives in Brentwood. She has written for the Beverly Hills Weekly and several Kansas City business publications, as she’s a transplant from the Midwest. This summer she has been learning to surf.)

‘Date Night’ at Chefmakers Offers Teamwork in Tuscany

Going on a date in Los Angeles can mean having to make a lot of choices. Thanks to the range of excellent restaurants, you might spend hours trying to decide what kind of ethnic food you’re in the mood for only to conclude that you’d love to just hit the trattoria down the street if only the dining atmosphere were a little more…hip and off-beat. Before you furiously scour the Zagat guide, consider this: an Italian chef at your service, ready to guide you and your date in preparing a savory Tuscan feast. Work for food? You might ask. But don’t be mistaken. Date Night at Chefmakers Cooking Academy in Pacific Palisades is an example of what founder and CEO Richard Klein calls “edutainment”‘part interactive cooking instruction, part entertainment and social interaction. And together, those ingredients make a distinct and enjoyable evening. At this particular Date Night (there are a variety to choose from depending on the type of cuisine you prefer), Chef Valerio Castellano greets guests as they enter the kitchen following a pre-dinner champagne at 6:30 p.m. He wears a pink hankerchief around his neck and sarcastically jokes about everything but cooking. Originally from Rome, Castellano says his family had a beach house on the Tuscan coast, so “I had to spend 30 summers there.” He’s one of Chefmakers’ popular instructors and also a private chef. The menu for this Friday evening event, appropriately called “My Love for Tuscany,” includes two kinds of bruschetta; an original bread salad recipe from Siena; spaghetti with a zucchini sauce; chicken cacciatore, and a Florentine version of panna cotta for dessert. Red and white wine are served throughout the evening, though many of the couples bring their own bottles to enjoy. Most of the people who have turned out for this particular Date Night are married, including newlyweds. One couple recently returned from Tuscany, where they learned to make bruschetta, so they thought they’d pursue their interest in Italian cooking. Another couple was there as part of a birthday gift, and for the sake of doing something “grown up.” And a group of friends decided that this was a great alternative to their usual night out on the town. Castellano tells the group of 24 (the maximum number of people for these events) that his goal is to have them complete the menu, or follow through with the recipes to the end. How much or little each person participates is up to the individual. “We have to make our own salads?” one woman asks as she sets down her glass of wine and joins the group gathered around the kitchen island. Others roll up their sleeves and survey the countertop, which is divided into two work stations, each with bowls of pre-prepared and measured ingredients. Hands-on participation is encouraged, but it’s not mandatory. You might have to pass a ramekin of dark chocolate shavings to someone across the table, but you won’t have to squeeze the vinegar-water out of the bread with your own two hands unless you want to. After all, some like to be in the driver’s seat and others prefer to observe and enjoy the ride, asking a few questions here and there. What kind of bread should we use for the bruschetta? How long should we marinate the cherry tomatoes? Why does the milk need to boil before we add it to the egg-yolk mixture? Castellano is as comfortable answering everybody’s questions as the participants are snacking on the fresh ingredients. While some find comfort in reading out loud the recipes conveniently printed on large notecards, others prefer to take orders’pouring, stirring and mixing under Castellano’s watchful eye. Taking additional notes on the cards might be helpful for those who plan to try out these recipes in their own kitchens. Castellano encourages them to follow the recipes, but adds that the recipes are only a guideline; preparing the ingredients correctly and following the order of putting them in is key. Tips like this, or Castellano’s advice to use chunks of garlic instead of chopped garlic to flavor olive oil, are helpful, especially to the non-cooks. When the participants realize that the spaghetti forte dei Marmi and the pollo alla cacciatora di Montalcino require time to saut’ and cook, some voluntarily see these dishes through while others return to their elegantly dressed tables to chat with friends’new and old. Two participants (one man, one woman) who have assumed control of the cooking appear completely relaxed and even a bit daring as they stir and taste the simmering sauces and continually check the pieces of chicken for doneness. Their spouses seem content watching from a distance. When the food is ready to be served, the rest of the group instantly forms a well-organized assembly line, not unlike kids at camp who know the mess-hall routine. Castellano and his sous chefs are at the end to implement the final gourmet touches, adding a basil leaf to the spaghetti or wiping sauce stains off the gleaming white plates for presentation. “Buon appetito,” says Castellano. The next Date Night is Caribbean Fever, September 16. Contact: 459-9444, www.chefmakers.com or stop in at Chefmakers, 872 Via de la Paz.

Huarte Goes from Heisman to Hall

John Huarte stands on the porch of his Huntington Palisades home holding a gold football signed by fellow Heisman Trophy winners. He won the award in 1964 as the quarterback at Notre Dame.
John Huarte stands on the porch of his Huntington Palisades home holding a gold football signed by fellow Heisman Trophy winners. He won the award in 1964 as the quarterback at Notre Dame.
Photo by Rich Schmitt, Staff Photographer

If any player has enjoyed life after football, it’s John Huarte. These days, the Pacific Palisades resident is too busy with other endeavors to reminisce much about the past. In fact, he is still surprised at the attention he gets from having won the Heisman Trophy 41 years ago. In May, the National Football Foundation and College Hall of Fame named Huarte one of 11 players to be elected to the shrine in South Bend, Indiana, next August and no one was more tickled than the former Notre Dame quarterback. “I was just as surprised by that as I was when I won the Heisman,” Huarte says. “It’s a great honor and it’s nice to know that even so many years later people still remember what I did in football.” After winning the Heisman, Huarte signed with the New York Jets of the American Football League along with fellow rookie Joe Namath. In his six seasons in the AFL/NFL, Huarte played in only 24 games, completing 19 of 48 passes for 230 yards and one touchdown. Huarte was a backup to Len Dawson when the Kansas City Chiefs’ won the Super Bowl in 1970–a team that featured current USC Athletic Director Mike Garrett, who won the Heisman the year after Huarte. A two-year stint as the starting quarterback for the Memphis Southmen of the World Football League followed, but the league folded following the 1975 season. “Being part of a Super Bowl championship team was a great experience, but winning the Heisman was definitely the high point of my career,” Huarte admits. “Nothing can top that.” Huarte is perhaps the most improbable Heisman winner in the 70-year history of the award, beating out the likes of Tulsa’s Jerry Rhome, Illinois’ Dick Butkus, California’s Craig Morton, Alabama’s Namath and Kansas’ Gale Sayers to become the sixth Fighting Irish player to join college football’s elite fraternity. Long before the hit movie “Rudy” and 10 years before the subject of the story, Daniel Ruettiger, ever stepped foot on Notre Dame’s campus, Huarte’s cinderella season of 1964 played out like a Hollywood script. “Ara [Parseghian] used to joke that the whole ‘Rudy’ story could’ve been made about me,” Huarte says, laughing. “Because that was Ara’s first season, we’d gone 2-7 the year before and I barely had any experience. So no one expected much of me or the team.” To say Huarte’s first three seasons at Notre Dame were uneventful is an understatement. He played a grand total of 50 minutes and attempted only 50 passes. He didn’t even play enough his junior year to earn a monogram. Then, as a senior, he earned the starting job and passed for 2,062 yards and 16 touchdowns, setting 12 school records in the process. The Irish finished 9-1 and were declared national champions in several polls. “Our only loss was in the last game at USC,” Huarte recalls. “We were up 17-0 at halftime but they came back and beat us, 20-17. And it cost us, too, because back then Notre Dame didn’t go to bowl games.” What made Huarte’s dream season even more unlikely, however, was the fact that he almost missed his senior year entirely and would have had it not been for Parseghian’s prescience. “I separated my shoulder in practice and the three team doctors all agreed that I needed to have surgery,” Huarte says, reflecting back on a decision that ultimately altered his future for the better. “Ara was skeptical, so he sent me to a specialist in Chicago who told me to just leave it alone and the soreness will go away. I took his advice and it never bothered me again.” Ironically, that doctor’s son, Rich Cronin, now lives right across the street from Huarte’s home in the Huntington Palisades. “He apparently found out I was living here, came over and knocked on my door,” Huarte says. “When he introduced himself I couldn’t believe it. Small world, huh?” Huarte enjoys attending the Heisman dinner every year and was thrilled to see Matt Leinart win in 2004 because he has something in common with the Trojans’ quarterback: both graduated from Mater Dei High in Santa Ana. Huarte says he voted Leinart No. 1 on his ballot. “How many high schools can say they’ve had two Heisman Trophy winners?” Huarte asks. “That’s pretty special.” Even more special was Huarte’s decision to donate his trophy to his high school alma mater in hopes that it will inspire future generations of kids to achieve their goals. “I just thought that’s where it [the trophy] should be,” Huarte acknowledges. “Besides, I have so many kids [five] that I wouldn’t know which one to bequeath it to.” Though he still loves to watch football and marvels at how complex the game has become since he played, he is saddened by what he sees as more of a “me” than “we” attitude in today’s game. For instance, when Huarte won the Heisman, he was not sitting amongst his fellow finalists, in a crowded room in front of a nationwide television audience, waiting with bated breath as his name was read to thunderous applause. No, his experience was far different. “I was shaving in my dorm room at Walsh Hall,” Huarte remembers. “The closest phone was at the end of the hallway and one of my roommates, George Keenan, heard it ringing and went to answer it. Next thing I know, he’s shouting ‘Hey John–you got it!'” Winning the most prestigious individual award in American sports changed Huarte’s life, but it didn’t change who he is. He and his wife, Eileen, moved to the Palisades in 1993 and love the community feeling that exists. “It’s a great neighborhood,” Huarte sayd. “It’s close to the ocean, close to the airport and yet it’s small enough where you can still walk around town and meet lots of folks you know.” After retiring from football, Huarte started his own business, Arizona Tile, which now has 22 branches throughout the Western United States and even imports granite from foreign countries like Brazil, China, Mexico and the Czech Republic. When he is not busy running the company, Huarte is an active parishioner at Corpus Christi Church and enjoys spending time with his five children and eight grandchildren. One daughter, Monica, lives nearby in the Huntington while another, Mariah, lives in the Alphabet streets. His youngest daughter, Bridget, is an A-level paddle tennis player at the Jonathan Club. His two sons, Matt and Mark, both live in Orange County. “We’re all just one big happy family,” says Huarte, whose front yard is frequently littered with children’s toys. “What’s neat about the Palisades is that everyone around town knows you. One time I took my three-year-old grandson to Mort’s and he got a bottle and started cleaning the windows. One of the employees teased him, ‘You’re going to steal my job!'”

Palisadian Duo Wins AAU Volleyball Event

Hagen Smith, son of beach volleyball legend Sinjin Smith, played in his first tournament last Sunday and, as his dad did so often on the pro tour, he won. Smith teamed with fellow Palisadian Brett Elder to win the boys’ under 10 division of the Amateur Athletic Union’s Tour Championship, held at the Hermosa Beach pier. Elder and Smith, who are classmates at Corpus Christi and won the PPBA Mustang World Series this spring as teammates on the Dodgers, earned their gold medals by beating the Manhattan Beach duo of Jack Smith and James Houston in the finals. Elder and Smith were among 11 local players to receive medals during the one-day event, the final stop on the AAU tour. The event was held in conjunction with the AVP Championships at neighboring Manhattan Beach. Hagen served 15 consecutive points in the third round. In the girls’ 12-and-under division, Palisadians Christine Irvin and Kate Sommer took the silver medal while fellow residents Lauren Waters and Lanti Moye-McLaren shared the bronze with Palisadian Katie Price and her partner, Samantha Joyce Coons of Los Angeles. Irvin, Price, Waters, and Moye-McLaren played together for Sunshine Volleyball Club’s Orange team while Coons and Sommer played for Sunshine’s Crimson squad, which took second place at the Junior Olympics in Salt Lake City. In the girls’ 17s, Palisadian Kelly Irvin captured the silver medal with partner Lauren Law of Manhattan Beach while the Palisades tandem of Meg Norton and Jillian McAndrews took the silver in the 14s. Local Madison McAndrews coupled with Erin Fitz of Mar Vista to earn the bronze in the girls’ 10s. Other playoff qualifiers from the Palisades included Christine Waters and Bridget Hearst in the girls’ under 15 division and Steven Irvin and Patrick Elder in the boys’ 14-and-under. * * * * At the annual Manhattan Beach legends dinner last Wednesday, beach volleyball hall of famers Sinjin and Randy Stoklos were on hand to see Palisadian Mike O’Hara honored along with his former playing partner, Mike Bright, and longtime player and local coach Gene Selznick.

Theatre Palisades Honors Actors, Directors, And Designers for 42nd Theatrical Season

A number of Palisades residents were honored at Theatre Palisades’ 42nd annual meeting and Awards Show. The big winner of the evening was Manfred Hofer, graphic designer at the Palisadian-Post, who received awards for best graphic design, featured actor for his role in “Inspecting Carol,” as well as the theatre’s Cristofer Cariello Award, for creative achievement. Others honored included Lee and Bill Minderhout, recipients of the theatre’s special Lelah T. Pierson Award; Julia Whitcombe for featured actress in “Moon Over Buffalo”; Martha Hunter for cameo role in “Inspecting Carol,” and Michael Macready, for director of “The Dining Room.” Andrew Frew , Bill Prachar and Joyce Gale Smith each won awards for lighting design, sound design and costume design, respectively, for “Anything Goes.” Awards were also given to Steve Larkin for lead actor in “The Dining Room”; Renee Travelli as lead actress in “Anything Goes”; Michael German for supporting actor in “Anything Goes”; Lara Doucette for supporting actress in “The Dining Room”; Steve Bevins for cameo actor in “Anything Goes,” and Cindy Dellinger as producer of “The Dining Room.”

CLASSIFIED ADS FROM THE AUGUST 25, 2005 ISSUE OF THE PALISADIAN-POST

HOMES FOR SALE 1

TOPANGA HOUSE for SALE. 3 miles fr. ocean. Investors/good rentals. 2 lots, land to expand. 3 stories, 2 bed, 2bath. Open house, Sat.-Sun., 2-6 p.m. $929,000. Call (310) 263-1944 or (626) 643-7556 NEW CUSTOM HOME in Pac Palisades. No expense spared! 4 bedroom+6 baths. Walk to Village, beach & schools. Mtn views. Offered at $3.15 million. Call (310) 482-2444

UNFURNISHED HOMES 2a

VIEW OF QUEEN’S NECKLACE. 4 bedroom, 2 bath, family room. Remodeled kitchen, new carpet. 1 year lease. $5,750/mo. Call Dave, (310) 497-2403 2 BEDROOM + 1 BATH. Walk to Village. $3,200/mo. Call (310) 454-5519 CANYON-VIEW HOME. 2 bed+1.75 bath. Private backyard. Beamed ceilings, freshly painted, new tile, all appliances. Attached 2-car garage. Pets OK. 1 yr lease. $3,400/mo. Avail 8/1. (310) 230-9479 HIGHLANDS HOME on GATED street. 4 bedroom+ 3.5 bath. Large family room opens to kitchen. Use of Summit Club, mountain & ocean vus. 1 year lease. $7,250/mo. Agent, (310) 230-2480 SPACIOUS HIGHLANDS Tri-Level. Views, tranquillity, 3 bed (or 2 plus den)+3.5 baths. Hardwood floors, French doors, tennis, pool. $3,200/mo. (310) 573-0465 SHORT-TERM RENTAL. 3 months maximum. 2 bedroom home near Palisades High School. $2,750/mo. Call (310) 455-1501 MARQUEZ KNOLLS. 4 BED+3.5 BA. Dining and family rooms, breakfast bar, office, pool, 2-car garage. Gardener & poolman included. $4,750/mo. Call (310) 454-0067

FURNISHED APARTMENTS 2b

FULLY FURNISHED 1 BED, 1 BATH. Sunset and PCH. Huge beach views. 9.5 acres, pool, tennis, etc. $2,800/mo. incl maid, utils. Details at www. csbcondo.com. (310) 663-5489 or (323) 497-1884

UNFURNISHED APARTMENTS 2c

CARMEL in THE PALISADES. 2 bedroom, beautiful lot. Walk to village. $3,495/mo. Agent. Call Nancy, (310) 230-7305 GORGEOUS OCEAN VU on private drive. 2 bed+2 bath, fireplace, huge patio, totally updated. Great closet space & pool. $3,100/mo. Avail. 9/1. (310) 459-6369 LOVELY SENIOR BUILDING in Pac Palisades. Furn or unfurn. Clean and bright. 1 bed+1 bath. View of lake. Close to everywhere. $1,600/mo. Broker. (310) 456-8770

RENTALS TO SHARE 3a

FABULOUS FURNISHED OFFICE to share at PCH & Sunset. Ocean views. 2 private offices (holds 2-3 people). Conference room, reception & common areas. Call (310) 230-6866

WANTED TO RENT 3b

GARAGE STORAGE SPACE wanted in the Palisades for a car. The owner lives on Chautauqua & drives it twice per month. Please call (818) 557-0135 ROOM TO RENT wanted. Single professional man seeking quiet private room and bath. Call (310) 927-6500 SEEKING HOST FAMILY for 17-year-old Swiss boy for the 2005-06 school year. He speaks German, English & French. Has musical interests and does not drive. We are willing to pay room, board and a fee. Please call (310) 702-9007

OFFICE/STORE RENTALS 3c

PRIVATE OFFICE SPACE. Getaway with private bathroom & shower in Brentwood condo, located 1 block from Wilshire. Avail for use morning till 8 P.M. (13′ X 14′). Immediate occupancy. $950/mo. lease. Please call (818) 645-8632 or (818) 917-8598

VACATION RENTALS 3e

PRIVATE FURN APARTMENT IN PARIS. Services available. 24-hour hotline. Starting at $75 a night for 2 persons (studios to 4 bedrooms). Privacy, economy, convenience as you live like a Parisian. 5 day minimum. Established in 1985. PSR 90, Ave Champs-Elysees. PSR, Inc. (312) 587-7707. Fax (800) 582-7274. Web address: www.psrparis.com. Email: Reservations@psrparis.com

BUSINESS OPPORTUNITIES 5

SERIOUS ENTREPRENEURS. Learn to make your annual income a monthly income. Be your own boss. Home base. Have time freedom. (800) 230-6073. www.youdeserveprosperity.com

LOST & FOUND 6a

LOST: ASSISTANCE DOG. Pit bull, approx 7/27/05, around north Santa Monica (Montana-Calif St.). Female, no collar, 2.5 years old. Her ears and tail not cropped. “Abby” has AVID micro-chip. If seen or knows about, please call Mary, (310) 422-5453

BOOKKEEPING/ACCOUNTING 7b

BOOKKEEPER. Need help with getting your books in order? Help is near! Call Joannie, (310) 486-1055

COMPUTER SERVICES 7c

COMPUTER SUPPORT – Home – Business – Desktop & Network Support – Low Rates – One Or One Hundred PCs, We Can Help. WWW.FRANKELCONSULTING.COM. Providing Solutions for 18 Years – (310) 454-3886 MARIE’S MAC & PC OUTCALL. I CAN HELP YOU IN YOUR HOME OR OFFICE WITH: Consultation on best hard/software for your needs – Setting up & configuring your system & applications – Teaching you how to use your Mac or PC – Upgrades: Mac OS & Windows – Internet: DSL, Wireless, E-mail, Remote Access – Key Applications: MS Office, Filemaker, Quicken – Contact Managers, Networking, File Sharing, Data backup – Palm, Visor, Digital Camera, Scanner, CD Burning – FRIENDLY & PROFESSIONAL – BEST RATES – (310) 262-5652 YOUR OWN TECH GURU – Set-up, Tutoring, Repair, Internet. End Run-around. Pop-up Expert! Satisfying Clients since 1992. If I Can’t Help, NO CHARGE! COMPUTER WORKS! Alan Perla, (310) 455-2000 COMPUTER CONSULTANT, MAC SPECIALIST. Very Patient, Friendly and Affordable. Tutoring Beginners to Advanced Users. Wireless DSL internet. MAC/PC SET UP – Repair – Upgrade – OS X. Senior discounts! Home/Office. William Moorefield, (310) 838-2254. macitwork.com

GARAGE, ESTATE SALES 7f

PLANNING A GARAGE SALE? a moving sale? a yard sale? a rummage sale? an estate sale? Call it what you like. But call us to do it for you. We do the work. Start to finish. – BARBARA DAWSON – Garage Sale Specialist – (310) 454-0359 – Furniture – Antiques – Collectibles – Junque – Reliable professionals Local References

ORGANIZING SERVICES 7h

Never seem to be enough time or enough you? Call I NEED ANOTHER ME! We offer temporary project coordinating & assistance, both business & personal, relocation management, jobs big & small, too numerous to say here. When asked, “What all do you do?” I say, “What is it you need done?” Call for a free consultation: (310) 459-0418

MISCELLANEOUS 7j

MESSENGER SERVICE/AIR COURIERS. Santa Monica Express, Inc. Since 1984. Guaranteed On-Time! Trucking & Freight Forwarding. Air Courier Door-to-Door Anywhere in the USA. Direct, Non-Stop Service Anywhere in CA. Same-Day Court Filings. Fully Licensed, Bonded & Insured. 24 hours/day, 7 days per week. (310) 458-6000. www.SMEXPRESS.com. PALISADIAN OWNED & MANAGED

NANNIES/BABYSITTERS 8a

PROFESSIONAL BABY NURSE is available for night shifts, to help families with newborns. Contact Ms. Dennis, (310) 226-7097 GREAT PRE-SCREENED Nannies available. Let us help you with your nanny search. We are a dedicated, professional agency and we will find the right match for you. Whether you are looking for full-time or p/time, L/I or L/O help, we can help you. Call Sunshine Nannies at (310) 614-5065 or (310) 801-8309

HOUSEKEEPERS 9a

“PROFESSIONAL SERVICES.” We make your home our business. Star sparkling cleaning services. In the community over 15 years. The best in housekeeping for the best price. Good references. Call Bertha, (323) 754-6873 & cell (213) 393-1419 EXPERIENCED HOUSE & APT Cleaner. I have good references and experience. Please call Victoria, (310) 836-4682 HOUSEKEEPER AVAILABLE TUESDAYS. I have local references, a car, am reliable & do excellent cleaning. Call Anna, (323) 233-1699, or (323) 229-2011, cell OUR honest, kind & dependable HOUSEKEEPER/ NANNY is available Tuesday & Thursday. Our children adore her. Please call Ana, (310) 230-4234 EXPERIENCED HOUSEKEEPER AVAIL. I am reliable, responsible and hard-working. Great service at a great price. Great references. Call Mariat at (323) 620-1501 cell or (323) 227-5204 P/T HOUSEKEEPER AVAILABLE. I am moving to Santa Barbara and my housekeeper is staying local. She is an immaculate, professional, honest, loyal, mature woman who takes pride in her work. Please no snobs. Has other Palisades clients. Please call me for details. (310) 230-7863 DO you NEED HELP with everyday chores? I can walk dogs, cook, after-school housesitter, weekends. Over 20 years experience. I have refs. Call Ruth, (310) 429-2459 or (818) 757-3976 P/T HOUSEKEEPER AVAILABLE, Thursday & Sunday. Own transportation, reliable, neat and has local references. Please call Carol, (323) 299-1797 CAPABLE, MATURE, BROTHER and/or sister can: cook (nutritious), groceries, drive, tutor, computers, do laundry, repairs, coordinate other services. Bilingual. (310) 218-6653 or (310) 459-2066

ELDER CARE/COMPANIONS 10a

CAREGIVERS/COMPANIONS: Live-in or out, minimum 2 years experience and 3 work-related references required. Driving preferred. CNA’s/CHHA’s welcome. Bondable. (323) 692-3692

GARDENING, LANDSCAPING 11

PALISADES GARDENING – Full Gardening Service – Sprinkler Install – Tree Trim – Sodding/Seeding – Sprays, non-toxic – FREE 10″ Flats, Pansies, Snap, Impatiens. (310) 568-0989 ERIC LANDSCAPING & GARDEN MAINTENANCE. We’ll make your garden dreams come true. Over 15 yrs local experience. References. Call Eric at (310) 396-8218 GARCIA GARDENING SERVICES. Landscaping, maintenance, planting, sprinkler systems and clean-ups. Call Efren, (818) 881-8523, or cell, (310) 733-7414

BRUSHCLEARING 11a

GREAT GRAZING GOATS!! (310) 573-0124

MOVING & HAULING 11b

HONEST MAN SERVICES. 14″ van & dollies. Small jobs to 2 bedrooms. Hauls it all. California/Nevada. Over 12 years. Westside experience. (310) 285-8688

WINDOW WASHING 13h

NO STREAK WINDOW cleaning service. Fast and friendly. Quality service you can count on. Free estimates. Lic. #122194-49. Please call (323) 632-7207

MISCELLANEOUS 13i

PRESSURE WASHING. Driveways, patios, walk-ways, garages, dirt, oil, rust, paint and moss removal. Concrete, brick, natural stone. Clear and colored-stain sealers. Craig, (310) 459-9000 REFRIDG-A-CARE. Pull out vacuum dust from behind & under refrigerator. Runs more efficiently, cooler, less energy consumption. Less wear & tear on your refrigeration cooling system. Owen Cruickshank, (310) 459-5485

COOKING/GOURMET 14a

SHEILA’S KITCHEN. Personal CHEF, catering at your home. Call (310) 270-6761 or (818) 728-0801

PET SERVICES/PET SITTING 14g

BE HAPPY TO COME HOME! Trusted house/pet care in & around Palisades since 1986. Educated responsible. (310) 454-8081 PET HEAVEN – TOTAL PET CARE – Training. Walking. Play groups. Does your dog need manners? Call (310) 454-0058 for a happy dog.

FITNESS INSTRUCTION 15a

NORDIC WALKING. Nordic Walking burns up to 46% more calories than regular walking and is excellent for weight loss. Perfect for all ages. Makes a great gift and get the 1st instructional DVD in the U.S. for only $29.50! Personal Training walking classes and Nordic walking poles avail. Check at www.nordicwalkingonline.com or call (310) 573-9000

SCHOOLS, INSTRUCTION 15d

SWIM LESSONS. Local instructor w/ over 14 years experience. Red-Cross Certified. Children, Mommy & Me and adults. Private and semi-private lessons at your home. Call Brian, (310) 505-9231

TUTORS 15e

INDIVIDUALIZED INSTRUCTION. EXPERIENCED TUTOR 20+ YEARS. Children & adults, 20+ yrs teaching/tutoring exper. MATH, GRAMMAR, WRITING & STUDY SKILLS. Formerly special ed teacher. Call (310) 313-2530. SCIENCE & MATH TUTOR, All levels (elementary to college). Ph.D., MIT graduate, 30 years experience. Ed Kanegsberg, (310) 459-3614 MS. SCIENCE TUTOR. Ph.D., Experienced, Palisades resident. Tutor All Ages In Your Home. Marie, (310) 888-7145 SPANISH TUTOR. All grade levels, conversational & all ages. Local refs, flexible hours. Please call Noelle at (310) 273-3593 CLEARLY MATH TUTORING. Specializing in Math! Elementary thru college level. Test Prep, Algebra, Trig, Geom, Calculus. Fun, caring, creative, individualized tutoring. Math anxiety. Call Jamie, (310) 459-4722 INNOVATIVE TUTORING. Math, Reading, Creative Writing. Including reluctant readers and learning differences. Experienced Public School Teacher and Tutor. Grades 1-5. Joanie, (310) 204-0935 THE WRITING COACH: Summertime Application Prep Intensives for next year’s graduating high school/middle school students. Private school application essays. College application essays. SAT/ISEE ESSAYS. 5 individual sessions (flexible scheduling/ your home). Extensive experience, success stories, acceptances. MA, Johns Hopkins; former LA private school teacher and Hopkins CTY instructor; writer/ consultant. Outstanding Palisades/Malibu references. (310) 528-6437 SCIENCE & MATH-Get A Head Start! B.S. Biochemistry, SUNY Stony Brook, M.A. Columbia University, Teacher’s College. Certified New York (Westchester) public school teacher, now teaching in LA! Prefer students 7th grade to college. I live in Brentwood, but prefer to tutor at your home. Practice tests available! SAT II subject test coaching! Academic progress monitoring & notebook organization! Alex Van Name, (310) 442-1093 (hm) or (914) 837-0569 (cell) READING SPECIALIST – Master of Education, Reading and Learning Disabilities – Special Education Teaching Certificate: K-12 – Regular Education Teaching Certificate: K-9 – Elementary Education Teaching Experience: 12 yrs – Services provided for special & regular education students of all levels – Academic areas taught include reading (phonics and reading comprehension) writing and spelling – Private tutoring includes assessing the student’s needs, developing an individualized education program and implementation of that program. Pacific Palisades resident. (310) 230-9890 LA TUTORING. Private tutors specializing in all subjects and all grade levels, AP assessments, SAT, college placement. We come to you. Contact for a free consultation: (310) 663-2441 or go to www.latutoring.com CHEMISTRY & MATH GURU. Recent college graduate with tons of energy and enthusiasm. He will help students conquer fears to excel. Call Edward, (310) 991-3783

CABINET MAKING 16

CUSTOM CARPENTRY – Entertainment Units – Cabinets – Libraries – Bars – Wall Units – Custom Kitchens – Remodeling – Designed to your Specifications – Free Estimates – CA Lic. #564263 – (310) 823-8523 CUSTOM WOODWORK AND CABINETS. Craftsmanship quality, 20 years experience, local resident. Local references available. General Contractor Calif. License #402923. Ron Dillaway, (310) 455-4462. rondillaway@yahoo.com

CONCRETE, MASONRY 16c

MASONRY & CONCRETE CONTRACTOR. 36 YEARS IN PACIFIC PALISADES. Custom masonry & concrete, stamped, driveways, pool, decks, patios, foundations, fireplace, drainage control, custom stone, block & brick, tile. Excellent local references. Lic. #309844. Bonded/insured/ workmen’s comp. Family owned & operated. MIKE HORUSICKY CONSTRUCTION, INC. (310) 454-4385 – www.horusicky.com

CONSTRUCTION 16d

PARADISE CONSTRUCTION Building Contractor – All Trades – Lic. #808600. Call (310) 383-1659 CASTLE CONSTRUCTION. New homes, remodeling, additions, fine finish carpentry. Serving the Westside for 20 yrs. Lic. #649995. Call James, (310) 450-6237 PALISADES CONSTRUCTION SERVICES. KEVIN B. NUNNELEY. (310) 454-5029 – 1 (877) 360-6470 Toll-Free. Local References Avail. Lic. #375858 HOWESWORKS, General Contractor. Improve – Build – Install – Repair. Professional Reliable Service. Happiness Guaranteed. Lic. #858904. Daniel Howe, (310) 877-5577 ALAN PINE GENERAL CONTRACTORS. Additions, remodels, plans. Local. (310) 457-5655

ELECTRICAL 16h

PALISADES ELECTRIC, ELECTRICAL CONTRACTOR. All phases of electrical, new construction to service work. (310) 454-6994. Lic. #468437. Insured. Professional Service ELECTRICIAN HANDYMAN. All Phases and General Repairs. Local Service Only (Not lic.). Please Call (310) 454-6849 or (818) 317-8286

FENCES 16j

THE FENCE MAN. 14 years quality workmanship. Wood fences – Decks – Gates – Chainlink & overhang. Lic. #663238, bonded. (818) 706-1996

FLOOR CARE 16l

GREG GARBER’S HARDWOOD FLOORS SINCE 1979. Install, refinish. Fully insured. Local references. (310) 230-4597. Lic. #455608 CENTURY HARDWOOD FLOOR. Refinishing, Installation, Repairs. Lic. #813778. www.centurycustomhardwoodfloorinc.com. centuryfloor@sbcglobal.net – (800) 608-6007 – (310) 276-6407 HARDWOOD FLOORING. Best pricing. Senior discounts, quality workmanship. Bamboo, maple, oak and laminate. Installation & refinishing. Call for free quote. Lic. #763767. Ron, (310) 308-4988 WILSON HARDWOOD FLOORS. Complete installation, refinish and re-coat. Fully insured. License #380380. Ask for Kevin Wilson, (310) 478-7988

HANDYMAN 16n

HANDYMAN, Since 1975. Call for your free est. Local ref. Lic. #560299. Member, Chamber of Commerce. HOOSHMAN (310) 459-8009, 24 Hr. LABOR OF LOVE carpentry, plumbing, tile, plaster, doors, windows, fencing & those special challenges. Work guaranteed. License #B767950. Ken at (310) 455-0803 LOCAL RESIDENT, LOCAL CLIENTELE. Make a list, call me. I specialize in repairing, replacing all those little nuisances. Not licensed; fully insured; always on time. 1 Call, 1 Guy’Marty, (310) 459-2692 PETERPAN – Quality Home Repair -Serving Entire Westside. (Not lic.) Ask for Peter, (310) 663-3633 THE HANDY GUY. Any job, big or small. Over 15 years experience. Free estimates. Lic. #B-858574. Call (310) 216-9034

HEATING & AIR CONDITIONING 16o

SANTA MONICA HEATING AND AIR CONDITIONING. INSTALLATION: New and old service and repairs. Lic. #324942 (310) 393-5686

PAINTING, PAPERHANGING 16q

PAUL HORST – Interior & Exterior – PAINTING – 51 YEARS OF SERVICE – Our reputation is your safeguard. License No. 186825 – (310) 454-4630 – Bonded & Insured TILO MARTIN PAINTING. For A Professional Job Call (310) 230-0202. Ref’s. Lic. #715099 MASTERPIECE PAINTING & DECOR – Stenciling/Faux/Plaster effects – License #543487 MFA ’84 – Bill Lundby, (310) 459-7362 SQUIRE PAINTING CO. Interior and Exterior. License #405049. 25 years. Local Service. (310) 454-8266. www.squirepainting.com SPIROS PAINTING, INTERIOR/EXTERIOR. Painting on the Westside since 1980. Lic. #821009. Fax and phone: (310) 826-6097. NO JOB is too small or too big for Spiro the Greek

PLUMBING 16s

ROBERT RAMOS, Plumbing Contractor – Copper repipes – Remodels – New Construction – Service & Repair – Water Heaters – Licensed – Bonded – Insured – St. lic. #605556 – Cell, (310) 704-5353 BOTHAM PLUMBING AND HEATING. Lic. #839118. (310) 827-4040

REMODELING 16u

KANAN CONSTRUCTION – References. BONDED – INSURED – St. Lic. #554451 – DANIEL J. KANAN, CONTRACTOR, (310) 451-3540 / (800) 585-4-DAN LABOR OF LOVE HOME REPAIR & REMODEL. Kitchens, bathrooms, cabinetry, tile, doors, windows, decks, etc. Work guar. Ken Bass, General Contractor. Lic. #B767950. (310) 455-0803 BASIX DESIGNS & REMODELING, INC. WE DO IT ALL – Kitchen & Bathroom Remodeling Specialist – Room Additions – Interior/Exterior Paint – Windows/Doors – Custom Carpentry – Plumbing – Electrical – Call For Free Estimate – Toll Free: (877) 422-2749 – Lic. #769443

HELP WANTED 17

R.E. INVESTMENT Partner sought for arch developments. Custom residences, proj by proj., local & dev. of vacation homes. Princ only. (No brokers, lenders, etc.) $1.0 MM, 2 yrs. Active participation, financial qualifying docs req’d. Great R.o.I. (25%+). Call (310) 454-0685, lv msg SEEKING Full-Time HOUSEKEEPER. Monday thru Friday. Must have experience, speak English and have local references. Will pay top dollar!! Please call (310) 454-3659 RETAIL SALES, PT/FT (incl. Sat). Montana Ave. upscale women’s specialty store seeks confident, motivated and energetic sales professional w/ an ability to develop a clientele. Previous exp preferred but not req. We train. Fax or email resume to Weathervaneii@aol.com or fax (310) 393-2077 P/T RECEPTIONIST & KENNEL help needed. Must work weekends. Hours are flexible. Apply at Blue Cross Pet Hospital @ 15239 La Cruz Drive. No phone calls please. Sales: MC/VISA REPS. Wkly Pay/Mo. Residuals/Highest Commissions. Woodland Hills, CA. Call Edward, (818) 992-4894 PALISADES Professional firm seeks F/T RECEPTIONIST/Director of First Impressions. Must be detail-oriented; prior Accts. Receivable experience helpful; some seasonal overtime. Good salary, plus health insurance; 401K and flex-time. Please fax resume to (310) 313-0242 BABYSITTER/TUTOR WANTED. Palisades family looking for a responsible college student for daily week-day babysitting and tutoring for two 8-year-old boys. Hours vary, but will average 3-5 hrs/day (afternoon to early evening). Must have reliable car and local references. (310) 573-1291 LOCAL DRY-CLEANERS looking for counterperson. No experience OK. We’ll train you. Part or full-time available. Please call (310) 454-7244 P/T ART TEACHER NEEDED for grades TK-2 for Fall, 2005. Salary $12K. Fax resume (310) 230-9268 or e-mail LGlick@CalvaryChristian.org. LIVE-OUT NANNY/housekeeper wanted. Mon. through Fri., 1:00-8:00 p.m. Must drive, be great with kids & speak English. Must have experience, local references. Call (310) 387-7722

SITUATIONS WANTED 17a

PERSONAL ASSISTANT/NOTARY Public avail. Let me help you run your life more smoothly. I’m proficient in bookkeeping, clerical duties, event coordination, mailing/research. Honest, reliable, discrete, local. Excellent refs. Patti, (310) 720-8004

AUTOS 18b

1969 CORVETTE C-3 COUPE. 350 C.i.d. 480+ HP new, fully-rebuilt, by Phil Cocuzza ($15K). New interior, new suspension, tires, rims, sweet. Loaded, great car. Blk/blk, orig. paint, total 39K miles. $35K Firm. Call (310) 454-0685 SUZUKI HAYABUSA 2003 Motorcycle. Like NEW. Garage kept. Only 1,283 miles. $5,000 obo. E-mail me at: mhilr509@aol.com CASH FOR YOUR CARS. Foreign or domestic. Running or not. We come to you. We handle all paperwork. Friendly, professional buyer. Please call (310) 995-5898 2005 LEXUS ES330. Green, 530 miles. Brand new condition. $31K (incl. tax). OR assume lease, $380 x 48 months+$300. (310) 454-7380

FURNITURE 18c

MINT CONDITION. Double-Pedestal dining table, VENECIA by Stanley with 8 chairs, including 2 armchairs. $4,200 obo. Call (310) 871-7916 CONTEMPORARY TECHLINE COMPUTER desk. 65″ w x 30″ d. White, with separate shelf & drawer units. Purchased at Functions in Santa Monica. Mint condition. $750. Can e-mail photo. (310) 459-2482

GARAGE, ESTATE SALES 18d

ANTIQUES, COLLECTORS, EVERYBODY. Fridge, paintings, collectibles, crystal, silver, BBQ, tapes, CDs, new dishwasher, bunkbeds, linens, china, quilts. Fri.-Sun, 8/27-8/29, 9 a.m.-5 p.m. 767 Haverford MOVE-OUT SALE. SAT. 8/27, 8 A.M. to 3 P.M and SUN. 8/28, 9 A.M.-12 P.M. Electronics, software, desks, furniture, music, Barbies, toys, clothes, books, etc. 16769 Livorno, off Sunset, past Marquez. MULTI-FAMILY SALE. Household items, adult’s & kid’s clothes, toys, furniture, appliances & more. FRI.-SAT. 8/26-8/27, 8 a.m. to 3 p.m. 613 Swarthmore.

WANTED TO BUY 19

WANTED: Old tube guitar amplifiers, ’50s, ’60s, etc. Tommy, (310) 306-7746 – profeti2001@yahoo.com

Washington Mutual Bank Robbed by Lone Gunman

An LAPD bomb squad officer unloads the unit's remote-controlled robot, used to handle and move suspicious devices.  Photo: Morgan Genser
An LAPD bomb squad officer unloads the unit’s remote-controlled robot, used to handle and move suspicious devices. Photo: Morgan Genser

A takeover robbery occurred at Washington Mutual Bank, corner of Sunset and La Cruz, on Monday evening, shortly before closing. It was the fifth bank robbery in Pacific Palisades this year, following two at Bank of America, one at Citibank and one at First Federal. Police said that a single suspect, described as a white male in his 60s, entered the bank with a handgun at approximately 5:35 p.m. The suspect fled with an undisclosed amount of money and left what appeared to be an explosive device in the shape of a pipe bomb. The employees were evacuated, the area was sealed off for public safety, and the LAPD bomb squad responded with a remote-controlled robot used to handle and move suspicious devices. Morgan Genser, a freelance photographer, was watching from Sunset when the robot entered the bank. “I heard the police shout, ‘Fire in the hole!’ and then there was an explosion,” he said. “I was standing 150 feet away and it was still pretty loud.” LAPD Senior Lead Officer Chris Ragsdale, who was on duty and one of the first policemen to arrive at the scene, said he believed it was not a charged device. He explained that in such situations, “the bomb squad detonates [the device] with a secondary device in a protected zone. It is then taken into custody as evidence and for further examination.” According to FBI spokesperson Laura Eimiller, the suspect was about 6 ft. or taller, unshaven, with gray hair and a slim build. He was wearing a straw hat, dark pants and a plaid shirt. Eimiller added that the unidentified suspect is known as the “Armed Old-Man” bandit, and is “a bandit that we believe has robbed at least six banks,” including one in Glendale on August 17. A police report confirmed that the suspect has been connected to three robberies, two in the San Fernando Valley and one in Glendale. Meanwhile, a July 15 Los Angeles Times article referred to a “Senior Citizen Bandit” believed to have been responsible for three Orange County bank robberies, and questioned “whether there’s any chance under the warm California sun that he’s James ‘Whitey’ Bulger, a crime figure legend in Boston and on the FBI’s Ten Most Wanted List.” The suspect responsible for Monday’s robbery “victimized multiple tellers and asked for large bills,” Eimiller said, describing what is known as a takeover robbery. “He also threatened to detonate the device.” In addition to officers from the bomb squad, 16 uniformed patrol officers and a patrol supervisor responded to the scene, as well as detectives from the LAPD’s Robbery Homicide Division and Criminal Conspiracy Division and special agents from the FBI. Sunset was closed off in both directions from Carey to Swarthmore. Ragsdale was at Chautauqua and Sunset when he received the call about the robbery, and responded in just under a minute. “The [bank] employees were across the street by the pharmacy [Pharmaca],” said Ragsdale, who put out a request for eight units (16 officers). “Not far from [the employees] was a pile of money dumped by the suspect, still smoldering with the red dye.” A dye pack is a tool often used by banks because it explodes over the stolen money, thus making it unusable by the robber. The Robbery Homicide Division and the FBI are handling the investigation. Washington Mutual opened and was fully functioning at 11 a.m. on Tuesday morning.

Palisadians Support Sheehan on the Green

Supporters of Cindy Sheehan stand on the Village Green with candles and guitars last Wednesday. Photo: Nikila Sri-Kumar
Supporters of Cindy Sheehan stand on the Village Green with candles and guitars last Wednesday. Photo: Nikila Sri-Kumar

NIKILA SRI-KUMAR Palisadian-Post Intern More than 200 people gathered on the Village Green last Wednesday evening in a vigil to support Cindy Sheehan, the mother of a marine who lost his life in Iraq. Sheehan had been camping outside President Bush’s Crawford, Texas, ranch for more than two weeks in an unsuccessful effort to meet with him and discuss the Iraqi war. Supporters stood on the edge of Sunset Boulevard with candles and signs with slogans like “Vietnam 2, Relive the Tragedy,” “Question Motivation, Explore Alternative Solutions” and “Honor Casey [Sheehan’s son] by Bringing the Troops Home.” As cars driving by honked constantly’in support and dissent’the people at the vigil sang songs for peace as author Jose-Luis Orozco strummed a guitar. “Somebody has finally broken through to the mainstream media,” said Pacific Palisades resident Karen Fairbank, “and that’s why we’re all out to support her.” “I want the White House to know that the number of people who are against this war is growing fast,” said Gary Nash, emeritus professor of history at UCLA. “It’s time to end it. This was a war fought on lies and deception. The Mexican-American War was also fought on a tissue of lies, and it was called Mr. Polk’s war. This is Mr. Bush’s war.” There were hopes for another vigil of its kind soon. “I think if we repeat this, twice as many people will come,” Nash said. Meanwhile, Palisadians Maria Kelly and Carol Sanborn flew to Texas the next day to join the protest set up by Sheehan at “Camp Casey.” “We left early Thursday morning and arrived late afternoon in Crawford,” Sanborn told the Palisadian-Post. “We went straight to Camp Casey and arrived as Cindy Sheehan was leaving.”(Sheehan had to return to the San Fransisco Bay area to take care of her mother, who had suffered a stroke.) As Kelly and Sandborn drove down Prairie Chapel Road., where the president’s ranch is located, the first thing they saw were the 1,800 white crosses put up around Camp Casey. The crosses had been mowed down by someone driving a tractor, but volunteers set them all back up again. “There was a large bedsheet hanging that said ‘Camp Casey,’ and there were satellite trucks and tarps and tents pitched all around it,” Sanborn said. “There were people there from all different peace groups.” A number of cars were parked along the road, most of them personalized with pictures, paintings or signs. “One car jumped out at me because it had the birth date written on it,” Sanborn said. “The year was 1986, which is the same year my daughter was born, so I just thought ‘This could be my child.'” People at the campsite were warm and friendly, Sanborn said. “It was hardly like a protest. The atmosphere was very calm and welcoming.” At an interfaith prayer service, she and Kelly met soldiers’ parents, grandparents, sisters and brothers who had traveled from all over the country to Crawford. “I talked to one man whose 18-year-old son was killed 12 days before he was scheduled to come home,” Sanborn said. “There were many people there sharing their stories of their relatives in Iraq.” Hundreds of volunteers in Crawford were constantly directing traffic, bringing people water, or making food, Sanborn said. “A lot of people think that the protest failed because Cindy Sheehan had to go home to care for her mother [without meeting the president], but they are wrong. The volunteers there are so inspirational; they have kept it going.” Sanborn and Kelly stayed in a motel in Waco, Texas, that night, and returned to Camp Casey the next morning. Sanborn remembered going past the white building called the “Peace House” in Camp Casey, and hearing someone driving by yell “Go home!” to a volunteer. “The volunteer just said, ‘I am home. Home is where the heart is,’ and it was very moving. The entire experience was very moving.”