Cali Gilbert Launches Pacific Palisades Rebuilding Fund to Support Female Entrepreneurs
By STEVE GALLUZZO | Sports Editor
Through the Pacific Palisades Rebuilding Fund, renaissance woman Cali Gilbert has a goal of making a difference.
Gilbert is the founder and CEO of Tower 15 Productions, a nonprofit aimed at supporting women and entrepreneurship.
“Tower 15 Productions officially launched in 2019 as a film production company for my films, but became a 501(c)(3) in 2021 when I realized I wanted to focus solely on social impact documentaries, and support women via entrepreneurship mentoring and training,” Gilbert explained.

A 10-time bestselling author and an award-winning filmmaker of social impact documentaries, she is now doing all she can to support her Pacific Palisades neighbors and “entrepreneurial sisters” by creating the Pacific Palisades Rebuilding Fund to aid women who lost their businesses in the recent fires.
“We’ve launched the 325 Campaign in hopes of reaching 325 women to donate $1,000 each to the campaign over the course of the next three years,” Gilbert said. “We’re also putting together the pieces to create a documentary entitled ‘PALIstrong: Women Rise to Rebuild Pacific Palisades,’ chronicling the stories of these amazing women.”
Gilbert currently splits time between Los Angeles and San Diego, where she looks after her elderly father. She recently spent two weeks in Santa Monica where she was able to get back to the Palisades and check in with the women she is supporting.
Gilbert settled in Santa Monica in late 2013 after experiencing a year of homelessness. By the next summer, she frequently biked down Entrada to Will Rogers State Beach and hiked Temescal Gateway Park.
“We’re in the process of reaching out in various ways,” she said. “First through my extensive professional network on LinkedIn and through my creative network. We also wanted to confirm the ladies that we’re supporting before we aggressively begin fundraising.”
Gilbert has a close connection to the Palisades.
“I was in North Santa Monica prior to moving to Oceanside last June but most of my time was spent in the Palisades,” she said. “My mom passed away at the end of 2023, and I moved my 84-year-old dad from Maryland in with me. We couldn’t find something on the Westside that suited us both, so we decided on North County San Diego.
“I’m grateful now, as we would’ve had to evacuate and I’m not sure he would’ve been up to it. The Reel Inn became the meeting spot for lunch with friends and out of town guests, and when I moved Dad to California last year, I made sure I took him there. Now, I’m so glad I did, as our haven burned to the ground in the Palisades fire.”
Although she did not lose her home, Gilbert knows many people who did. As an artist, one of her favorite Palisades spaces is the Getty Villa, and she is thankful the museum and its grounds survived the fire.
“When the fire broke out, my heart sank,” she recalled. “The Palisades has been a very special place in my heart since 2014, and I knew I needed to do what I could to be of support. So many friends and colleagues lost everything.”

Gilbert came up with the concept of 325, which represents the following: a three-year fundraising campaign with two missions (support entrepreneurial sisters and rebuild the Palisades) with five women/businesses that are initially supported.
The fundraising goal is to raise at least $325,000 for the selected women over the next three years, of which $250,000 will be divided equally among them. The remaining $75,000 will be applied to administrative costs over the course of 36 months, as Gilbert said she will be spending more time in affected areas and working one-on-one with each woman.
The first 10 women to donate become members of the Founder’s Circle and receive a host of benefits, including perks when the film is released (like advanced screening invites and goodie bags).
In addition to the Founder’s Circle there will be Platinum, Gold, Silver and Bronze level donors.
The initial PALIStrong beneficiaries are Rosalyn Phipps, lead designer and manager of Palisades Flowers; Stephanie Kanan and Dr. Antonia Balfour, founders of Oasis Palisades, a health and wellness center; Mercedes, Vanessa and Sabrina Pellegrini of the family-owned Vittorio’s Italian Restaurant; and Firdosi Wharton-Ali, The Script Righters, who runs a home-based screenwriting business.
“‘The PALIstrong’ documentary won’t be released until at least early 2028,” Gilbert predicted. “In the film, we’re chronicling the stories of the women we’re supporting between the time of the fires and throughout the rebuilding process of the next three years. I’ve been thinking of possibly doing a documentary series between now and then with some of the footage we’ve already collected.”
For more information, visit tower15productions.com.