
Photo by Rich Schmitt, Staff Photographer
With several storefronts available to rent and several spaces rented but not yet occupied, the economic impact of empty stores on other businesses in the Village is unclear. Some tenants have reported that sales were slow this summer, but that business is always slow in the summer. Others say that decreased foot traffic on Swarthmore has had a ripple effect on other retail businesses in town. ‘Mort’s being closed and the Picnic space [formerly Fernworks] being empty for almost two years has definitely affected business,’ said Roy Robbins, owner of a gifts and stationery store at 1030 Swarthmore. ‘All these years, Mort’s was the centerpiece for the street and a meeting place for the community. When that goes away, it leaves a void.’ On the 1000 block of Swarthmore, three unoccupied stores are on the same side of the street: Mort’s Delicatessen, Fernworks and The Prince’s Table (which relocated to a patio space on Swarthmore below Sunset). Mort’s space, leased by former L.A. Mayor Richard Riordan, has been closed since March 31 for renovations. Demolition of Mort’s interior has been completed and the exterior design for awnings, fa’ade upgrade and signage will be presented to the Pacific Palisades Design Review Board on September 26. The projected opening for the new deli (in Mort’s original space) and a bar and grill (in the former Oak Room) is late November. After Fernworks closed in November 2005, the space was leased to Lisa Fielding, who planned to open Picnic, a gourmet food store. After encountering numerous difficulties, Fielding gave up the lease. This June, the space was rented to Maury Rubin, owner of City Bakery, a cafeteria-style eatery with franchises in New York City and in the Brentwood Country Mart. Rubin said he is currently filing papers with the city in order to open a new store. The Prince’s Table vacated the corner of Swarthmore and Monument at the end of June. The Palisadian-Post contacted leasing agent Gregory Pawlik for comment on the possible rental of that space but has not yet heard from him. ‘Nobody walks on this side of the street,’ said Carly Kamerman, owner of Tabitha, a maternity and baby clothes store at 1047 Swarthmore, next to Village Books. ‘When I opened last October, it seemed so much more lively.’ Kamerman admitted that since this is her first year in business, she cannot compare previous years’ sales, but said, ‘There are days when the whole street has parking spaces.’ ‘We’ve been so affected. Thank goodness I have repeat customers,’ said Andreea Benuciu, who co-owns the Andana shoes and handbags store next door to Tabitha. ‘The Farmers’ Market on Sunday helps; I get more exposure that way.’ In an earlier Palisadian-Post article, Stan McElroy, vice president of CB Richard Ellis, said Swarthmore is isolated, relatively speaking, unlike famous shopping streets such as Rodeo Drive and Montana Avenue. He noted that it is mainly locals who shop in the Village, which means that sales potential is limited. In general, people don’t come here from elsewhere because this is not a destination stop. He did comment that restaurants play an important role because they help bring residents to the street. ‘August was dead, but August is always dead,’ Village Books owner Katie O’Laughlin said. ‘There are fewer people on the street and you can see empty parking spots. ‘When Riordan’s new restaurant opens, it will generate excitement on the block,’ O’Laughlin said. ‘I do look forward to the opening.’ In addition to Swarthmore, there are two empty spaces on Sunset between Swarthmore and Monument. The first housed The Office Supplier, which lost its lease in March 2006 and moved to the Atrium Building. The 2,800-sq.-ft. space between The Nest Egg and Self-Centre has been vacant ever since. It is rumored that Madiaon, a high-end women’s clothing franchise with stores on Melrose, Robertson, San Vicente in Brentwood and Cross Creek Road in Malibu, is considering opening a branch in the Palisades. ‘It’s in the works and we’re interested,’ Madison co-owner Mark Goldstein said. ‘But I can’t confirm as of yet.’ Although Coldwell Banker has a lease on the 5,800-sq.-ft. office space at 15240 Sunset, directly across from The Office Supplier vacancy, the space has remained empty since Coldwell left in August 2006. Palisades storeowners would like to see all of the spaces occupied. ‘The most important thing we can do is keep people shopping in town,’ said Robbins, a former Chamber of Commerce President. ‘The more choices you can offer to keep people in town the better it will be for all the merchants.’ Robbins suggested that the Post ask readers, ‘What businesses do you go out of town for? What would you like to see open in the Palisades?’ (To submit ideas about businesses that are needed in the Palisades, e-mail features@palipost.com.)