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Nancy Robertson, PaliHi Alumna

Nancy Robertson, who spent her childhood in Pacific Palisades, died on July 22. She was 62 years old.   Born on April 20, 1947 in Long Beach, Nancy attended Palisades Elementary, Paul Revere, and Palisades High. In 1965, she married Jim Schweider and moved to San Diego to attend San Diego State College, while Jim joined the Marine Corps and was sent to Vietnam. Like so many marriages during the war, that union ended and Nancy married Hayden Robertson, a student she met in college. This marriage also failed, after Nancy graduated with a bachelor’s degree and earned a teaching credential.   While teaching in San Diego, Nancy met the love of her life, Ernie McCray, the principal at her school, who considered himself, as her husband, to be the ‘luckiest man in the world.’ Not long after meeting they began a 34-year relationship that lasted until her death, and raised three beautiful, bright children, the pride of their lives: Tawny Maya, Nyla Summer and Carlos Biko McCray.   Tawny and Nyla graduated from San Diego State with degrees in journalism and child development, respectively. Carlos majored in child development at Cal State Long Beach and is now working on a master’s degree in social work at San Diego State.   Nancy was active politically and socially in her neighborhood and in the city of San Diego at large. She was committed to animal causes and helping children. The block where she lived with her husband in Golden Hill/South Park is lined with trees that Nancy planted, including the tree in their front yard that supplied friends with some of the best avocados in town. Friends of the McRobs (a name they called themselves) also enjoyed Nancy’s guacamole recipe with its obligatory ‘Grow an avocado tree from a seed (optional).’   Nancy became a vegetarian and a peace advocate out of her love and respect for all creatures big and small. Everyone who knew her was touched by her fierce passion, generosity, love and kindness. She practiced yoga and loved to swim. Walking all over her beautiful neighborhood and city, she greeted everyone along the way with a smile and a ‘hello.’ A photographer, she took photos of weddings, birthdays, sunsets and families that adorn her home and that can be found throughout the homes of her friends.   In addition to her husband Ernie (her beloved ‘Ernesto’) and her three children, Nancy is survived by her sister, Diane Bayliss Pauley.   A memorial service will be held at Golden Hill Park (25th and A Street) in San Diego at 5 p.m. on August 23. Her ashes will be scattered by friends and family all over the world.   Donations can be made to the Nancy Robertson Yoga Scholarship Fund at 4061′ Kansas St., San Diego, CA 92104.

Thursday, August 20 – Thursday, August 27

THURSDAY, AUGUST 20

The Santa Monica Mountains Conservancy’s weekly Family Fun Campfire Night, featuring nature tales, campfire songs, games and, of course, marshmallows, 7 p.m. in Temescal Gateway Park. Parking is $7, but the campfire is free. Eileen Davidson, who stars as Ashley Abbott on ‘The Young and the Restless,’ will read from her second novel, ‘Dial Emmy for Murder’ (a sequel to her debut novel, published by Penguin Books), 7:30 p.m. at Village Books on Swarthmore. Tabloids and fans are stunned when daytime soap opera star Alexis Peterson leaves her show. She’s too busy with her new job as presenter at the Daytime Emmy Awards to even notice, but when her co-presenter is killed, Alex realizes she has another mystery on her hands.

FRIDAY, AUGUST 21

Caren Day reads ‘You and Me,’ a book that encourages children (ages 2-8), through exciting graphics and text, to celebrate their unique qualities and embrace their differences, rather than fear them, 6:30 p.m. at Village Books on Swarthmore. Day will also bring crayons for kids to create their own story with her help in the special bonus coloring book featured in the back of ‘You and Me.’ Free screening of ‘Guys and Dolls,’ one of the great movie musicals, directed by Joseph L. Mankiewicz and starring Marlon Brando, Frank Sinatra and Jean Simmons, 1 p.m. at the Palisades Branch Library, 861 Alma Real.

SATURDAY, AUGUST 22

Reception for Palisades artist Rebecca Newman, 2 to 4 p.m. in the community room at the Palisades Branch Library, 861 Alma Real. The Movies in the Park series continues with ‘Pirates of the Caribbean: Curse of the Black Pearl,’ 8 p.m. on the Field of Dreams at the Palisades Recreation Center. Free admission. The August 29 movie will be ‘Cars.’ SUNDAY, AUGUST 23

Ann Whitford Paul discusses ‘Writing Picture Books: A Hands-On Guide from Story Creation to Publication,’ 3:30 p.m. at Village Books on Swarthmore. With purchase of a book, Paul will do a five-minute manuscript review for aspiring picture-book authors.   Highlights from the opera ‘Faust’ by Charles Gounod will be performed in concert version by Palisades Symphony, conduced by Joel Lish, 7:30 p.m. at the Palisades Lutheran Church, 15905 Sunset. The concert is free, but seating is limited. Contact: 310-454-8040.

MONDAY, AUGUST 24

Monthly meeting of the Pacific Palisades Civic League board, 7:30 p.m. in Tauxe Hall at the Methodist Church, 801 Via de la Paz. There is only one home on the agenda, under new business: 507 Arbramar (second-story addition). The public is invited.

TUESDAY, AUGUST 25

Story-Craft Time, ‘suggested’ for ages 4 and up, 4 p.m. at the Palisades Branch Library, 861 Alma Real.

WEDNESDAY, AUGUST 26

Sunrise Senior Living hosts a free Alzheimer’s support group on the second Monday and fourth Wednesday of each month, 6:30 p.m. at 15441 Sunset. RSVP: Bruce Edziak at (310) 573-9545.

THURSDAY, AUGUST 27

Greg Treverton discusses and signs ‘Intelligence in an Age of Terror,’ which emphasizes how much the analysis of terror has changed inn the last two decades.

PaliHi Pool Construction Is on Target

The Maggie Gilbert Aquatic Center at Palisades Charter High School ‘is fully excavated and the drain, skimmer and return lines are being installed,’ said general contractor Ben Lunsky on Tuesday.   ’Construction of the two buildings started this week,’ Lunsky continued. ‘Next week we start on the reinforcing steel, and then the concrete shell will follow.’   Lunsky, the CEO of Sarian Builders, said he is doing the pool ‘at no profit,’ and ‘we will be done the end of March 2010, as per schedule.’   PaliHi has raised just over $3 million towards a budgeted $4.3 million.

Council Seeks New Cell Tower Rules

Concerned about the proliferation of cell-tower installations in residential neighborhoods, the Pacific Palisades Community Council unanimously passed a motion last Thursday to ask the city to change its regulations.   ’The city is exercising little, if any control,’ said Council Vice Chair Janet Turner, who drafted the motion with Council members Jack Allen, Chris Spitz, Barbara Kohn, Bill Davis and Peter Fisher.   The Council argues that the zoning code imposes requirements such as public notice and hearings on the placement, design and construction of cellular facilities on private property (as well as a few public properties) through the conditional-use permit process. However, these requirements do not apply to installations of cellular facilities on public right of ways such as residential parkways.   ’The Council objects to the regulatory process involving public right of ways and urges that the same or similar regulations that apply to the installation of cellular facilities on other properties be required for the installation of such facilities in the public right of ways,’ according to the motion.   To install a new pole on the public right of way, cell companies must apply through the Above Ground Facility (AGF) Ordinance, said Jeff La Dou, a management analysis administrator for the L.A. Bureau of Engineering, which oversees the AGF application. In that process, the cell companies must notify nearby residents, who can appeal to the Board of Public Works.   Cell companies can also make arrangements to use an existing utility pole in the public right of ways under the Joint Pole Agreement, a written contract between Southern California municipalities, utilities, cable companies and telecom providers allowing them to share the use of an existing utility pole. In that case, they are exempt from the permitting process and do not need to notify residents.   Sometimes, cell companies will replace a support utility pole with a much taller pole. The new taller pole is defined as existing because an additional pole was not added to the street, La Dou explained.   If cell companies want to install a new pole on private property, they have to apply for a conditional-use permit through the L.A. City Planning Department, La Dou said. Cell companies have to fulfill landscaping and visual requirements. Residents are notified and there is a hearing process.   The Council is asking that the same city agency oversee all cell-tower installations.   The Pacific Palisades Residents Association (PPRA) also passed a motion on July 13 asking that the L.A. Office of the City Attorney be directed to review the regulations pertaining to the installation of all cell towers and ‘that consistent with the city attorney’s recommendations the city enact a comprehensive new ordinance with clear and consistent standards and procedures regulating all wireless telecommunications facilities in the city and providing protection to communities and residential neighborhoods to the fullest extent possible under the law.’   Spitz, who serves on the PPRA board and actively fought a cell-tower installation near her home on Friends Street, said she strongly supports the motion.   ’I believe that Los Angeles is in need of a comprehensive new ordinance with consistent and clear regulation of all cellular facilities in the city and specific protections for residential neighborhoods to the fullest extent provided by law,’ Spitz told the Palisadian-Post. ‘On the other hand, as a member of the Community Council, I also support the Council’s motion, which is complementary to the PPRA motion and attempts to deal with an important piece of the larger puzzle, namely regulation of cellular facilities in the public right of ways.’   The Council and PPRA both asked the city to place a moratorium on cell-tower installations until the issue can be addressed.   City Councilman Bill Rosendahl, representing District 11, first submitted a motion in September 2008 asking the city attorney’s office to review the AGF Ordinance following the Ninth U.S. Circuit Court of Appeals’ decision to uphold San Diego’s limits on placement, size and design of cell towers. The court’s decision gave him hope that the city could exercise greater control over the aesthetics and placement of cell towers.   The motion was deferred to the City Council’s Public Works Committee, which recently asked the city attorney to review all of the city’s cell-tower regulations on both public rights of way as well as private properties, said Norm Kulla, Rosendahl’s northern district director and senior counsel.   ’We need to have a regulatory scheme that is consistent and reasonable,’ Kulla told the Post on Tuesday, adding that the city attorney’s office is meeting with the various city departments to develop a comprehensive plan that gives residential communities more protection.   ’We have lots of good ideas,’ Kulla said, noting the Palisades community has taken the lead on this issue. ‘We just need to pull it together.’

SM Plans Major PCH Bluffs Project

If the Santa Monica bluffs stabilization project begins in October as hoped, the northbound lane of Pacific Coast Highway closest to the bluffs will be closed from 8 a.m. to 3 p.m. Monday through Saturday until April 2010. The project involves drilling and installation of 100 hydraugers (perforated pipes an inch and a half in diameter) into the steep hillside from the California Incline to the northwest boundary of Santa Monica at Adelaide Drive. The goal is to decrease the deterioration of the bluffs caused by localized slope failures and groundwater seepage. The original permit allowed for construction from 9 a.m. to 1 p.m. Monday through Thursday, but according to Mark Cuneo, Santa Monica’s principal civil engineer, contractors weren’t bidding on the project because of the limited times and hours. They told him it would take a minimum of two hours for setup and take down, and require more than two years to finish. At an emergency PCH Task Force meeting on July 30, Cuneo offered several options, including blocking off the far-right northbound lane entirely with K-rails. This would allow crews to work longer hours, but would mean permanently closing one of the three lanes for eight months. When asked about extending hours and adding night work instead of a permanent lane closure, Cuneo said the night alternative was not included in the original environmental impact study and a new one could take about six months to complete. Asked about delaying the project, Cuneo replied that the city of Santa Monica didn’t want to be under construction when the City of Los Angeles starts work on the coastal intercept sewer (along PCH near Chautauqua) in the fall of 2010. He added that because the bluffs project is under Federal funding, there is a time limit for completion. A consensus reached between Santa Monica, Malibu, Pacific Palisades and City of Los Angeles officials and residents was that Cuneo would explore extending construction hours from as early as 5 a.m. to as late as 3 p.m., five or six days a week. He has since filed an environmental report that includes night work, starting next January, if it is approved. With the added night hours, the project might be completed as early as next Memorial Day.   Cuneo said he was hopeful that with increased hours and work days offered, more construction firms would now bid and the project can still begin in October. A week after the emergency meeting, the longer construction hours were announced. ‘This is not as wide of a window as requested, but is what Caltrans considers the widest window based on the traffic volumes present,’ wrote Caltrans senior transportation engineer James Riley in an e-mail to task force members. He noted that Caltrans will not allow construction on the bluffs in June, July or August during the beach season. And May will have limited hours and days for construction, as per the original permit. Caltrans and the City of Santa Monica promise future joint press conferences prior to construction.

Make-A-Wish Raises Funds at Bel-Air Bay Club Event

Actor Ken Davitian (
Actor Ken Davitian (“Borat”) enjoys a Dandy Don’s sundae.
Photo by Alyson Sena

Palisadians were part of the fun when Make-A-Wish Foundation of Greater Los Angeles held its 16th annual food- and wine-tasting event on Sunday, August 9 at the Bel-Air Bay Club above Pacific Coast Highway. Some 650 attendees were treated to generous samples created by California wineries and gourmet restaurants at ‘Uncork A Wish,’ with proceeds helping Make-A-Wish grant the wishes of children with life-threatening medical conditions. Laurie Kaman, a Palisadian and television advertising executive who is on Make-A-Wish’s board of directors, has been participating in the organization’s fundraising for two decades. ‘This is our first year at the Bel-Air Bay Club and the first time we’ve held this event on a Sunday,’ Kaman said. ‘This was an opportunity to change it up in a changing economy.’ Organizers said the event raised close to $200,000. Kaman’s friend and fellow Palisdian Kathy Barnes, founder of the chocolate enterprise Coco Fix, has been taking part in ‘Uncork’ for five years. The pair fondly recalled Yveline, an 8-year-old Haitian girl dying from a brain tumor whom they afforded a week-long trip to Disneyworld with a $5,000 donation. Make-A-Wish raises $3.5 million annually in Southern California and grants more than 300 wishes to kids in Los Angeles County, ranging from trips to visit out-of-state relatives to shopping sprees and Sweet 16 and quincea’era parties. Auction items included artwork from Make-A-Wish children, V.I.P. tickets to ‘Dancing With the Stars’ and ‘So You Think You Can Dance,’ a walk-on role on the Steven Spielberg-produced Showtime program ‘United States of Tara,’ vacation packages to Africa and Aruba, and a one-on-one visit with superstar Laker Kobe Bryant (which went for a seemingly cheap $2,000 to the highest bidder). Strolling around the classy, venerable Bay Club (a Palisades fixture since the late 1920s), one could enjoy an endless selection of gourmet food and fine wine. Yet arguably the most popular restaurateur represented was Pink’s, the venerable West Hollywood stand known for such signature hot dogs as the Guadalajara Dog and the Lord of the Rings. Lo and behold, wearing her signature pink blazer and accessorizing with a pink Nokia, was Gloria Pink, co-owner of the La Brea-and-Melrose landmark. Pink was joined by husband (and Pink’s co-owner) Richard Pink, and Richard’s sister, Beverly Pink Wolfe. ‘We call it ‘chili dogs for charity,” Richard said of Pink’s donation to the event. The Pink family also expressed their excitement about November 7, when comedian Bill Cosby, Mayor Antonio Villaraigosa, and KCET personality Huell Howser will celebrate Pink’s 70th anniversary. ‘He calls it the ‘Howser Bowser,” Gloria Pink said of the latter’s nickname for the Huell Dog, a tortilla-wrapped double dog at Pink’s. Guest Ken Davitian, the heavy-set character actor best known for his roles in the hit movies ‘Borat’ (including the infamous nude wrestling scene) and ‘Get Smart,’ was in good spirits. ‘I have two children,’ Davitian told the Palisadian-Post, ‘one of whom was diagnosed at birth with a disease but is now terrific. So I have a soft space in my heart for kids.’ The Armenian-American actor added that he is also involved in St. Jude Hospital and like-minded Armenian organizations. Patricia Rubio, a Palisadian by way of Chicago who had bid on several items, said she exercised all morning before attending ‘Uncork.’ ‘I’ve been eating my way through this event,’ she said, laughing. Rubio told the Post that her support was personal, as the Foundation had granted her niece, Alexandria, a Disneyworld trip. ‘She was a year-and-a-half when they found a brain tumor,’ Rubio said. ‘She was in and out of chemotherapy until she was three.’ But that was a decade ago. Today, Alexandra is 14, leading a normal, healthy, cancer-free life. ‘When everything is going wrong and things appear dark,’ Rubio said, ‘Make-A-Wish gives them a little joy and hope.’

Rosie & Nails and Sabrina’s Open New Salons on Sunset

Construction on the interior of Rosie & Nails 2 took five months, resulting in an airy and light interior.
Construction on the interior of Rosie & Nails 2 took five months, resulting in an airy and light interior.
Photo by Rich Schmitt, Staff Photographer

While most retail store owners in Pacific Palisades wait nervously for an economic recovery to take hold, two nail salons have expanded into new locations on Sunset Boulevard: Rosie & Nails 2 and the Bellagio Nail Salon. Rosie & Nails owner Martine Vo, who has had a successful business at 829 Via de la Paz since 1985, opened a second salon on August 1, replacing the former Emerson-LeMay Cleaners at 15333 Sunset (between Via de la Paz and Swarthmore Avenue). The interior of the 1,200-sq.-ft. store has been totally revamped with a white porcelain tile floor, new lighting, high-backed salon chairs (that massage your back and derriere) and amber-colored glass bowls for pedicures. The new space has 12 chairs for nail customers and a separate room for waxes and massage (a one-hour, full-body rub is $60). ‘The ocean breezes come in the afternoon,’ said Vo, who commutes with her staff from Orange County. ‘It makes it fresh in here.’ During the grand opening, Vo is encouraging her loyal clientele to try the new location on Sunset and enjoy specials that include manicures for $12, pedicures for $17, a mani-pedi for $28, a new set for $31 and a fill for $24. ‘They’re delightful,’ said Patrick Maxwell, co-owner of Wilshire Fireplace Store, which is located next door. ‘It’s been an easy transition even during construction.’ His partner John White agreed and added, ‘We’ve been supportive of each other, they’re wonderful neighbors.’ Longtime Rosie customer Debbie Streiber said she likes the new location, which includes free customer parking without the threat of a ticket. ‘It’s a pleasure to be here,’ she said. Vo said she plans to keep her original, 700-sq.-ft. store open and will continue to offer customers 20 percent off on services between 9 a.m. and 3 p.m. ‘Our clients are happy with the offer,’ Vo said. ‘Everyone is trying to save a little bit here and a little bit there.’ Vo will throw a grand opening party for her new location later this fall, after many of her regular clients return from vacation. She is excited about having additional space for waxing services, including eyebrows, legs, bikini, arms and men’s backs. The price is determined by the service. Meanwhile, the owners of a rival nail salon, Sabrina, located next to Palisades Garden Caf’ on La Cruz, have also opened a second salon’Bellagio Nails and Spa’at 15228 Sunset, next to Wachovia Bank. The interior of the new salon has been painted with light hues of blue and green and the back wall is covered with tiny light-green tiles, giving it a shimmering appearance. In a change from Rosie’s and Lemon Nails (a third new salon which opened on Antioch on Valentine’s Day), the 11 Bellagio spa chairs are staggered, rather than in straight line. The prices are the same as at Sabrina Nails: manicure $14, pedicure $22 and mani-pedi $32. With so many salons in and around the Village, will there continue to be enough business for all of them to thrive?   Vo is betting yes because ‘women take care of themselves, no matter what is going on,’ she said. ‘They need time to pamper themselves so they can go home and take care of their families.’ An associate commented, ‘One woman said that when she is here, it’s like she is princess.’   Vo added, ‘We’re reasonably priced and women can come here and relax.’   Rosie’s salons are open seven days a week from 9 a.m. to 6 p.m. Telephone: Rosie 2 (310) 573-2112 and Bellagio (310) 454-4481.

Junior Guards Splash Florida

Will Rogers' Ben Lewenstein drags his board up the beach on his way to winning the Paddleboard Race at the National Lifeguard Championships.
Will Rogers’ Ben Lewenstein drags his board up the beach on his way to winning the Paddleboard Race at the National Lifeguard Championships.

When the best of the west traveled to Fort Lauderdale, Florida, for the three-day National Lifeguard Championships last week, nine of the 12 L.A. County junior guards who made the trip were from Will Rogers State Beach–a testament to their dedication and quality of Palisades–program. In addition to learning water safety, junior guards have the chance to compete locally, regionally, and nationally according to their age group in both land and water events as individuals and teams. The AA division (ages 16-17) was dominated by 2008 Southwest Region Junior Guard of the Year Ben Lewenstein, a senior at New Roads School in Santa Monica, two-year cadet and seven-year veteran of the Junior Lifeguards program. Lewenstein won the Iron Guard (an individual event consisting of a Run-Swim-Run-Paddle-Run) for the second time and added victories in the Paddleboard Race and the Rescue Race (a simulated rescue event requiring a “victim” and a “rescuer” in which victims swim out to a flag and rescuers swim out to the victim and bring them to shore with fins and lifesaving can). He also took second place in the Swim Relay (with Will Rogers teammates Isabel Casso, Lila Lewenstein, Olivia Kirkpatrick and Tracy Vallasso, an AA cadet from Torrance) and third in the Swim Race and Run-Swim-Run competitions. Casso, an 11th-grader at Marlborough, was first in the AA division?s Rescue Race (she was the “victim” and Ben Lewenstein was the “rescuer”) and Run-Swim-Run, second in the Swim Relay and third in both the Iron Guard and Swim Race. In the A division (ages 14-15), Lila Lewenstein was second in the Swim Relay, seventh in the Iron Guard and Rescue Race (she was the “victim” and Kirkpatrick was the “rescuer”), eighth in the Swim Race and 10th in the Paddleboard Race. Now in her sixth year in the program, she is an incoming freshman at Palisades High. A former Palisadian who now lives in Texas, Kirkpatrick returns to Will Rogers every summer to train in the Will Rogers program. The high school sophomore was second in the Swim Relay and Swim Race, fourth in Iron Guard, fifth in Run-Swim-Run and seventh in the Rescue Race. In the B division (ages 12-13), Tristan Marsh stole the show for Will Rogers. The 13-year-old Paul Revere student was first in the Iron Guard, the Paddleboard Race, the Run-Swim-Run and the Rescue Relay (“saving” fellow B guard Meriel Mitsakos of Venice Beach). Marsh also captured second place in the Swim Race. Marsh and Mitsakos both swim at the club level for Team Santa Monica. Tiana Marsh, a B guard from Will Rogers who will be a seventh-grader at Revere this fall, was injured and only able to compete in the Swim Relay, which took sixth place. Traveling with the juniors was AA/A instructor and Will Rogers competitor Eldin Onsgard, who generously gave his time to coach and encourage his young trainees. The L.A. County team also consisted of two C guards (ages 9-11) from other Southland beaches. Approximately 1,500 professional lifeguards and junior lifeguards competed, representing nine regions: New York, New Jersey, Illinois, Florida, Hawaii, Delaware, Massachusetts, North/South Carolina and California, which had three counties represented.

Bentson Pedals to Medals

Local cyclist Sheridan Bentson coasts to the gold medal in the 5K Time Trial at the Senior National Games in Palo Alto.
Local cyclist Sheridan Bentson coasts to the gold medal in the 5K Time Trial at the Senior National Games in Palo Alto.

Over 10,000 athletes competed at the Summer National Senior Games August 1-15 in Palo Alto and among them were Pacific Palisades cyclists John and Sheridan Bentson. Both qualified at the California Senior Games last June in the first races ever for both of them. John competed in the 70-74 age group of the 20K Road Race and 40K Road Race while his wife competed in the 65-69 category in both of those races (placing fifth in both) as well as the 5K Time Trial (in which she won the gold medal) and the 10K Time Trial (in which won the silver medal). Sheridan worked with a coach and had to follow a specific training plan that included biking exercises, gym workouts, nutrition, and deep rest periods. Both John and Sheridan belong to Velo Club La Grange, a cycling club which sent 12 riders to the Senior Nationals. Sheridan’s first race was on a Thursday and she blazed to the finish of the 20K in 40 minutes and 38 seconds. The 40K was the following afternoon. At an average speed of 22.6 miles per hour, Sheridan took first place in the Monday morning 5K Time Trial with a time of 8:13, a full 12 seconds faster than runner-up Beatrice Burns of Hamden, Connecticut. She then averaged 21 miles per hour in capturing the silver in the 10K in 17:45 later that afternoon. The races were held on out-and-back courses along Canada Road, with riders starting at 30-second intervals. “Time Trials are called the ‘Race of Truth’ because it’s just a rider against the clock, without any strategies or help from teammates,” said Sheridan, who turned 66 on August 12. “Being part of a whole La Grange Grand Masters Team made it an especially exciting and rewarding set of races. The 5K is really short and intense, and the whole race flew by smoothly. It felt good. In fact, I went faster than I have gone anywhere ever.” Meanwhile, Sheridan’s husband John, 72, completed the 20K in 43:11 and raced the 40K in one hour, 32 minutes and 49 seconds, good enough for 17th place.

‘The Diesel’ Is Going Green

Former Lakers Center Shaquille O’Neal Visits Palisades to Endorse MicroFueler

Basketball giant Shaquille O’Neal was the “center” of attention for last Thursday’s MicroFueler demo at the home of GreenHouse CEO Chris Ursitti.
Photo by Rich Schmitt, Staff Photographer

Throughout his storied pro basketball career, Shaquille O’Neal has referred to himself by so many nicknames he can hardly keep track of them all. Some of his favorites are “Superman,” “The Diesel,” “Shaq Fu,” “The Big Elvis” and “The Big Aristotle.” Now he’s adding one more to the list. “The Big Ethanol,” he joked after witnessing the new MicroFueler in action last Thursday in Pacific Palisades. “I heard about this through a friend of a friend and the more I found out about it, the more I knew I wanted to get involved and learn how it works. I asked ‘If we can take waste and do something good with it–show me!’ And they did.” Yes, O’Neal has officially gone green as one of the first investors in the revolutionary in-home micro-refinery system that turns organic waste into a high-performance ethanol fuel for cars. O’Neal was unable to attend the initial public introduction July 30 but wanted to appear in person for the “encore” at Chris Ursitti’s house in the Alphabet streets. Ursitti is the CEO of GreenHouse, the San Diego-based energy company serving as exclusive distributor of the MicroFueler in California and Arizona. GreenHouse plans to begin commercial distribution in late October. “This isn’t about me, it’s about this baby right here,” O’Neal said, playfully tapping the refrigerator-sized MicroFueler unit as he pumped ethanol into a truck parked in the driveway. “Now I’m part of yet another winning team. I’m getting one of these installed at my house, too.” A model for sustainable energy, the MicroFueler produces 100 percent ethanol using carbohydrate waste products from plentiful sources like spent beer yeast, algae and cellulose–and for about two-thirds the cost of gasoline. Using patented semiconductor technology, it produces the fuel from a liquid feedstock and pumps it into your car right at your residence. GreenHouse delivers the raw materials and maintains your home-based unit as part of its service package. “We’re delighted to have Shaq on board,” Ursitti said. “He cares about our environment and our future. Sure, he’s got all the money he could ever want, but he’s taking the lead to ensure that his children–all of our children–will live safer, cleaner lives and be more environmentally responsible.” A 15-time All-Star, four-time NBA champion and three-time NBA Finals MVP, the 7-1, 325-pound center currently resides in Florida but was in Los Angeles to shoot an episode of his reality TV series called “Shaq Vs.,” which premieres next Tuesday on ABC. Shaq will compete against other star athletes in their sports–like Olympic gold medal swimmer Michael Phelps, grand slam tennis champion Serena Williams, boxing legend Oscar De La Hoya, baseball slugger Albert Pujols and Super Bowl-winning quarterback Ben Roethlisberger. “I think it’s a show America will want to watch,” he said. “I’m up for the challenge, I want to win, and it’s getting me in shape for the season, too.” Proving that the kid in him has never really left his giant body, the self-proclaimed MDE (“Most Dominant Ever”) flagged down an ice cream truck smack dab in the middle of an interview and bought ice cream sandwiches for Ursitti’s daughters, Amanda (10) and Layla (7). “I saw this huge guy waving and I couldn’t believe it was him,” said Jamal Bell, the 29-year-old ice cream vendor who admitted he is a longtime fan of both O’Neal and the Lakers. “He paid for it all and gave me a tip–a huge tip!” So what did Shaq order for himself? “He got the Big Dipper,” Bell said, laughing. “It’s the biggest one!” O’Neal, 37, was traded from Phoenix to Cleveland in June and is looking forward to playing alongside reigning league MVP LeBron James. “I can’t wait,” he said. “Look how many games they won last year without me, what 63? (Actually, Cleveland won a league-best 66 games). I should be able to get them another five at least.” When asked which team he considered the favorite to win the title next season, however, “Shaq Daddy” didn’t mince words. “The Lakers, no doubt,” he said, speaking candidly. “Re-signing Lamar [Odom] was huge and they brought in [Ron] Artest. They’re the champs until they get beat, but I really think we [Cleveland] can give them a run for their money.” Appearing as relaxed and fun-loving as ever, O’Neal cracked jokes to reporters and insisted he harbors no resentment toward the Lakers–the team he powered to three consecutive NBA championships from 2000-02. O’Neal was traded to Miami after the Lakers lost to Detroit in the 2004 Finals and, two years later, helped the Heat win their first title in franchise history. “Yeah, I’m happy for Kobe [Bryant], I’m happy for [Coach] Phil Jackson,” O’Neal said, grinning from ear to ear. “And I’m happy for L.A.–one of my favorite cities in the world.” Enjoying his last few weeks of vacation before reporting to Cavaliers’ training camp September 15, O’Neal is one happy dude. Happy with his new team, his new show and his new nickname. To learn more about the MicroFueler, read the “Fueling for the Future” story in this week’s Real Estate section.