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No Wait Online for Fancast’s Gilford

Karin Gilford at her Santa Monica offices.
Karin Gilford at her Santa Monica offices.
Photo by Rich Schmitt, Staff Photographer

Like Activision’s Laird Malamed, Karin Gilford is a senior vice president for an entertainment company. In her case, it’s the Web site Fancast, an Internet destination created by Comcast. Comcast comprises three divisions: the cable/hi-speed data/phone-packaging entity; programming, which owns such channels as E!, G4, Style and Golf; and interactive media, which purchased Fandango (whose CEO, Chuck Davis, is also a Palisadian). On the day Gilford met with the Palisadian-Post, the executive is eagerly awaiting the season debut of the critically acclaimed Fox TV program ‘Glee,’ which Fancast will stream. ‘Comcast is the largest purchaser of entertainment content in the nation, probably the world,’ says Gilford, who gained her expertise and experience working for Yahoo Entertainment, where she created the OMG site. She notes ‘the major shift that happened in the TV industry,’ alluding to a change of habits among viewers, who now catch up with many of their favorite shows on their own time schedule either online or via a DVR. Fancast’s goal, says Gilford, is to become the dominant entertainment portal where people can catch up with such programming within hours after it airs. The idea is to not only prevent what happened with the music industry”the equivalent being YouTube users posting TV shows for free”but to counteract and capitalize on it by providing said shows and maximizing advertising possibilities. ‘The networks said, ‘Hey, we better throw our reins on this or the users will go to YouTube to watch this,” she says. Of course, online advertising rates do not even approach TV ad rates, and therein lies a major problem. However, the way Gilford sees it, the bread-and-butter Comcast package, with its subscription base, is the ‘mothership’ revenue-maker, which Fancast complements. ‘When I started at Fancast last year, we had 1 million unique users,’ Gilford says. ‘As of July 2009, we had 7 million. So that’s tremendous growth.’ ‘The Office’ and newbies ‘Modern Family’ and ‘FlashForward’ will follow ‘Glee’ onto Fancast.com. Full-length episodes of such shows stay up for a month. ‘Our site might feature a showrunner or a cast member on our live chats,’ Gilford says. ‘We’re getting fans one step closer to the talent on their favorite shows.’ What Fancast also offers is access, and that’s attractive to the networks’ marketing department, as is the synergy between Fancast and its parent company’s video-on-demand platform, which reaches 25 million subscribers. ‘Our multimedia assets can get a lot of reach over time,’ Gilford says. ‘And we skew higher with females. Our research shows that our audience is affluent and tech-savvy. We get a high amount of people who watch TV with their laptops.’ She says that traditional television outlets will never completely go away for a simple reason: ‘It’s a $35-billion business. Online advertising is never going to drive enough revenue. It’s a fraction of TV advertising. So inherently, there has to be some kind of payment model [such as a cable package bill] driving the industry. ‘To have an online site, your primary business is the mothership, so that better do well. And Comcast is,’ Gilford continues. ‘The Internet can’t handle sports streaming, the Super Bowl. People will never cut the cord [on traditional broadcast media].’ As a result of streaming episodes onto sites such as Hulu and the networks’ respective Internet portals, new patterns are emerging in viewers’ habits. Gilford uses ‘Lost’ as an example, a show that dipped in its third season, only to skyrocket in season four. ‘In the days of, say, ‘Twin Peaks,” she notes, ‘if you missed episodes, you were probably not inclined to stick with the show’s evolving story arc. But with old episodes archived online following their broadcast, it’s easier than ever for viewers to follow their favorite show on their own time.’ Gilford hails from Homer Township, Illinois, a Chicago suburb. At 19, she moved to California to attend Cal State Northridge. The reason she moved to L.A.? ‘I hated the winter. Living in Sherman Oaks [in January 1994] was the only time I thought I was going to die,’ she says of experiencing the Northridge earthquake. ‘My building was red-tagged.’ While attending USC Business School, Gilford interned at Paramount Studios and worked as a production assistant for Cineville, an independent film company best known for the well-received Hollywood-insider comeuppance tale, ‘Swimming with Sharks.’ But upon graduation, she took her MBA and joined Launch.com, a Santa Monica-based music Web site. ‘I never aspired to be an actress or a writer,’ Gilford says. ‘But I wanted to be a business person in a fun atmosphere. It was 2000, the Internet was red-hot. Everyone at Launch was under 35, wearing jeans, playing music, but really passionate and hard-working. It was a once-in-a-lifetime experience. ‘I became the first pregnant woman ever at Launch,’ adds Gilford, who was carrying her first child, Carson. Then the Internet bubble burst in 2001. Of the 360 people in-house, 60 people, including Gilford, survived Launch’s layoffs. In October 2001, Yahoo acquired Launch.com and Gilford was promoted. She ran business development for the Yahoo-held site, which was replaced with Yahoo Music by the time iTunes began taking off. Gilford had Sophie (today almost 5), her second child with husband Darren Gilford, a movie production designer who worked on Mike Judge’s ‘Idiocracy’ and the upcoming ‘Tron Legacy.’ ‘After two kids,’ she says, ‘I didn’t listen to music as much as I used to. I couldn’t go to shows. Instead, I was watching more TV and movies. Lloyd Braun of Yahoo Media Group brought me in to run Yahoo TV/Yahoo Movies.’ By the summer of 2006, celebrity gossip sites such as TMZ and Perez Hilton had become a rising trend. Gilford and her team developed OMG, which launched in June 2007, synergistically working with Yahoo News to cross-pollinate links and ads. Gilford’s goal was to merge an attractive home page with photos and readers’ comments. ‘The site took off like crazy. I like being where the action is,’ says Gilford, who joined Fancast in 2008. ‘I lived throughout the whole digital revolution.’ Now, she’s passionate about online TV. Like Malamed, Gilford lives within walking distance of the village. The Gilfords moved to Pacific Palisades in 2005 ‘because of the community atmosphere,’ she says. ‘It’s really about the people who live here.’ Such as her network of parent friends who mind each other’s kids. Gilford finds herself hitting the beach these days. ‘I’m a huge snowboarder but I’m learning to surf,’ she says. ‘I’ve always worked in Santa Monica. I’m really lucky. I’ve moved through three major entertainment categories, found balance with my home life and maintained a great work life.’

Meet Activision’s Guitar Hero

Video game executive Laird Malamed does a “Guitar” solo at Activision’s Santa Monica offices.
Photo by Rich Schmitt, Staff Photographer

When we last met Laird Malamed, Activision’s senior vice president of production in charge of the blockbuster video game franchise ‘Guitar Hero,’ he was standing in line to meet ‘Star Trek’ movie-maker Nicholas Meyer (‘Filmmaker Meyer Signs Memoir,’ September 3). One week later, Malamed nurses a tea on the patio of a village coffeehouse, a short walk from his Pacific Palisades home, as he discusses his journey from growing up in Beverlywood to studying aerospace at MIT to working for George Lucas to his present role as ‘Guitar Hero’ guru. Activision launched its fifth ‘Guitar Hero’ game on September 1. Malamed’s father, Kenneth, a business entrepreneur, and his mother, Sandra, author of ‘The Jews in Early America: A Chronicle of Good Taste and Good Deeds,’ allowed Laird, at age 12, to get an Apple computer (a hot new product in 1980), on the condition he learned a computer program. Malamed got his Apple. ”Wrath of Khan’ is at the beginning of a chain of events that affected my life and led me to an entertainment career,’ Malamed tells the Palisadian-Post. Malamed majored in aerospace engineering at MIT but was turned off to the subject after a professor used the Challenger disaster as the basis of a problem set following the death of the space shuttle’s astronauts, which Malamed found callous and upsetting. ‘This isn’t for me,’ he recalls thinking. After graduating from MIT, he attended USC Film School and, two units shy of graduating, he received a call from George Lucas. The ‘Star Wars’ director was looking for a student who had computer experience and a passion for sound. Professor Thom Holman, creator of Lucas’ THX soundsystem, recommended Malamed, who moved to the Bay Area to work on Lucas’ TV program, ‘The Young Indiana Jones Chronicles,’ as a sound editor. Living in Lakespur, he met his wife, Rebecca, a physician, and Justin, today his stepson and a biophysics student at Johns Hopkins University. After ‘Indiana,’ Malamed worked as a sound editor on such programs as ‘Walker, Texas Ranger’ and ‘Mad About You.’ But it was ‘Party of Five’ which pushed him over the edge in October 1994. He was working on an episode that involved a traffic scene. He recalls asking his supervisor if the scene before had rain or not, as that would affect whether to dub in a wet- or dry-surface walking sound. His supervisor instructed him to ‘put in both and we’ll figure it out in the mixing stage.’ Malamed realized his work was ‘a little too paint-by-numbers for me.’ ??Malamed commends Rebecca. ‘She was brave enough to let me follow my passion,’ he says of the decision to move to Los Angeles and work for Sony (and take a pay cut in the process). While at Sony, Malamed applied to Activision. It took 11 months for them to respond with an offer: ‘Muppets Treasure Island’ or ‘Zork Nemesis’? Two weeks later, Malamed was working on ‘Zork Nemesis,’ an update of a favorite text-based video game from childhood. T hree years ago, Malamed moved from supervising all of Activision’s product to concentrating on the ever-expanding GH franchise, which, since debuting in 2005, has sold more than 35 million units and is played in about 16 million homes. Malamed puts in long hours at work, but he shrugs it off because he loves what he does. ‘What keeps me at Activision is the people,’ he says. ‘They’re passionate, intelligent, funny, like-minded individuals.’ The history of ‘Guitar Hero’ is an interesting one. A small California-based company called RedOctane, which ran a video game-rental business, heard complaints from renters of the Japanese interactive game ‘Dance Dance Revolution’ because the accompanying floor mat to play the game was not provided. RedOctane’s founders, brothers Kai and Charles Huang, realized that their Taiwanese parents had access to a factory in China to manufacture the sensor-activated foot mats and began producing them with the blessing of ‘Dance”s parent company. After success on this front, RedOctane banded with developer Harmonix. The result was ‘Guitar Hero,’ which sold out so quickly in 2005, that RedOctane could not keep up with demand. By the time ‘Guitar Hero 2’ hit in 2006, Activision had acquired RedOctane. ‘Guitar Hero III: Legends of Rock’ became the first of the series to be developed from beginning to end under Activision’s auspices (with Neversoft, which produced the Tony Hawk games). As a result of Activision’s major push, GH3 sold the best, clearing 11 million units and becoming the first console game to reach $1 billion in sales. Whereas the pop tunes on the previous two were re-recorded by other artists, GH3 included downloadable master recordings of the actual song versions. ‘Guitar Hero World Tour’ (GH4) continued to improve on the game, allowing for content packs that let gamers play alongside such groups as Aerosmith and Metallica. With GH5, the franchise takes a major leap with the ‘jump in, jump out’ technology, which allows gamers to bypass the usual menu steps and provides for multiple instrumentals and vocals. One does not have to know how to play an instrument to excel at GH, Malamed says: ‘If you can keep a rhythm, you’re playing the game correctly.’ ??Call Pacific Palisades ‘user-friendly’ when it comes to the video-game industry because numerous Activision employees live in the community. The Palisades was always in the Malameds’ thoughts, even as they lived in Cheviot Hills during the Sony days and in England, where Laird spent a year overseeing European production. But with real estate, timing is everything. ‘We didn’t have the vision or the financial wherewithal to be in the Palisades,’ he says. But upon returning from England in 2004, a determined Rebecca found their home. ‘We love being within walking distance of the village,’ he says. ‘You can walk to the restaurants. [In the Palisades], you leave the city behind, as if you’re in a haven.’ Malamed enjoys such town traditions as the Fourth of July Parade and the Palisades-Will Rogers Run. ‘This year, I got a picture with Rudy [Daniel Ruettiger]! I somehow got a lot more of Miss America, as my wife pointed out,’ he jokes. An avid runner, Malamed, who had competed on four continents, has done the Palisades 5K three years and counting. ‘Any race just a half-mile from my home, I have an obligation to run it.’ Malamed feels good on this sunny Thursday morning, but it’s not from running. The latest ‘Guitar Hero’ is selling well and garnering good reviews. It appears as if GH5 is holding up against rival brand ‘Rock Band,’ which last week received mega-attention for its new Beatles edition. As sales in the video game industry are tallied up monthly, the victor in the GH5 vs. ‘The Beatles: Rock Band’ war will not be evident until October [editor’s note: ‘Beatles: Rock Band’ sold 595,000 units in its first month while ‘Guitar Hero 5’ sold 499,000], but Malamed is confident that GH5 has more to offer, with its 83 artists and 85 songs and compatibility with previous GH editions. After tea, the conversation returns to exercise as Malamed walks a reporter to his office and continues home, where he will prepare for another day at the office, which, of course, is not just another day in the office for this video game-industry executive.

Thursday, September 24 – Thursday, October 1

THURSDAY, SEPTEMBER 24

Monthly Pacific Palisades Chamber of Commerce mixer, hosted from 5:30 to 7:30 p.m. by CalNational Bank, corner of Sunset and Swarthmore. Pacific Palisades Community Council meeting, 7 p.m. in the Palisades Branch Library community room. The public is invited. Longtime Pacific Palisades resident Blanche Rosloff reads and signs her book of poetry, ‘We Bloom,’ 7:30 p.m. at Village Books on Swarthmore.

FRIDAY, SEPTEMBER 25

Palisadian Denise Doyen reads and signs her children’s book, ‘Once Upon a Twice,’ 7:30 p.m. at Village Books on Swarthmore. In the tradition of Lewis Carroll’s ‘Jabberwocky,’ this beautiful picture book (by award-winning illustrator Barry Moser) presents a harrowing night in a swamp for Jam, a ‘mouseraskal.’ Doyen’s agile rhythms and nifty near-nonsense language heighten the sense of being adrift in a threatening world. Theatre Palisades presents Larry Shue’s ‘The Nerd,’ 8 p.m. at Pierson Playhouse, 941 Temescal Canyon Rd. The character-driven farce centers on a dinner party interrupted and brought down by the titular houseguest from hell. Performances continue Fridays and Saturdays at 8 p.m., Sundays at 2 p.m. through October 11.

SATURDAY, SEPTEMBER 26

  Palisades High School 1974-77 Class Reunion, 11 a.m. to 5 p.m. at the Palisades Recreation Center. Attendees are asked to bring their own food and beverages (alcohol is not permitted).   State Senator Fran Pavley and Assemblywoman Julia Brownley will be guest speakers at the Pacific Palisades Democratic Club meeting, 1 p.m. at the Woman’s Club, 901 Haverford. Also, Emmy Award-winning producer Don Schroder, Ph.D., will screen his film on the California OneCare Campaign, aimed at implementing a comprehensive new healthcare system in California. The Formalist Quartet debuts a three-concert series, 8 p.m. at the Villa Aurora, 520 Paseo Miramar. For tickets ($20; $15 for students), call (310) 573-3603. Shuttle service begins at 7 p.m. from street parking on Los Liones Drive. This inaugural concert features music by Villa Aurora fellows and California contemporaries.

SUNDAY, SEPTEMBER 27

Weekly Sunday hikes in local parkland resume today, led by State Park volunteers and organized by the Temescal Canyon Association. Meet at 9 a.m. in the Temescal Gateway parking lot, corner of Sunset and Temescal Canyon Road, for carpooling to Busch Drive in Malibu and an 8-mile roundtrip hike up Zuma Canyon. Contact: (310) 459-5931 or visit temcanyon.org.

MONDAY, SEPTEMBER 28

Monthly meeting of the Pacific Palisades Civic League board, 7:30 in Tauxe Hall at the Methodist Church, 801 Via de la Paz. The public is invited.

TUESDAY, SEPTEMBER 29

‘Storytime for children ages 3 and up, 4 p.m. in the Palisades Branch Library community room, 861 Alma Real. THURSDAY, OCTOBER 1

Community briefing on the Temescal Canyon Park Stormwater BMP Project, 6 to 8 p.m. in the Palisades Branch Library community room. Conscious Parenting expert Teri Johnston and a colleague present ‘Little Soul Productions: Self Esteem,’ a parent/child DVD with a hearty story, music and animation, 7:30 p.m. at Village Books on Swarthmore.

Meeting Will Update City’s Temescal Stormwater Project

The L.A. Department of Public Works will hold a community meeting to update the Temescal Canyon Stormwater Project on Thursday, October 1 from 6 to 8 p.m. in the Palisades Branch Library community room, 861 Alma Real. The proposed $15.9-million system (funded through Prop O) will be located along Temescal Canyon Road (from south of Bowdoin Street to PCH) and capture rainstorm runoff from October through April. Construction will take about a year and yield three separate underground structures. During a storm, water will first drain into a diversion tank, then into a hydro-separator (which separates pollutants such as trash or oil from the rainwater). The debris would remain in the hydro-separator after the water flows into a 1.25-million-gallon holding tank under the playground picnic area, before traveling to the Hyperion Treatment Center. According to Department of Transportation engineer Mohammad H. Blorfroshan, the project will require road closures, including K-rails and restripping. Work is proposed for Monday through Friday from 9 a.m. to 3:30 p.m. This project qualifies for a CEQA (California Environmental Quality Act) exemption, which meant that an EIR (Environmental Impact Report) was not required. Because of community outcry, an Initial Study was done and that report is available for review at www.eng.lacity.org/techdocs/emg/Environmental_Review_Doc-uments.htm. A copy is available at the Palisades library, or a copy can be requested by calling Maria Martin at (213) 485-5753. According to Michelle Vargas, a Department of Public Works spokeswoman, ‘With the Initial Study, the City looked into the project further to determine if it may have any significant effect on the environment. The City determined that there are no significant impacts and proposes to adopt a Mitigated Negative Declaration (MND).’ The City’s recommendation to adopt an MND, and all submitted public comments, will be reviewed by the Board of Public Works and the City Council.

En Route Travel Celebrates 25 Years in a Tough Field

Shane Paquette and his mother, Carol, of En Route Travel.
Shane Paquette and his mother, Carol, of En Route Travel.
Photo by Rich Schmitt, Staff Photographer

In an August 4 business piece, the New York Times cited a report by Forrester Research which claimed that a number of travel-minded customers, frustrated by complex Web sites, have abandoned online booking and re-embraced the services offered by travel agencies.   Shane Paquette, manager of En Route Travel in Pacific Palisades since 1998, verified this trend on Tuesday.   ’People are being bombarded with different rates and specials and trying to sift through everything to find the best deal,’ Paquette said. ‘But it’s not just about getting the best deal. There’s also the experiential value you need when planning a trip. I like to consider us more as professional advisors. We go out, we experience these places. We’re offering services and knowledge and a skill set that the average person does not have.’   In October 2002, the Palisadian-Post profiled En Route Travel at a time when many Americans were still reluctant to travel following the tragic events of September 11, 2001. Paquette and En Route employee Gloria Welles (whose expertise includes hiking and walking vacations) were listed among the country’s 70 top ‘super agents’ in Travel and Leisure magazine, and Paquette was honored in Cond’ Nast Traveler. He also talked enthusiastically about dating a Brazilian law student, whom he would visit in South America, and skiing the slopes of Europe and New Zealand.   In the intervening years, the travel business has been down and up and, at present, down again.   ’It’s definitely a weak time,’ Paquette said, ‘but if you have the money and you feel comfortable, right now is the time because there are so many deals for luxury trips. You can pay 30 or 40 percent less this year for the exact same year a year ago.’   The economic meltdown may also prove more damaging to the industry than 9/11. ‘This is probably worse because that was a psychological blow,’   Paquette explained. ‘We had to give people the confidence to get on a plane again. This is more lasting. It’s more like, Wow! Maybe we should rethink our lifestyle.’   Paquette noted that 2004 through 2008 was a robust time for business. ‘Up until August of last year,’ he said, ‘every year was better than the one before it. For the past six months, it’s been very lean, just like in every industry at the moment.   ’Our business has been affected, but the number of passengers and departures hasn’t been affected much. We just haven’t had the growth that we’ve seen.’ Originally from Montreal, Shane’s mother, Carol Paquette, moved to Pacific Palisades in 1976 and founded En Route in 1984. She still works at her agency, which was located on Via de la Paz for 17 years before moving to its current Sunset address (between Swarthmore and Monument).   Shane graduated from Santa Clara University with a marketing degree in 1995, then spent three years post-college traveling the world.   Carol told the Post, ‘When I opened the agency, he was 12 and going to Corpus Christi. We lived in the Highlands and I opened the agency on Via so he could come over after school. I guess he was exposed to travel all his life. However, I wasn’t expecting him to join the travel business.’   When he returned from his post-college travels, Carol asked her son to help her create a promotional ad, as part of En Route’s affiliation with Virtuoso (a consortium of top U.S. travel agencies). ‘It was supposed to take a month but he never left,’ Carol said. ‘He loves it. And I’m thrilled because he’s young and he’s so much better with the technology than I am. He has also brought in a lot of good people to work for us.’   En Route’s well-traveled team includes Welles, Arlene Fink (a Palisadian who has been at the agency for 18 years) locals Christy Greer and Candy Overland, Amber Ringler, Anna April-Ross, Caitlin Dobson and Terry Bahri. Shane’s sister, Laurie Paquette, works from her South Bay home and specializes in group cruises.   So as we exit summer, where did Palisadians travel?   ’Everywhere,’ Shane Paquette said. ‘Europe, Laos, Tahiti has been popular, so has cruising the Mediterranean, the Balkans, Australia, New Zealand. Vietnam and Cambodia have become popular. Hawaii is always a favorite.’ This fall, he said, ‘We’ve been booking a lot of Santa Barbara, Laguna Beach, San Diego, San Francisco, Napa Valley.’ Family celebrations and multi-generational travel are increasingly popular, said Paquette, noting that ‘cruises are very popular, especially given the dollar’s woes.’ He recently returned from a junket to visit the Ranch at Rock Creek, a Montana destination opening this winter. ‘I also found a phenomenal ski resort called Kicking Horse in British Columbia.’ And speaking of family, whatever became of Paquette’s Brazilian girlfriend? Well, Bianca and Shane, married since 2004, have two boys, Cody, 3, and Nico, 3 months, and reside in Malibu. ‘My wife and I were in Australia in 2005, South Africa last October,’ said Paquette, who, despite settling down, still has places to see. ‘I would like to go to India and Bhutan.’ En Route Travel, 15221 Sunset Blvd. Contact: (310) 459-9955; info@enroutetravel.com.

Patrick’s Roadhouse on PCH Is GHOULA’s Latest Haunt

Richard Carradine and Lisa Strouss, founders of GHOULA (Ghost Hunters of Urban Los Angeles), at the site of their September 13 gathering.
Richard Carradine and Lisa Strouss, founders of GHOULA (Ghost Hunters of Urban Los Angeles), at the site of their September 13 gathering.
Photo by Rich Schmitt, Staff Photographer

Something strange went on at Patrick’s Roadhouse on September 13. From 6 to about 10 p.m., owner Silvio Moreira, and restaurant manager Cherry Gustafson were seen hard at work servicing a houseful of diners. But normally, the Santa Monica Canyon restaurant is not opened for dinner. So what gives? These diners were not your usual lunch bunch. Some 40 members of GHOULA (that’s Ghost Hunters of Urban Los Angeles), a group that’s been meeting on the 13th of every month at various locations citywide, had selected Patrick’s Roadhouse as their September destination because the establishment, according to lore, is supposedly haunted. Founded in 2008 by Hollywood residents Richard Carradine and Lisa Strouss, both in their 30s, GHOULA averages about 25 ghost-minded guzzlers at its monthly ‘Spirits with Spirits’ gatherings. The drinking is secondary, really, as is the science. Carradine noted that GHOULA is not a paranormal band of ghost-busters, but a social group. And these casual mixers provide a back-door way to learn about venerable City of Angels locales. ‘Ghost stories are, in essence, a great way to look back in time,’ Carradine said. Moreira told the Palisadian-Post why he was game to receive and entertain the GHOULA crowd on that Sunday night. ‘It’s something new, something different,’ Moreira said. ‘Rich was very nice and I thought I’d provide a space and a home for the this kind of realm.’ Moreira, before owning Patrick’s, worked at the restaurant for original owner Bill Fischler for 19 years. ‘They wanted to close it down following his death,’ Moreira said. ‘But they resisted and I took it over.’ He remembers working for Fischler, an eccentric, larger-than-life character, who some claim still haunts the popular brunch destination. (According to lore, one Patrick’s chef quit his job years ago because he was supposedly spooked by the ghost of Fischler eyeballing him.) ‘He was such a big presence,’ Moreira said. ‘He filled this place with antiques. It was a second chance at life for him. He was in his 50s when he took it over. He had chutzpah.’ Upon taking the reins of Patrick’s, Moreira refurbished the restaurant’s interior and exterior. The case of the large mural of a woman on the side of the building’s exterior might be kind of cosmic, if not supernatural. Right as Moreira was about to hire an artist to repaint it, the original artist, a man in his 70s who went by the nom de plume ‘Silvani,’ ‘came out of nowhere,’ Moreira said. ‘He was like a nomad, living in a camper. He came back just at the right time. Like divine intervention.’ Silvani repainted the mural in a few days. The reason GHOULA is meeting at Patrick’s is because of member Michele Yu had read about it in a book called ‘A Bottle of Boos: A Guide to America’s Most Haunted Bars & Taverns’ by Robert and Anne Wlodarski. ‘It was super to find a group of people who were also excited about ghosts,’ said Yu, an Alhambra resident, as members dined on Patrick’s burgers and fries, and spirits supplied by GHOULA. Yu brought friends Cindy Chao, Anthony Deptula and fianc’ Tina Kapousis. The group is interested in the occult and they even have a ouija-board team. ‘The best part is when we get special access to places, not just researching it online,’ Chao added. ‘Richard is very knowledgeable and has a lot of interesting stories I had never heard of.’ ‘What’s great about Rich is that he’s curious about places,’ Yu said. ‘He’s not trying to debunk or ghost-bust. It’s not confrontational.’ First-time participants Cesar Haro of Inglewood and Jim Wheelock of Hollywood attended the Patrick’s meeting. Haro came because ‘I was interested in the paranormal and life after death and what’s beyond death. There’s so much evidence out there that there’s got to be something else.’ Haro added that there are probably ‘so many sunken ships’ in the Pacific Ocean just outside Patrick’s windows that ‘there are probably a lot of ghosts who have passed through here.’ A mug in hand, Wheelock had a totally different reason for attending: ‘Boredom.’ First-timers Hazel Daulo of San Fernando Valley attended with Katey Khajhany. Daulo was curious about the group because she believed she’s had ‘a couple’ brushes with the supernatural. ‘I work at a hospital,’ she said. ‘I’ve had some lights in the bathroom go off.’ ‘I’m kind of curious about the paranormal,’ Khajhany said. ‘I’ve seen some supernatural shows like ‘Ghost Hunters’ [on SyFy].’ ‘I’d like to come back again,’ she said, taking in Patrick’s funky d’cor. ‘It’s a pretty neat place.’ The formation of GHOULA began as something of a fluke. Strouss and Carradine had been collaborating on online webisodes focused on visiting haunted places and they needed some kind of official-sounding, pseudo-scientific organization to back the series. And so, they conjured up the GHOULA acronym and the ‘pseudo-group,’ Strouss said, ‘ended up being more successful. Strouss, with daughter Olive, 2, in tow, noted that Carradine had originally tried ‘a zombie mini-golf event but that didn’t click. ‘This is more fun, to meet people and go all over L.A. I love the energy of the group. People come with so many ghost stories. Even people I know who I thought were complete skeptics or atheists.’ Count Wheelock among those wary of apparitions. ‘If they do exist, I’m not likely the one who would see them,’ he admitted. Since the first meeting, Carradine’s wife has been supportive of her husband’s monthly endeavor. ‘My husband’s not a talkative guy,’ said Angela Carradine. ‘It’s great to witness his personality morph into someone who is very chatty.’ ‘There are no real groups like this in L.A.,’ said Lee Barron, a collaborator on the webisodes who attended Patrick’s with fianc’ Lisa Ryder. A psychic once determined that Barron had a psychic link to the supernatural. ‘That was the last thing I wanted to hear,’ said Barron, who had always received strange, unexplainable impulses from certain places he’s visited. ‘I like ghosts but I also like the people,’ said a frequent attendee, artist Amy Hagemeier. Craig Owens brought his K-II meter, a portable detector that gauges electromagnetic currents, to Patrick’s, while Ken Ramos and Melissa Pleckham (musicians in the rock band Shiloe) were toying with an arguably hipper and more state-of-the-art gizmo: a ghost-detecting application on their iPhone. At one point, it should be noted, both devices went off at once. Ramos said he was happy ‘to find a ghost group in L.A.,’ even if it’s kind of a ghost-lite affair. ‘It’s nice to hear stories and meet people who like ghosts.’ Pleckham, on the other hand, would welcome some hardcore ghost-busting. ‘I would be down if we had the special equipment,’ she said. ‘I want to do a lockdown of a place and stay there till the next morning.’ Previous GHOULA outings had produced their own strange energy. Take June 13. Strouss said that she and Angela Carradine, while touring the Queen Mary in Long Beach, somehow wound up with black grease on their hands. They could not figure out what it was they had touched. It was only afterwards that they learned of a story about a deceased ship hand who supposedly haunted the Queen Mary by leaving engine-room grease behind. ‘My favorite meeting took place [in February] at Union Station,’ Hagemeier said. ‘It was a small group. We kind of explored and went to the mysterious 13th track.’ According to Carradine, when he inquired with the manager of one place about ghost stories, the person panicked and warned his staff not to talk to him. At Carlito’s Way Cocktails in Van Nuys, the site of last December’s trip, GHOULA learned that the bar was where parts of the doomed 1983 John Landis movie ‘The Twilight Zone’ was filmed, which included Vic Morrow’s last scenes before his untimely death during an on-set mishap inside a studio hangar. On January’s jaunt to the famed Hollywood watering hole Musso & Frank’s, the restaurant was inaccessible. ‘It was closed because a water main on Hollywood Boulevard had broken,’ Angela Carradine recalled. ‘So we went across the street and that place was closed. Then we went to Boardner’s and that was closed, too.’ GHOULA wound up at Mel’s Diner, where a fascinated Steve Cohen, owner of Village Pizzeria in Hollywood, met the group and joined them for a meal. GHOULA learned of his fixation with the number 13. According to Cohen, the unlucky numeral (tattooed on his left wrist) has popped up often in his life. Too often. Keep in mind that, this being GHOULA, the evening took place on the 13th. Sure enough, when Cohen got his restaurant bill, the total was $12.13. Owens has been attending meetings for half a year now. His favorite has been a visit to a former mortuary in Pasadena, now a restaurant called Eden Grill. ‘I was doing research of haunted places as well when I came across the GHOULA Web site,’ he said. ‘When I met Rich, we shared and exchanged information. We do that in between meetings.’ Such input from the membership has helped Carradine determine GHOULA’s monthly destinations. Toward the evening’s end at Patrick’s, as Strouss left the event with Olive, Owens demonstrated his K-II meter in the back room. He showed how putting the meter next to electrical appliances could trigger a reaction for the K-II. Mysteriously, the device started to light up and buzz off the charts as he held it toward the middle of the room, where there was no evident electricity emanating. ‘See! It’s going off again,’ Owens said. ‘This means there’s electricity in the air and something might be trying to manifest itself in some way or another.’ At that very moment, a reporter felt a vibration ripping through his pocket. It was his cell phone with a distress call from Strouss from the parking lot across the street (which was a direct line from the back room). She said she had left her car lights on during the gathering and her battery had gone dead. The timing was amazing. Could this be just a mundane coincidence, or had a poltergeist just rip through Patrick’s and make a beeline for Strouss’ car outside? Which begged the larger question: Is Patrick’s, in fact, haunted? ‘I wouldn’t call it ‘haunted,” Moreira said, smiling, ‘but [Fischler]’s definitely still guarding it, making sure it’s protected.’ Whether or not a ghost was present inside Patrick’s, one thing’s for certain: There was definitely a ghost in Santa Monica that night. A short drive away, in fact, within the Aero Theatre, where, at the same time as the GHOULA meeting, the American Cinematheque was screening the 1966 Don Knotts comedy, ‘The Ghost and Mr. Chicken.’ Coincidence? Visit http://www.ghoula.org.

Palisades Public Schools Improve API Test Scores

All three Pacific Palisades elementary schools attained Academic Performance Index scores in the 900s and Paul Revere Middle School and Palisades Charter High School significantly increased their scores, according to results released by the California Department of Education.   API is a state standard that measures every public school’s progress from year to year, and it is based on test results from the Standardized Testing and Reporting program (STAR) and the California High School Exit Examination (CAHSEE). API scores range from 200 to 1,000, with the goal that all schools statewide reach 800.   ’We’re really happy that the whole [charter] complex is now in the 900s,’ said Palisades Elementary Principal Joan Ingle in reference to the local elementary schools, plus Topanga and Kenter Canyon. ‘All the schools did really well.’   The Department of Education also released the No Child Left Behind’s Adequate Yearly Progress (AYP) report. Marquez, Canyon and Palisades elementary schools made AYP; however, Palisades High and Paul Revere fell short of the national standard.   AYP looks at the same standardized tests as API but requires that a certain percentage of students in each subgroup (every ethnic group, students with disabilities, English learners and socio-economically disadvantaged students) score proficient or above in math and English. Middle schools must have 46 percent of students in each subgroup score proficient or above in English and 47.5 percent in math, while high schools must have 44.5 percent in English and 43.5 percent in math.   At Paul Revere, the African Americans, Hispanics, socio-economically disadvantaged, English learners and students with disabilities subgroups did not make the threshold. The African Americans and English learners subgroups missed the mark at PaliHi.   ’These will obviously be areas of focus for the coming year,’ said PaliHi Executive Director Amy Dresser-Held.

MARQUEZ ELEMENTARY

Marquez Charter Elementary showed the most improvement, increasing its API score by 31 points to 906.   ’Every year, we look at the test scores as a group, looking at trends, as well as individual achievement of each student,’ Principal Phillip Hollis said. ‘We look for areas in need of improvement, then teachers do exactly what they need to do.’   Hollis thinks that hiring an extra teacher in the upper grades to lower class size contributed to the success. He also cited expansion of the CATCH program (Caring Adults Teaching Children How) to third, fourth and fifth graders. More than 40 at-risk children participated in the program, receiving individualized mentoring from adult volunteers from the Palisades community. The Marquez Digital Edge technology program, where students use laptops in the classroom daily as opposed to 45 minutes a week in a computer lab, also gave teachers the opportunity to pilot new programs. This school year, Hollis and his teaching staff hope to build on the API and AYP scores by maintaining the CATCH program and continuing to target instruction to meet the unique needs of each student.

CANYON ELEMENTARY

Canyon Charter Elementary scored the highest API score of the schools with 952, which is 17 points higher than last year. ‘I am walking into a dream,’ said Joyce Dara, the school’s new principal. ‘Clearly, the teachers are meeting the needs of all students.’ Dara, who replaced Carol Henderson, also attributes the school’s success to parental involvement. Parents actively participate in the Booster Club and on the school’s governing board. ‘It’s a collaborative effort,’ she said.

PALISADES ELEMENTARY

Palisades Charter Elementary improved its API score by 29 points to 928. ‘We examined the test data closely and looked for the children at risk,’ Ingle said, adding that teachers then targeted specific students with the goal of helping them reach the next level. Ingle said she is delighted because two children who were scoring below the basic skill level improved their scores to proficient and advanced. ‘We want to catch children and not let them fall between the cracks,’ she said.

PAUL REVERE

Paul Revere Principal Fern Somoza is exceptionally proud of the teachers for their efforts to improve the school’s API score by 15 points to 848.   ’Our teachers continued to teach under difficult and trying times,’ Somoza said. Seventeen teachers received notice last spring that they could be laid off because of budget constraints. In the end, two teachers were laid off and replaced by other Los Angeles Unified School District teachers with more seniority. LAUSD laid off teachers based on seniority, which caused reshuffling across the district.   Somoza also acknowledged the students for the higher score: ‘The kids came prepared [for the testing] and they knew they had to do their best.’   All of the Revere subgroups (which are minority, economically disadvantaged and special education students) improved. The African Americans and students with disabilities improved the most, both increasing their scores by 25 points. African Americans scored 739 and students with disabilities, 594. Somoza said Revere is starting an intervention program for seventh graders to make up classes they failed in the sixth grade. The school has also added clubs such as guitar, movie screenwriting and horticulture for the students to participate in during lunchtime. Revere scored higher than Emerson Middle School in Westwood, Palms Middle School in Los Angeles, and John Adams Middle School in Santa Monica, but fell below Santa Monica’s Lincoln Middle School, which scored 882.

PALISADES HIGH

Palisades Charter High School made gains in its API score, improving by 21 points to 818. ‘This significantly exceeds the average increase for high schools in California and is particularly noteworthy since making big gains is harder to do the closer you are to the top,’ Dresser-Held said. ‘The results are directly attributable to the outstanding efforts of our staff and our phenomenal students and families.’   Last year, African Americans were the only subgroup not to make gains in 2007-08, so the school launched the Village Nation program to focus on boosting their success rate. ‘It clearly had an impact with the African American subgroup’s API score jumping 20 points [to 704],’ Dresser-Held said. To achieve the overall higher results, school leaders strengthened professional learning communities, where teachers of the same subject area work together on instruction. They also evaluated all the school’s educational programs. The Hispanic students improved by 28 points to 762, the Asians by 31 points to 896, whites by 23 points to 879 and socio-economically disadvantaged students by 14 points to 762.   ’We still have a sizable achievement gap, and we know what we need to focus on going forward,’ Dresser-Held said. Granada Hills Charter High School, which is larger than PaliHi but has similar demographics, posted a higher score of 843. Nearby University High, Santa Monica High and Venice High (all with diverse populations) had lower scores.

Haskin Returns as Palisades High Principal

Marcia Haskin returns as interim principal at Palisades Charter High School.
Marcia Haskin returns as interim principal at Palisades Charter High School.
Photo by Rich Schmitt, Staff Photographer

Five years after announcing her retirement from school administration, Marcia Haskin hasn’t actually retired. The 66-year-old has continued to work in education, and she just returned to the helm at Palisades Charter High School for a second stint as interim principal. ‘I was really thrilled when I was asked if I was available,’ said Haskin, a Marina del Rey resident. ‘I have never felt about a school the way I feel about this one. It’s just a joy to work here; I feel like it’s a fit. When I come here, I don’t feel like I’m working.’ Haskin, who retired in 2004 after 38 years in the Los Angeles Unified School District, was principal of Palms Middle School for three years and the director of secondary services for LAUSD for two years. In that role, she supervised principals at five schools. Shortly after announcing her retirement, Haskin began working at Loyola Marymount University, supervising new teachers in the process of getting their credentials. In 2007, PaliHi’s board asked her to serve as principal on an interim basis, while the school searched to replace Gloria Martinez. The board then hired Escondido Union High School District administrator Martin Griffin, who left after only one year. Unable to find a replacement this summer, the board voted unanimously to ask Haskin back. ‘Marcia brings an incredible level of enthusiasm and experience to the job,’ Board Chair Rene Rodman said. ‘The fact that she knows Pali is a tremendous asset.’ Haskin, who works Mondays through Thursdays, may be at the school as little as one semester. However, she is available through the end of the school year if needed. ‘The board has not yet discussed go-forward plans for the principal position and will revisit this at an upcoming meeting,’ Rodman said. In order for Haskin to receive her retirement benefits, she earns half the annual salary of a high school principal. On average, a high school principal earns $100,000. Her job is to resolve conflicts between students, teachers and parents, as well as to evaluate teachers in the classroom. The school has a director of instruction, Richard Thomas, who assists with curriculum and supervising teachers. In Haskin’s year away from PaliHi, she enjoyed spending time with her husband Mark, daughter Jennifer Friedlander of Manhattan Beach, and three grandchildren: Ashlyn, 7, Blythe, 5, and Madeline, 2. She also bowled and played golf. ‘I did all the things retirees do,’ she said, chuckling. ‘But I have always had my heart in my career.’ That is why last year she spent two days a week at Crenshaw High School mentoring two new assistant principals and implementing LAUSD and the Ojai Foundation’s council program, which she describes as ‘a process of communication where people sit in a circle, listening and speaking from the heart.’ ‘It’s a wonderful way to communicate and hear people’s stories,’ Haskin said, noting the program is for students, staff and parents. Haskin, who was first introduced to council at Palms Middle School, also started the program at PaliHi prior to leaving in the spring of 2008. PaliHi parent Harriet Zaretsky’s 17-year-old son, Dillon Henry, had died in an automobile accident on Sunset Boulevard in July 2007, and she had asked administrators how she could honor her son’s memory. Haskin suggested she contribute to this program, so Zaretsky paid for a group of about 25 students, teachers and counselors to attend training at the Ojai Foundation in summer 2008. ‘A few councils were held last year, but it did not permeate beyond that [initial] group,’ Haskin said. Her goal this fall is to expand the program school-wide. On August 31 and September 1, 24 teachers received council training on campus. Haskin then led the first council circle for faculty on September 14. In addition to council, Haskin plans to train and mentor the administration team on evaluating instruction in the classroom. She wants to give teachers interested in leadership roles the tools they need to pursue them. Plus, she would like to assist with the selection of the permanent principal. Haskin said she’s glad to be working as a principal again. ‘I like solving problems and making a situation better for someone, a team or an institution,’ she said. ‘I just fly from that; I’m on cloud nine.’

CLASSIFIED ADS FOR THE WEEK OF SEPTEMBER 24, 2009

FURNISHED HOMES 2

PICTURE PERFECT LEASE, Huntington Palisades. Beautifully decorated 3 bd, 3 ba, LR w/ FP, FR w/ FP, FDR, den, lovely garden, pool. Furn or unfurn at $11,000/mo. Contact Dolly Niemann, (310) 230-3706

UNFURNISHED HOMES 2a

OCEAN VIEW near Pali schools. 4 BDRM, 3 BA, LR & master BDRM w/ frpls. W/D, 2 car garage. Jacuzzi bath. Gardener incl. 1 yr lease min. $6,400/mo. (310) 908-8390

3 ROOM GUESTHOUSE, Full kitchen, balcony, hardwood floors, quiet garden setting. Washer & dryer in garage. Cat o.k. 1 year lease. $2,200/mo. Utilities included. (310) 454-8150

FURNISHED APARTMENTS 2b

LOVELY 3 BDRM, 3 BA apartment at Edgewater Towers, across from beach, ocean view. $4,000/mo. Call or e-mail for pictures, (310) 887-1333, s@90210law.com

UNFURNISHED APARTMENTS 2c

RARE, CHARMING FIND in lovely neighborhood. Large, upper unit, 2 bd + bonus room, 1 ba. Plantation shutters, fireplace, ceiling fan, balcony, garden, garage, light & airy. 1 yr lease. Cooperates w/ brokers. N/P, N/S. $3,500/mo. (310) 804-3142

PALISADES SINGLE/STUDIO, remodeled, full kitchen, new carpet, gas stove, refrigerator, laundry, covered parking, storage. Non-smoker. No pets. One year lease. $1,085/mo. (310) 477-6767

SEPTEMBER SPECIAL 2 WKS FREE! 1 Bdr. $1,600/mo. or large studio $1,300/mo. Tile floors in kitchen & bath, closet space, pool, pet friendly, laundry, parking, walk to village & beach. (310) 454-8837

CUTE & COZY SINGLE mediterranean triplex near village & bluffs. Full kitchen, bath, laundry, garden, and carport. 1 year lease. Non-smoking building. No pets. $1,500/mo. (310) 804-3142

PALISADES HIGHLANDS very large spacious studio with hardwood, private patio, pool, gym, use of w/d, quiet. $1,175/mo. Utilities and weekly maid service included. (310) 454-5863

BRENTWOOD ‘ITALIAN VILLA’ QUIET AND SERENE. $2,450/mo. Spacious 2 bedroom 2 bath on Montana Ave. overlooking GOLF COURSE. Near Santa Monica shops and coffee houses. Gorgeous style building with a sense of character. Beautifully maintained with a sense of ‘zen.’ HAS EVERYTHING! ‘ Security building ‘ Spacious terrace overlooking garden courtyard ‘ Wood-burning fireplace ‘ French doors, shutters and crown moldings ‘ Designer carpets ‘ New stainless steel appliances and washer-dryer in unit ‘ Air conditioning ‘ Enclosed garage. Unlimited street parking (no permit required) ‘ No pets, one year lease. Call (310) 826-7960

CONDOS, TOWNHOMES FOR RENT 2d

WALK TO P.P. VILLAGE. WOODSY VU, 2 br, 2 ba, open den, AC, WD in unit, security bldg. 2 car parking, storage, pool, jacuzzi, gym. $2,850/mo. Avail 9/1/09. Nancy, (310) 454-5257

CHARMING TWO BEDROOM, two bath condo in the heart of the village. Wonderful building. Available furnished or unfurnished. $2,600/mo. (310) 869-1612

OFFICE/STORE RENTALS 3c

OFFICE TO SHARE, $950/MO. Two treatment rooms in Holistic Chiropractic Center in village on Sunset. Light filled, cheerful, healing environment. Includes use of large reception, front office, kitchen. Utilities included. Convenient parking. (310) 612-9111

THE SKI CHANNEL in the 881 Alma Real building has 2 offices and 2 cubes for sub-lease featuring shared use of many amenities. (310) 230-2050

PALISADES OFFICE SPACE AVAILABLE, $900/MO.: In the heart of the Village. Single room office with large window & private restroom. Building amenities include high speed internet access, elevator & covered parking garage. Office has a/c, beautiful hardwood floors & is professionally cleaned on a regular basis. Call Kate at (310) 663-8127, please leave your contact info.

ONE OFFICE SPACE FOR RENT in Pacific Palisades Village. $1,250/mo. Call (310) 230-8335

IN VILLAGE QUIET UPSTAIRS OFFICE with soft natural lighting. Available September 1, 2009 at $849/mo. $2,300 security deposit. (310) 991-9434

PROFESSIONAL BUILDING in Pacific Palisades village for lease. Lovely and spacious suite available. Lease hold improvement allowance. 850 square feet conveniently located in the village. Please call Ness, (310) 230-6712 ext. 105, for more details.

FURNISHED PSYCHOTHERAPY SUITE & OFFICE for part time sublet. Includes waiting room, kitchen, bath & private consultation room. Evenings, Fridays, weekends available. Minumum 4 hrs. per week, $35/hr. E-mail srl@ucla.edu or call (310) 230-2233

OFFICE SPACE AVAILABLE in Pacific Palisades. Beautiful views. Leasing terms & price flexible. Debby Harrington, broker, (310) 454-5519

VACATION RENTALS 3e

THREE FULLY SELF-CONTAINED trailers for rent across from Will Rogers State Beach & about 2 miles from Santa Monica Pier. $1,195/mo. & $995/mo. (310) 454-2515

BUSINESS OPPORTUNITIES 5

SEEKING INVESTOR for thriving local business. Fax offers and letters of interest to (310) 230-4536

LOST & FOUND 6a

FOUND: DOG. Beagle found on September 13th on Las Casas Avenue. Call to identify. (310) 454-8237

BOOKKEEPING/ACCOUNTING 7b

PART-TIME BOOKKEEPER TO GO! * F/C bookkeeper specializing in small businesses & private individuals. QB, Quicken & Peachtree proficient. PC or MAC. Refs upon request. Call (310) 486-1055

COMPUTER SERVICES 7c

MARIE’S MAC & PC OUTCALL. I CAN HELP YOU IN YOUR HOME OR OFFICE WITH: ‘ Consultation on best hard/software for your needs ‘ Setting up & configuring your system & applications ‘ Teaching you how to use your Mac or PC ‘ Upgrades: Mac OS & Windows ‘ Internet: DSL, Wireless, E-mail, Remote Access ‘ Key Applications: MS Office, Filemaker, Quicken ‘ Contact Managers, Networking, File Sharing, Data backup ‘ Palm, Visor, Digital Camera, Scanner, CD Burning ‘ FRIENDLY & PROFESSIONAL ‘ BEST RATES ‘ (310) 262-5652

YOUR OWN TECH GURU * EXPERT SET-UP, OPTIMIZATION, REPAIR. Problem-Free Computing Since 1992. Work Smarter, Faster, More Reliably. If I Can’t Help, NO CHARGE! ALAN PERLA, (310) 455-2000

THE DETECHTIVES’ ‘ PROFESSIONAL ON-SITE MAC SPECIALISTS. PATIENT, FRIENDLY AND AFFORDABLE. WE COVER ALL THINGS MAC ‘ Consulting ‘ Installation ‘ Training and Repair for Beginners to Advanced Users ‘ Data recovery ‘ Networks ‘ Wireless Internet & more ‘ (310) 838-2254 ‘ William Moorefield ‘ www.thedetechtives.com

EXPERT COMPUTER HELP ‘ On-Site Service’No travel charge ‘ Help design, buy and install your system ‘ One-on-One Training, Hard & Software ‘ Troubleshooting, Mac & Windows, Organizing ‘ Installations & Upgrades ‘ Wireless Networking ‘ Digital Phones, Photo, Music ‘ Internet ‘ Serving the Palisades, Santa Monica & Brentwood ‘ DEVIN FRANK, (310) 499-7000

USER FRIENDLY’MAC CONSULTANT. User friendly. Certified Apple help desk technician and proud member of the Apple consultant network. An easy approach to understanding all of your computer needs. Offering computer support in wide variety of repairs, set-ups, installs, troubleshooting, upgrades, networking, and tutoring in the application of choice. Computer consulting at fair rates. Ryan Ross: (310) 721-2827 ‘ email: ryanaross@mac.com ‘ For a full list of services visit: http://userfriendlyrr.com/

GARAGE, ESTATE SALE SERVICES 7f

PLANNING A GARAGE SALE? an estate sale? a moving sale? a yard sale? Call it what you like. But call us to do it for you. We do the work. Start to finish. ‘ BARBARA DAWSON ‘ Garage Sale Specialist ‘ (310) 454-0359 ‘ bmdawson@verizon.net ‘ www.bmdawson.com ‘ Furniture ‘ Antiques ‘ Collectibles ‘ Junque ‘ Reliable professionals ‘ Local References

SOLAR/WIND ENERGY 7l

SOLAR ENERGY with ALTERNATIVE ENGINEERING SOLAR. Go green, save 40% to 50%! Huge rebates and tax incentives! Call for free estimate or questions. Local Palisades contractor. Lic. #912279. (877) 898-1948. e-mail: sales@alternativeengineering.net

MESSENGER/COURIER SERVICES 7n

MESSENGER & COURIER SERVICES (S. Cal.). Direct, same day or overnite, PU & Del. 24/7 guaranteed, on-time service. All major credit cards accepted. Santa Monica Express Inc. ‘ Since 1984 ‘ Tel: (310) 458-6000 www.smexpress.com

NANNIES/BABYSITTERS 8a

FULL-TIME NANNY/CAREGIVER 20 years experience, plus newborns. Speaks English, safe driver, employer references available. Kind, reliable, and punctual. Call Blanca, (323) 770-3600

BABYSITTER AVAILABLE Mon.-Fri. after 4 p.m. and all day Sat. & Sun. Speaks English, own transportation, trustworthy, trained in CPR. Call Claudia, (323) 559-6212, galvezc77@yahoo.com

BABYSITTER/HOUSEKEEPER, 15 years experience. Available Monday-Thursday. Local references available. Valid lic. & ins. Has own car & clean driving record. Call Norma, (323) 540-8975

NANNY FULL TIME 20 years experience w/ early twins, newborns, and toddlers. Legal, speaks English & Spanish, has drivers license & good references. Call Anna, (310) 586-1049

HOUSEKEEPERS 9a

PROFESSIONAL MAID SERVICES In Malibu! We make your home our business. Star sparkling cleaning services. In the community over 15 years. The best in house-keeping for the best price. Good references. Licensed. Call Bertha, (323) 754-6873 & cell (213) 393-1419. professionalmaidinmalibu@google.com

HOUSECLEANING or HOUSESITTING. Experienced, own transportation, local references. Please call Delmy, (323) 708-4327

HOUSEKEEPER AVAILABLE for 1 or 5 days of the week. Good references. Drivers license & own transportation. 15 years experience. For more information, call Marina, (562) 408-2068

HOUSEKEEPING OR BABYSITTING Monday to Friday. I have good local references. I drive my own car. Call Connee, (c) (323) 377-5138 or (h) (323) 735-5725. Leave a message.

HOUSEKEEPER/NANNY. Available 7 days a week. Drives own car, speaks English, good references, honest. Call Lorena, (323) 735-0382 or (323) 445-3360

HOUSEKEEPER/CHILDCARE/housesitting/petsitting/elder care companion/cook. Own transportation & references. Call Angela, (818) 421-1891

HOUSEKEEPER/BABYSITTER AVAILABLE Mon.-Fri., flexible hours, good local references, newborn experience, speaks English, 9 years experience. Call Maricela at (323) 255-0127

PALISADES HOUSEKEEPER, 15 yrs. experience. Excellent references, honest, dependable. Legal resident. Child & pet care. Available Tues., Fri., Sat. & Sun. Carmen, (323) 460-6473, (213) 618-9671

HOUSEKEEPER 15 years experience, own transportation, some English. $120/day or $15/hr. References upon request. Call Esther, (213) 605-2530

HOUSECLEANING weekdays except Fridays. Drivers license & own transportation. Excellent local references. Speaks English. For more information, call Teresa, (323) 753-5796 or Barbara, (310) 459-5224

ELDER CARE/COMPANIONS 10a

GOOD COMPANY Senior Care. A premiere private duty home care agency. Provides in-home care and companionship to help people remain independent and happy at home. If you are a caring individual who would like to join our team, please call (323) 932-8700. joni@goodcopros.com

WE OFFER COMPASSIONATE CARE to clients in their home, hospital, or residential facility. Live-in or hourly caregivers will provide hygiene & grooming, light housekeeping, transportation. (213) 368-3880

FUNDAMENTALLY THE FINEST Licensed nurses, caregivers & nannies. Calm old-school values! Lowest rates, free smiles!! Also call us for MOBILE NOTARY. (310) 795-5023 ‘ yourextraspecial.com

PAID COMPANION FOR SENIOR CITIZENS. Attention relatives and caregivers: Mature/warm/cultured/bi-lingual (English-German) professional educator, wellness consultant & Yoga therapist in private practice for 20+ years offers fill-in services (including physical & emotional support, exercise movement & light body work, conversation & correspondence, errands & [doctor] visits) on hourly basis. Contact Annemarie at boegliwellness@yahoo.com or (310) 429-6393

GARDENING/LANDSCAPING 11

GARCIA GARDENING * Landscape, planting, maintenance, sprinkler systems, cleanup, low voltage lights. Everything your garden needs! Many yrs exp. Free estimates. Call Efren, (310) 733-7414

INDEPENDENT LANDSCAPE GARDENER. Expertise in: Planting ‘ Plumbing & irrigation drip systems ‘ Sprinklers ‘ Timers & repairs on existing systems. Landscape lighting, fencing, arbors & trellises ‘ Pruning & trimming ‘ Sod removal or installation ‘ Soil preparation ‘ Right plants for given conditions ‘ Regular maintenance. Client references upon request. Bulmaro, (310) 442-6426 or cell, (310) 709-3738

MOVING & HAULING 11b

FRANK’S CLEANUP INC. Hauling, garage cleanup, yard, construction debris, light demolition, tree and concrete removal. Any size job. Lic. & ins. Call Frank, (310) 666-9797

STEREO, TV, VCR SERVICES 13g

1 REMOTE CONTROL THAT WORKS! Is your entertainment system not entertaining you? We can tune up your system, bring it up to date, hide wires, mount TVs, install speakers, etc. We can even reprogram or replace your remote control so it is easy to use. Call us, we can help! Stanford Connect, (310) 829-0872. Lic. #515929

WINDOW WASHING 13h

THE WINDOWS OF OZ. Detailed interior/exterior glass & screen cleaning. High ladder work. 10% new customer discount. Next day service available. Free estimates. Lic. & bonded. Insured. (310) 926-7626

COOKING/GOURMET 14a

PERSONAL CHEF: Healthy meals. Variety of cuisines. Menu planning, shopping, preparing, and cleaning. Call Adriana, (310) 497-5966

PERSONAL SERVICES 14f

HOUSEMAN/DRIVER. BODYGUARD. Personal contact for all your needs including catering, plumbing, electrical. Excellent references. 10 years experience. Full time, part time. Salary negotiable. Call Big John Mueller, (310) 709-9143

PERSONAL ASSISTANT will run errands, organize your home, shop, and provide childcare. Palisades Resident, valid lic. & ins., experienced. References available. (310) 459-5529

PET SERVICES/PET SITTING 14g

PRIVATE DOG WALKER/housesitter, Palisades & Santa Monica. S.M. Canyon resident. Please call or email Sherry, (310) 383-7852, www.palisadesdogwalker.com

PUPPY HEAVEN ‘ TRAINING/WALKING ‘ Play groups and hikes. 30 years Palisades resident. References. Call (310) 454-0058 for a happy dog!

FITNESS INSTRUCTION 15a

HAVE FUN! GET FIT! NORDIC WALKING CLASSES. Certified Advanced Nordic walking instructor, Palisades resident teaches private/group classes in the Palisades. Weekends. (310) 266-4651

TUTORS 15e

INDIVIDUALIZED INSTRUCTION. Children & adults. 20+ years teaching/tutoring exper. MATH, GRAMMAR, ESSAY WRITING & STUDY SKILLS. Formerly Sp. Ed. teacher. Call Gail, (310) 313-2530

MS. SCIENCE TUTOR. Ph.D., Experienced, Palisades resident. Tutor All Ages In Your Home. Marie, (310) 888-7145

PROFESSIONAL TUTOR. Stanford graduate (BA and MA, Class of 2000). Available for all subjects and test prep (SAT & ISEE). In-home tutoring at great rates. Call Jonathan, (310) 560-9134

CLEARLY MATH & MORE! Specializing in math & now offering chemistry & physics! Elementary thru college level. Test prep, algebra, trig, geom, calculus. Fun, caring, creative, individualized tutoring. Math anxiety. Call Jamie, (888) 459-6430

EXPERIENCED SPANISH TUTOR ‘ All grade levels ‘ Grammar ‘ Conversational ‘ SAT/AP ‘ Children, adults ‘ Great references. Noelle, (310) 273-3593, (310) 980-6071

SCIENCE & MATH TUTOR. All levels (elementary to college) Ph.D., MIT graduate, 30 years experience. Ed Kanegsberg, (310) 459-3614

EXPERIENCED TEACHER AVAILABLE FOR TUTORING. Reading, math, social studies, science, high school french, swimming, and piano. References available. Mrs. Davis, (818) 880-8178

TUTORING FOR GRADES 1-12 by a California credentialed teacher with a BA/Masters from UCLA, and the author of 14 educational books. Affordable prices. Call Linda, (310) 820-7580

MUSIC LESSONS & INSTRUCTION 15h

SAXOPHONE LESSONS By professional. All levels and ages welcome. Call (310) 283-9975

PIANO INSTRUCTION. Specializing in childrens creative lessons. Piano and Harpsicord performer. J. Nadler, (310) 453-1064

CONCRETE, MASONRY, POOLS 16c

MASONRY, CONCRETE & POOL CONTRACTOR. 39 YEARS IN PACIFIC PALISADES. New Construction & Remodels. Hardscapes, custom stone, stamped concrete, brick, driveways, retaining walls, BBQs, outdoor kitchens, fireplaces, foundations, drainage, pool & spas, water features. Excellent local refs. Lic #309844. Bonded, ins, work comp. MIKE HORUSICKY CONSTRUCTION, INC. (310) 454-4385 ‘ WWW.HORUSICKY.COM

CONSTRUCTION 16d

ALAN PINE, GENERAL CONTRACTOR ‘ New homes ‘ Remodeling ‘ Additions ‘ Kitchen & bath ‘ Planning/architectural services ‘ Insured ‘ Local refs. Lic. #469435. (310) 457-5655 or (818) 203-8881

CASALE CONSTRUCTION CO. LLC ‘ General Contractor Lic. #512443 ‘ Residential ‘ Commercial ‘ New Construction ‘ Additions ‘ Remodeling ‘ (323) 964-9707, (866) 362-2573 www.remodeling.com

ELECTRICAL 16h

PALISADES ELECTRIC. ELECTRICAL CONTRACTOR. All phases of electrical, new construction to service work. (310) 454-6994. Lic. #468437. Insured. Professional Service

ELECTRICIAN HANDYMAN. Local service only. Non-lic. Please call (310) 454-6849 or (818) 317-8286

LICHWA ELECTRIC. Remodeling, rewiring, troubleshooting. Lighting: low voltage, energy safe, indoor, outdoor, landscape. Low voltage: telephone, Internet, CCTV, home theatre, audio/video. Non-lic. Refs. LichwaElectric@gmail.com, (310) 270-8596

ELECTRICAL WORK. Over 25 yrs experience, All phases of electrical. 24 hrs, 7 day service. (310) 621-3905. Lic. #695411

FENCES, DECKS 16j

THE FENCE MAN ‘ 18 years quality work ‘ Wood fences ‘ Decks ‘ Gates ‘ Chainlink & patio ‘ Wrought iron ‘ Lic. #663238, bonded. (818) 706-1996

INDEPENDENT SERVICE CARLOS FENCE: Wood & Picket Fences ‘ Chain Link ‘ Iron & Gates ‘ Deck & Patio Covers. Ask for Carlos, (310) 677-2737 or fax (310) 677-8650. Non-lic.

FLOOR CARE 16m

GREG GARBER’S HARDWOOD FLOORS SINCE 1979. Install, refinish. Fully insured. Local references (310) 230-4597 Lic. #455608

CENTURY HARDWOOD FLOOR. Refinishing, Installation, Repairs. Lic. #813778. www.centurycustomhardwoodfloorinc.com ‘ centuryfloor@sbcglobal.net ‘ (800) 608-6007 ‘ (310) 276-6407

JEFF HRONEK, 40 YRS. RESIDENT. HARDWOOD FLOORS INC. ‘ Sanding & Refinishing ‘ Installations ‘ Pre-finished ‘ Unfinished ‘ Lic. #608606. Bonded, Insured, Workers Comp. www.hronekhardwoodfloors.com (310) 475-1414

HANDYMAN 16o

HANDYMAN ‘ HOOSHMAN ‘ Most known name in the Palisades. Since 1975. Member Chamber of Commerce. Lic. #560299. Call for your free est. Local refs available. Hooshman, (310) 459-8009, 24 Hr.

LABOR OF LOVE carpentry, plumbing, tile, plaster, doors, windows, fencing & those special challenges. Work guaranteed. License #B767950. Ken at (310) 487-6464

LOCAL RESIDENT, LOCAL CLIENTELE. Make a list, call me. I specialize in repairing, replacing all those little nuisances. Not licensed; fully insured; always on time. 1 Call, 1 Guy: Marty, (310) 459-2692

DJ PRO SERVICES ‘ Carpentry, Handyman, Repairs. ALL PROJECTS CONSIDERED. See my work at: www.djproservices.com ‘ Non-lic. (c) (310) 907-6169, (h) (310) 454-4121

HEATING & AIR CONDITIONING 16p

SANTA MONICA HEATING AND AIR CONDITIONING. INSTALLATION: New and old service and repairs. Lic. #324942 (310) 393-5686

PAINTING, PAPERHANGING 16r

PAUL HORST ‘ Interior & Exterior ‘ PAINTING ‘ 55 YEARS OF SERVICE. Our reputation is your safeguard. License No. 186825 ‘ (310) 454-4630 ‘ Bonded & Insured

TILO MARTIN PAINTING. For A Professional Job Call (310) 230-0202. Refs. Lic. #715099

SQUIRE PAINTING CO. Interior and Exterior. License #405049. 30 years. Local Service. (310) 454-8266. www.squirepainting.com

ZARKO PRTINA PAINTING. Interior/Exterior. Serving Palisades/Malibu over 35 years. Lic. #637882. Call (310) 454-6604

A PACIFIC PAINTING. Residential, commercial, industrial. Interior/exterior. Drywall, plaster, stucco repair, pressure washing. Free estimates. Bonded & insured. Lic. #908913. ‘Since 1979.’ (310) 954-7170

PAINTER, SMALL JOBS PREFERRED. Interiors only. 10 years experience. References available. Very reasonable rates. Excellent craftmanship. Non-lic. Tim, (310) 433-9610

PROFESSIONAL PAINTING Interior/exterior. Residential & commercial. Refinishing wood, stain, textured walls & ceiling. Handyman service. 15 yrs. exper. Non-lic. Hector Lopez, (c) (213) 910-7274

PLUMBING 16t

$50 HOUR!! ‘ Water heaters ‘ Wall heaters ‘ Repipes ‘ Remodels ‘ Disposals ‘ Toilets ‘ Vanities ‘ Pumps ‘ Faucets ‘ CDM, (310) 739-6253. Lic. #629651

REMODELING 16v

KANAN CONSTRUCTION ‘ References. BONDED ‘ INSURED ‘ St. Lic. #554451 ‘ DANIEL J. KANAN, CONTRACTOR, (310) 451-3540 / (800) 585-4-DAN

LABOR OF LOVE HOME REPAIR & REMODEL. Kitchens, bathrooms, cabinetry, tile, doors, windows, decks, etc. Work guar. Ken Bass, General Contractor. Lic. #B767950. (310) 487-6464

HELP WANTED 17

THE SKI CHANNEL & THE SURF CHANNEL located in the Palisades village have immediate openings for interns in programming, production & marketing. (310) 230-2050

P.P. DENTAL OFFICE SEEKING Administrative staff scheduling client follow-up & care. Answering multiple telephone lines. MUST BE: Friendly, well-organized professional able to multi-task. Word and Excel experience. Compensation commensurate with skills and experience. Email resume to info@palismiles.com

FURNITURE 18c

TWIN, WHITE, WOOD sleigh bed. Comes w/ head & footboards, mattress, & 2 drawer storage unit underneath. Everything in good shape. Needs paint. $250. Madeline, (310) 459-1651

ETHAN ALLEN SOFABED Queen, dark green leather, 7 ft. long. Sale price, $425 ($3,000 new). (310) 459-8862

GARAGE, ESTATE SALES 18d

GARAGE SALE. Wonderful sale, bargain prices. Misc. household goods, art, books, lamps, nice adult & kids clothing & toys. Sat., 9/26, 9 a.m.-? 505 Las Casas Avenue

HANCOCK PK. ADJAC. HOUSE full of antiques/collectibles/art/books/records/clothes/jewelry & other treasures. Don’t miss it! 232 So. St. Andrews Pl. (90004), Bet. 3rd & 2nd. TG 633 H-1. Fri.-Sat., Sept. 25-26; 8 a.m.-4 p.m. Photos/details: www.bmdawson.com

Spikers Swept by San Pedro

Sophomore opposite hitter Meghan Middleton and the Palisades High girls
Sophomore opposite hitter Meghan Middleton and the Palisades High girls
Photo by Rich Schmitt, Staff Photographer

What a difference a year makes. Last fall, Palisades opened its season with a three-game sweep over San Pedro. Last Thursday, the Pirates returned the favor, making short work of the Dolphins, 25-21, 25-17, 25-14, in the first match for both schools. Marisa Bubica, Ana Maricic, Joleah Gordon and Andrea Weischedel each had eight kills for San Pedro, which made an early statement that it will be a strong contender for the City Section title come November. Freshman outside hitter Molly Kornfiend got her prep career off to a rousing start, leading the Dolphins with a team-best nine kills and adding four digs. Senior middle blocker Hannah Fagerbakke had two kills, junior outside hitter Kasey Janousek had two aces, senior libero Tait Johnson had 13 digs and senior setter Lauren Gustafson had 21 assists and four digs. Senior Emily Cristiano added six kills and four digs and freshman outside hitter Kaitlin Kaufman had three kills. Palisades went undefeated against City opponents on its way to a second consecutive section title last fall, but that team was led by City Player of the Year and Palisadian-Post Cup winner Laura Goldsmith, who is now starting at Colorado College. Her younger sister Zoe is a junior opposite hitter on this year’s team. Palisades opened Western League play with a sweep at Hamilton on Wednesday and hosts Westchester today at 4 p.m. The JV match will be at 2:30 p.m. On Friday, the Dolphins travel south for the two-day La Jolla Beach Invitational–a chance to get valuable experience at their first tournament of the season. Cross Country The Palisades High cross country team opens its season this afternoon in a nonleague meet against Canoga Park at Pierce College in Woodland Hills. Races start at 2:30 p.m. and consist of boys’ and girls’ frosh/soph, junior varsity and varsity events. Western League competition begins next Thursday, October 1, with a dual meet against University, also at Pierce College. The regular season concludes with a dual meet against archrival Venice on October 29.