Tell us a bit about your background and what led you to where you are today in the real estate industry.

I learned the value of being of service to others from age 13 when I began earning my own money by mowing lawns and delivering newspapers. Working in a variety of jobs and social science research projects over 20 years helped me develop an understanding and empathy for people with diverse backgrounds and unique circumstances.
Having a strong interest since college in positive thinking and mental energy has been of immeasurable value to buyers and sellers I am fortunate to work with. Lessons learned through many years in a family business and in investment analysis have benefited more than 1,800 clients.
I continue to strive to learn more, help our team raise the bar of performance every year, and gain a broader understanding through networking groups with other top agents all over the country.
What advice would you give for first-time home buyers trying to move to Pacific Palisades?
Find a seasoned agent who ideally lives in the community and has a solid track record of success working with buyers. Do not be hasty in committing to work with someone until you have compared at least a few agents to be reasonably sure they will be a good fit for you. See how they approach the initial stages of developing a relationship that you feel most comfortable and confident with.
Be willing to take the time to also interview a few loan sources and then follow the procedures required to obtain an underwriter’s loan approval, which will be subject only to a purchase contract, clear preliminary title report and appraisal sufficient for the loan being made.
Be patient with the process, willing to be decisive when you have found a potential future home you rank at least eight on a scale of one to 10, and keep your focus on the goal in mind.
Also, keep things in perspective: Palisades’ home prices have increased about 6% on average over many years, and the long-term average home interest rates are about 6.5 to 7%.
Has anything about the past five years in real estate come as a surprise to you?
Yes, a lot of things! The long-expected correction in home prices has been delayed for years by the unprecedented flood of low-interest rate money induced by the dramatic events early in the Covid years.
The increased demand to live in the Palisades has resulted in a strong “seller’s market,” despite the great diminishment in affordability as prices escalated from 2020 to 2023. Owners who might have put their homes on the market and capitalized on the high prices decided not to do so. This was partially because of the very low interest rates they refinanced into, the capital gains taxes they did not wish to incur or simply because they did not know where they would move to.
Recent events affecting nationwide brokerage practices have been a shock to many real estate agents, even though the underlying issues were no surprise for those who could readily see the changes that would have to be made in buyer representation.
Where do you see the market in Pacific Palisades heading in the next year or two?
There is some concern that the market is beginning another 20 to 25% adjustment, which would be in line with the last 40 years typical pattern. Having experienced three down markets, though, there are several reasons I do not think that is likely for the next two years.
Expert prognosticators in groups and networks I follow are generally expecting this year to be on average 3 to 4% increase in nationwide property values. The Palisades is in the most desirable tier, so logically would perform at least at that level.
The main reason for this is that the inventory of available properties for sale is still far below a level where our market would clearly favor buyers. Most local owners either have no financing on their homes or they now enjoy loans in the 3 to 4% range—well below current interest rates. Because of this, few are highly motivated to sell their current properties even at historically high market values.
What are some of the biggest factors you see that are currently affecting the real estate market in the Palisades?
As just mentioned, probably the greatest impact on the current market is the significant shortage of homes available for buyers who are well qualified to purchase them and often willing to pay a premium price in order to win in bidding situations.
Another factor that has had some impact on the sale of homes above $5 million is the significantly higher transfer tax that was imposed by the city of Los Angeles last year. On the other hand, though, a relatively larger number of new residents who are younger generations have brought into the community a broader range of diversity and gradual changes in the real estate landscape of the Palisades.
You are part of a real estate team. What makes your team stand out and what are some of the benefits of working with a team?
Our team is unique for the Palisades in its composition and systems. Rather than being a loose-knit collection of individual licensed agents as are most other teams, ours gradually evolved over a 30-year period and was modeled after medical or legal practices with specialists in each function necessary to provide all services.
With a business background rather than sales, I wanted clearly defined roles with detailed systems and procedures that would ensure the highest level of service. Four team members have been together for nearly 25 years, which gives us the added value of experience in diverse and transitioning markets.
Some of the benefits clients receive are more consistent guidance and support, stronger negotiation and escrow management skills, broader and deeper expertise in pricing strategies and the entire marketing and pre-marketing process, and more accessibility and availability for property showings and responding to inquiries.
What are some of the marketing strategies The Edlen Team uses to effectively showcase properties?
We make every effort to perceive and analyze each of our listings as a unique product, with owners who have their own individual priorities, issues and concerns to be taken into consideration with them collaboratively. Our team believes in the broadest possible exposure of each listing, even if there is strong interest in it before we have gotten into the marketing phases.
We are in the minority of agents who include the full gamut of a robust marketing program that includes careful preparation of the property before photography, printed ads, emailed flyers to hundreds of targeted real estate agents, social media boosts, regular open houses and any other ideas that might further enhance the showcasing of our listings.
What are some of the things you have learned while serving on the board of the Pacific Palisades Community Council?
I have learned that there are many different ways to be of service in this community. The council meets twice per month for about 90 minutes, and the agenda is usually full of opportunities for involvement regarding issues ranging from land use questions, safety concerns, quality of life matters, public parks, controversial projects and developments, city control of water runoff and street maintenance, etc.
Our community has a rich history of activism whenever there are perceived threats to its environment, business growth and even the appearance of signage in commercial sections.
			









