By SARAH SHMERLING | Editor-in-Chief
Children’s Hospital Los Angeles invites community members to participate in the ninth annual “Make March Matter” fundraising campaign—including several entities with ties to Pacific Palisades.
“All March long, celebrities, local businesses and organizations across food, fashion, fitness, beauty and more will rally together to support CHLA’s lifesaving programs to provide care for all children regardless of health insurance,” read a statement about the campaign. “Last year, CHLA raised more than $1 million to support the hospital’s programs.”
The campaign was first launched in 2016 with 65 businesses. In 2023, there were more than 100 businesses participating.
“The goal is to raise $1 million or more during the month of March through fundraising efforts with local business across Los Angeles to support programs and services at CHLA that create hope and build healthier futures,” read the campaign’s website.
Participating in the campaign again in 2024 is LATE Clothing LA, founded by Paul Revere Charter Middle School student Lalia Susini, which will donate a portion of sales to CHLA. My Hand In Yours, operated by Palisadian Jamie Lee Curtis, who founded MHIY in 2020 to support CHLA through its sales, will donate 100% of proceeds.
“My Hand In Yours has teamed up with MiiR for a heartwarming collaboration to support the incredible #MakeMarchMatter campaign by Children’s Hospital Los Angeles,” read a post on the My Hand In Yours Instagram page. “For every donation made through our partnership, MiiR will double the love by matching donations up to $5,000. Let’s make a difference together. Your support means everything to a child in need.”
Another participating partner this year is Palisades Village coffee stop Alfred.
“Order an espresso or matcha Lavender Latte or Lavender Latte Cold Foam beverage bought during the month of March, and Alfred will donate $1 to CHLA,” according to the statement. “Customers are also encouraged to make additional donations to CHLA at the register upon checkout.”
The campaign kicked off March 1 with an event featuring model, actress and CHLA supporter Kaia Gerber, who, after sharing personal remarks about how her mother, Cindy Crawford, lost her brother “at a very young age,” read bedside stories, as well as created arts and crafts, with young patients.
The event was also attended by Danny Trejo (actor and owner of campaign partner Trejo’s Tacos), CHLA Board of Trustees Chair Nikki Deloach, CHLA patient Sawyer and his family, CHLA President and CEO Paul Viviano, and Senior Vice President/Chief of Development Office Alex Carter.
For more information, including a complete list of 2024 partners, visit makemarchmatter.org/partners.
