‘One Coast’ on Pali’s Shore

By MATTHEW MEYER | Reporter

Fifty-three luxury townhomes and condos on the bluffs of Pacific Palisades, overlooking Sunset and Pacific Coast Highway—it’s an undertaking of such significant scale and in such a prime location that one of the project’s developers told the Palisadian-Post it might never be replicated again.

Yes, ambitious is the word for “One Coast,” the new development that’s well underway above the Bay Club between Castellammare and Tramonto drives, under the direction of Beverly Hills’ etco Homes and Scottsdale, Arizona’s Taylor Morrison.

Four of the project’s nine concrete structures have now risen to their second or third story, and by November, etco Homes President Afshin Etebar told the Post that two of the buildings will likely have reached the rooftop stage of construction.

The rooftops themselves hold vast potential for garden enthusiasts, though they’ll come at a price: One Coast homes, which have already opened for pre-sale, start at $3 million, and only the more expensive models have rooftop decks.

Early renderings from etco suggest a modern patio setting with ivy-lined walls, planters running around the perimeter and wicker lounge seating for a fireplace or outdoor eating area.

Etebar told the Post that rooftop spaces will have access to utilities, so a spa and barbecue are well within the realm of possibility as well.

For those willing to sacrifice some of the entertainment space, there’s potential for an even more expansively green oasis.

“The homeowner could design the rooftop anyway they like,” Etebar said.

And in another nod to the “green,” he added that the buildings will feature a substantial rainwater capture system to supply their irrigation needs, and that the homes can be outfitted for solar panels.

The development as a whole is meant to capitalize on the beauty of surrounding beaches, canyons, mesas, mountains and parks—and is designed to “honor the lifestyle” that such natural splendor encourages in Pacific Palisades.

After years of planning and a preliminary stage consisting primarily of “moving dirt,” Etebar could hardly contain his excitement as he described seeing the homes themselves finally under construction.

Units come in four- and five-bedroom layouts, with elevators that open to interior foyers or lobby landings depending on the floor plan.

The project’s completion is targeted for the end of 2018.