MISA Coming Soon to Palisades Village

By LILY TINOCO | Reporter

Palisades Village has placed signs sharing Los Angeles-based womenswear brand MISA will open this fall, marking the latest tenant to join the development.

MISA’s late founder Shadi Askari-Farhat launched the brand in spring 2016, which embodies her “romantic heart, bohemian spirit and wanderlust eye.” The name is a combination of her two daughters, Milla and Sayeh.

“Born in Los Angeles with an eye to the world, the brand is deeply inspired by her myriad passions—including travel, art and design,” according to the website. “MISA blends bohemian wanderlust with modern romanticism. Their handmade collections feature flowy silhouettes, vibrant prints and unique detailing inspired by the founder’s love of travel, art and design. Explore effortlessly feminine dresses, jumpsuits, knits and accessories for all your moments.”

MISA items and accessories can currently be found in a number of different shops and boutiques, including Neiman Marcus, Anthropologie, Serafina in Pasadena, Blue Eyed Girl in Brea, Pink Laundry in Villa Park and more.

“All of our pieces are handmade in Los Angeles by our team of designers, pattern-makers and sewists, most of whom have worked with us from the beginning,” according to MISA’s website.  “Many loving hands touch each garment—some with over 50 steps—in order to bring the collection to life each season.”

MISA will open in the space where St. Frank was located, between Faherty and towne by elysewalker. St. Frank, which was one of the original tenants to open in the development, offered a line of home luxuries from artisans around the world. The last day it was open was Sunday, September 12, according to a representative.

“We have loved being a part of the Palisades Village opening and the special community of the Pacific Palisades,” Co-Founder, CEO and Creative Director Christina Bryant Herbert said to the Palisadian-Post of the store’s closing. “COVID-19 gave us the opportunity to focus on growing our online business as well as the breadth of our product assortment, and ultimately we have decided to close the Palisades store to direct more of our resources toward those activities.”

Bryant Herbert added that in the three years the store was open at Palisades Village, the brand built “lasting relationships with many customers in the LA area” and they “look forward to continuing to serving those clients” through the St. Frank website, as well as in-store in San Francisco and Palm Beach.

Representatives from Caruso said MISA will be opening this fall.