The Gift of Real Estate Gimmicks

Or—How Much Stuff Can We Put Our Name On?


Bust out your branded pens and pads of paper—complete with dazzling headshots and detailed contact information at the top—because the Palisadian-Post is diving into the wacky world of real estate marketing gimmicks.

We’re all familiar with the standard branded fare: the aforementioned writing implements, fridge magnets and business cards galore.

But what other useful (or not so useful) items can real estate agents stamp their information on in the name of getting their brand into as many hands as possible?

In a display of the hard-boiled investigative work that you’ve come to know and love from this reporter, I’ve compiled a list of some of the more unusual branded items we’ve encountered.

They include:

  • Hand sanitizer
  • Drink coozies
  • Phone covers
  • Chapstick
  • Mints, chocolates, gum and candy jars
  • Balloons
  • Stress balls
  • Bottle and jar openers
  • House-shaped fly swatters
  • Frisbees
  • Thumb drives

And, my personal favorite, a headshot and business cards next to a basket of fruit and muffins for joggers at the base of the Santa Monica Stairs.

Who’s ready to unseat that as my top-branding prize? It will take some real ingenuity.

Send your swag the Post’s way and we’ll be the judge.