Simon Beardmore is on a “Personal Mission” to Build Long-Term Relationships with Clients and Fellow Brokers in the Community
By SARAH SHMERLING | Editor-in-Chief
Hailing from Sydney, Australia, Simon Beardmore brings with him a deep appreciation for architecture and design when working with real estate clients in Pacific Palisades and beyond.
Beardmore’s passion for the industry was ignited at an early age, growing up in a family of real estate investors. He began his career in the U.S. three decades ago, first as an investor and designer and then shifting to sales a few years later.
“Both of my parents had a very different but strong sense of what makes a home; my father from an architectural standpoint and my mother from an art and interior design standpoint,” he shared with the Palisadian-Post. “The result was my early interest in all aspects, and I started investing in houses as soon as I could, both abroad and here in the U.S. I built homes, designed homes and as a result, understand and appreciate many details. My interest in sales started two decades ago, when I was drawn to the unique and individual challenges of residential clients in buying and selling homes.”
He explained that he has a “personal mission” to build long-term relationships with clients and fellow brokers in the community, with a client base today that is almost entirely based on referrals.
“Relationships in my business are critical,” Beardmore explained. “For most, this is the biggest purchase they’ve had in their lives, and it’s also deeply personal. Building trust with my clients is essential, and that they can rely on the fact that I will put their interest above all else.
“As far as other brokers, they are also valuable relationships, and my good standing with them has facilitated many deals in a competitive environment.”
Beardmore added that he approaches every new deal with the philosophy that “every detail matters.”
“The specifics for each house are different, and most wouldn’t notice the smaller things that go into the overall impression of a house, but I pay attention to every single one to maximize the sale and yield for my clients,” he explained. “On the buying side, identifying every aspect that has potential unseen value and every aspect that is a leverage point is crucial to finessing a purchase that maximizes return.”
When asked about specific trends that he sees in the Palisades, Beardmore said “walkability,” adding that the Palisades is a close community and walking through neighborhoods, shopping and eating out are all close enough that residents feel connected at all times of day or night.
“As far as interior trends,” Beardmore said, “I really love that kitchens have become less like kitchens and more like living spaces. I don’t think we’ll ever go back to the galley kitchen.”
Over the next year, Beardmore predicted that the high desirability of the Palisades—as well as many other neighborhoods in Los Angeles—will continue to see healthy levels of supply and demand. He added that he does not see the market slowing down because areas have “such significant appeal.”
Offering advice to first-time home buyers, Beardmore said the most important thing to consider is location.
“You can change the house, the neighborhood is permanent,” he said. “Also don’t underestimate the value of the agent, there are so many nuances of home buying during the process that are equally as critical as they are on the selling side. I especially enjoy working with first-time buyers, it’s the beginning of the relationship.”
When he’s not working, Beardmore gives back to the community through charitable contributions and volunteering at local organizations, but on a grassroots level, he shared that he believes it’s important to extend a “hello” and exchange a conversation whenever possible—whether that’s at the local grocery store, gas station, coffee shop or street corner—because “even a smile goes a long way.”
He added that he loves to cook family dinners, and enjoys playing tennis with his son and surfing almost every morning with his daughters.
Beardmore works out of Sotheby’s International Realty – Brentwood Brokerage, located at 11911 San Vicente Blvd. For more information, visit simonbeardmore.com.
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