ETCO Homes Welcomes Homeowners This Month, Updates

By LILY TINOCO | Reporter

Private homebuilding company ETCO Homes—which focuses on boutique urban infill condominium development—recently commemorated the opening of the new community One Coast here in Pacific Palisades.

One Coast comprises 53 oceanfront townhomes and single-level flats in a gated community along the coast.

Bree Long, senior vice president of etco HOMES sales and marketing, caught up with the Palisadian-Post to offer updates on the premier coastal community.

Long said the first phase of homes were slated to be deliverable by December, and will be closing this month. The first phase of homeowners will be moving in by the end of this month, “which is super exciting,” Long said.

The second phase of homes located on upper Tramonto Drive will likely be available for move-in late spring or early summer of this year.

Long said there has been a renewed interest in the project in the last 90 days.

“I have been really thrilled …  to see the renewed interest in the project, it speaks volumes of the mindset of the buyers,” she said. “And we’re achieving our aim in really educating the market on this pioneering project in Pacific Palisades that hasn’t been seen, nothing like this has been seen in the last 30 to 40 years in this neighborhood.

“I think brokers are starting to see that, and so are buyers.”

Long said there was a profound shift in the marketplace following the holidays and the announcement of the available COVID-19 vaccines, and phones have been ringing “off the hook” since late December.

“A lot of buyers returned that had previously visited us to get a sense of what One Coast was about, then went off to look at other available options on the marketplace, only to return to One Coast,” Long said. “To realize we actually have a really special product here … and they’re coming back with a real seriousness in their home search.”

She said One Coast continues to see buyers who are coming from other markets, the East Coast, and various markets in the country, seeking a secondary home on the Coast.

“The psychology of the buyers market really shifted in those 90 days,” Long said to the Post. “We have folks that didn’t have to move out of necessity that are now contemplating what their options are in the New Year… so that’s really positive for us.”