Bruce Shurtleff, an 11-year resident of Pacific Palisades, died suddenly on March 16. He was 58. Born on June 27, 1946 in New London, New Hampshire, Bruce graduated from Arizona State University with a B.S. in business administration and an M.B.A. concentrating on marketing and finance. He received a second M.B.A. from the American Graduate School of International Management. During his long and varied career, Bruce worked for Gates Rubber Company in Denver, Ogilvy and Mather Advertising in New York and New Zealand, and the government of New South Wales, Australia, in Los Angeles.’He then formed RBS Associates, an international business consulting firm. Bruce, a beloved friend to many, had a great passion for life and traveled extensively. He had recently returned from a motorcycle trip across South America, with another trip planned for the fall. In addition, he was an active member of the Palisades-Malibu YMCA masters swimming program and competed in numerous swim meets at the national level. He was the heart and soul of the team. He is survived by his brother, William, and sister, Lansing Ann Wallace, both of whom reside in Colorado. Funeral services were held on March 24 in Santa Monica. Ashes will be interred in the private family cemetery in New London, New Hampshire. Donations may be made in Bruce’s memory to Women in Recovery, 911 Coeur d’Alene Ave., Venice, CA 90291 and to the Palisades-Malibu YMCA Aquatics Program, 821 Via de la Paz, Pacific Palisades, CA 90272.
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