Signs Revealing Latest Tenant FRAME Appear
By SARAH SHMERLING | Editor-in-Chief
The latest shop to open its Palisades Village doors is Brandy Melville, which welcomed its first customers to the Sunset Boulevard location on Saturday, April 20.
“Brandy has become a cult favorite of fashionistas everywhere,” the Palisades Village website explained. “The Brandy Melville style ranges from loose-fitting off-the-shoulder tees, to soft angora sweaters and stylish dresses. Women of every age can find something at Brandy Melville to fit their style, closet and budget.”
The Italian-founded clothing and fashion brand was established in 1970 by Silvio Marsan and his son. Most of the apparel is offered in one size, which, when ordering from the website, is listed as the size it is closest to, including “fits size X-small/small” or “fits size small/medium.”
Brandy Melville opened its first retail store in 2009 at UCLA in Westwood, and by 2015, 65 stores were opened worldwide. Today, the brand currently operates stores in 22 states and Washington, D.C.—with over 30 stores in California, including Santa Monica and The Grove.
Along Swarthmore, in the space once occupied by Rachel Zoe during her Palisades Village residency, signs for FRAME have gone up in the windows.
“FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic,” the brand’s website reads. “Its collections take inspiration from a French way of ‘dressed up casual’ embodied by the style icons of the 1970s.”
The FRAME brand, with headquarters split between Los Angeles and London, was first launched in 2012 and now produces four ready-to-wear collections for men and women throughout the year.
The Palisades Village iteration will be the seventh FRAME store, with locations in Colorado, Texas and Los Angeles on Melrose Place.
“We look forward to welcoming our other tenants throughout the rest of spring and summer,” a Caruso representative shared of the remaining tenants left to open, including Madewell, Erewhon, Buck Mason and City National Bank.