By LILY TINOCO | Reporter
Palisadian Sim Farar was among four people appointed by President Joe Biden to be United States representatives to the United Nations on Monday, September 13.
New York born and Southern California raised, Farar said he has been an investment banker all his life. He is a managing member of JDF Investments Company, LLC, specializing in corporate development and financing merger transactions, and a “key figure” in Los Angeles, serving on the board of directors of different companies.
But Farar said he has always maintained an interest in politics and has been involved a long time.
In 1994, Farar received a presidential appointment to the Advisory Committee on the Arts of the John F. Kennedy Center for Performing Arts in Washington, D.C., and he has been appointed by four U.S. Presidents—Bill Clinton, Barack Obama, Donald Trump and Biden—to serve as the chairman of the U.S. Advisory Commission on Public Diplomacy.
“It just so happened these things fell in my direction: I love policy, I love public diplomacy and I love politics,” he said to the Palisadian-Post.
This year, he is returning to the United Nations General Assembly for a second time: Originally appointed by former President Clinton to serve as the United States Representative to the 54th General Assembly in 1999, Farar is the second individual to be appointed to this position twice.
The Highlands resident said accepting the news has been exciting and he looks forward to representing the United States and working with Biden.
“It’s fascinating … I was here for the 54th General Assembly, it was a big honor to be asked twice,” Farar said. “My job is to meet with … several of the ambassadors of  countries to try to work out some issues and resolve some stuff together. I look forward to working with my colleagues, engaging with the United Nations to reaffirm our commitment to peace and security.”
Although Farar will spend some time in New York for the 74th session of the UN General Assembly, when he returns to Pacific Palisades, he knows he has plenty to look forward to.
“We moved to the Palisades in 2004 and we love the community,” Farar said to the Post. “My two sons are both lawyers, and I have four grandchildren who all live in the Palisades. When I’m here I go to the beach everyday, and swim at the beach or ride my bike on the path. It’s a beautiful place, there’s wonderful people.”
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