Alan H. Friedman

Alan was raised in Omaha, Nebraska and came from a long lineage in the jewelry industry. His father was legendary Ike Friedman, owner of Borsheim’s Jewelry Store, one of the largest jewelry stores in the nation based in Omaha where Alan worked at the young age of 5 wearing a clip-on tie and cleaning display cases. Borsheim’s was later sold to Omaha financier Warren Buffett.

Alan continued his passion for jewelry design, earning his graduate gemologist degree from the Gemological Institute of America. In the early 1990s, he moved to California after meeting and marrying Layna Silvagni Friedman.

Alan and Layna (also a designer and national event producer) signed the lease on their first showroom Alan Friedman Jewelry in Beverly Hills.

By the mid-1990s many of the Friedman designs were available in high-end stores around the country. Friedman always said he designed each piece of jewelry for the one person he believed was destined to fall in love with it.

Known for their uniqueness and beauty, Alan Friedman’s designs have been sought after by many in the entertainment industry. The Friedmans also introduced the jewelry industry to one of the nation’s favorite style icons with their Barbie®-inspired jewelry collection, Barbie™ Rocks by Layna and Alan Friedman.

Always willing to support local and national charitable organizations and known for their incredible generosity and kind hearts, Alan and his wife Layna have supported charitable contributions ranging from Midnight Mission of Los Angeles, John Wayne Cancer Institute, Keep A Child Alive, Best Buddies, Sunshine Foundation Autism Awareness, Camp Ronald McDonald, Children’s Action Network, Project Angel Food, St. Jude’s, Cedars Sinai Women’s Cancer Program and numerous Omaha, Nebraska-based charities.

A 21-year resident of Pacific Palisades, Alan Friedman is survived by his wife Layna Silvagni Friedman; daughters Caroline, Whitney and Nicole-Juliet; son Nicholas Alan; grandchildren; and sister Susie Cohn.