The Pacific Palisades Chamber of Commerce Hosts Holiday Event
By SARAH SHMERLING | Editor-in-Chief
On Friday, Nov. 30, the holiday season kicked into high gear with low temperatures, festive lights glowing—and Palisadians filling the streets for the Pacific Palisades Chamber of Commerce’s first-ever Christmas Stroll.
Wanting to try something new, the Chamber planned an evening that was different than their past signature event: the Holiday Ho!Ho!Ho!
This year, participants were handed a passport and were encouraged to get stamps from participating businesses. Those who collected six or more stamps were entered into a drawing for gifts from local businesses, totaling nearly $1,400.
Out of the 250 or so people who joined the Chamber for the stroll, more than 125 returned their booklet to enter the giveaway, which included prizes from BOCA, Café Vida, Collections Antiques and eight additional local businesses, Chamber President Bob Benton told the Palisadian-Post.
“I think it was a huge success,” Benton shared. “We were overwhelmed, we didn’t ever expect it to be as big as it was.”
Benton shared that the idea behind the stroll was to get Palisadians into stores they normally wouldn’t frequent and be encouraged to take a look around and find something that they liked.
“The idea was a big success and we were thrilled,” Benton explained.
In addition to help from Chamber members, including Dr. Maria Tapia of Dentistry by Design and Fay Vahdani of Luxe Home Care, over 30 Palisades Charter High School Ambassadors were around to help coordinate the event.
“The Pali High Ambassadors were a huge help to us, distributing the programs all throughout the town and Village, greeting the many guests who stopped by the Chamber to turn in their maps, and man our hot chocolate, candy and cookie table,” Chamber Chair of the Board Susan Payne shared.
The evening also featured a performance by Fancy Feet in the Regal Cleaners parking lot—with dozens of parents and community members gathered around to watch—and visits from the Coldwell Banker carolers.
Also part of the event, participating businesses decorated a tree and each person strolling was given one vote. The winning tree was decorated by Antioch boutique Denise Carolyn.