“Each computer has its own personality,” said Matt Kinzelberg, the man who founded West LA Computers, headquartered in Pacific Palisades. “Not every computer works exactly the same way.”
Kinzelberg, who has lived in the Palisades since the age of seven and currently lives in Alphabet Streets, said his mother claims he has been computer-savvy since kindergarten. His own earliest memories of working with computers date back to high school when he began helping others set up home computers and learn new software.
Rich Schmitt/Staff Photographer
After college he worked for three years in the ticket sales department for the LA Dodgers, then contacted his former clients from high school and restarted his one-man business.
“It’s just me,” Kinzelberg said. “There’s nobody else. You get my personal phone number and my email address. I do house calls, I’ll come to your office, or I can help remotely by logging on to your computer.”
West LA Computers, which handles both PC and Mac technology, offers services such as computer set-up, software installation, virus removal, website design and maintenance, data recovery and backup, smartphone support and more. He also offers unbiased purchase consultation for those wondering what computer or equipment is right for them or their business.
“A lot of people buy the most expensive technology because they want the best, but that doesn’t necessarily mean they’re getting what’s right for them,” he said. “I’m not pushing any product.”
In this day and age, Kinzelberg knows how useful technology can be for both individuals and businesses. However, he knows it can be frustrating when something doesn’t work right.
“When a customer can’t get a printer or the Internet to work, I come in, do my thing and it’s like I’ve saved the day. I enjoy that,” said Kinzelberg, whose business has afforded him the opportunity to meet a lot of Palisadians.
“I’m very in tune with what’s going on in the community,” said the long-time resident who has provided services to local businesses, including The Cypress Center and Palisades Garden Café.
“Owning a business in the Palisades is rewarding because I see my clients around town and have a special relationship with them,” he said.
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