By SARAH SHMERLING | Editor-in-Chief
Taking over one of the few remaining vacancies at the 1-year-old Palisades Village is WILLIAM B + friends—a store offering women’s clothing, accessories, home decor and more.
“WILLIAM B + friends provides a uniquely fun shopping experience by offering a well-curated selection of women’s clothing, accessories, handbags, shoes, jewelry, home decor and gift items,” according to the Palisades Village website. “Re-imagined as the ultimate girl-spot, WILLIAM B + friends creates the one-stop shop for every woman.”
The brand, which was founded 25 years ago, retails at boutiques and department stores across the U.S. in addition to operating nine stores from Huntington Beach to Palo Alto. The closest location currently open is in Brentwood Gardens.
“With a customer-centric philosophy, WILLIAM B + friends expanded their premium line into their own boutique concept,” the brand’s website reads. “Interacting one-on-one with their loyal customers provided real-time, accurate feedback and allowed for prompt reactions to styles and trends.”
WILLIAM B will move into the spot nestled between Sweet Laurel Bakery and Gornik & Drucker, which have both been serving customers since Palisades Village first opened in September 2018.
Other Caruso-owned developments are already home to WILLIAM B storefronts, including the Promenade at Westlake and Waterside Marina del Rey.
Representatives from WILLIAM B + friends did not respond to inquiries about when the Palisades store will open, but temporary signs placed on the storefront boast “coming soon.”