Serendipity is an event floral design studio located in Pacific Palisades. Owner and designer Dana Goldstein was raised in Toronto, Canada. She earned her business and psychology degrees at York University before she moved to Los Angeles in 1999 and worked in the financial industry for many years.
Her husband, Adam, grew up in the Palisades, so when they got pregnant with their first child, they both agreed that there was no better place to start their family.
After many years spent away from the workforce raising their children (Jake, 12, and Rachel, 10), serendipitous events guided Goldstein to pursue her passion for floral art. She combines her love of nature and creativity to curate unique floral designs and tablescapes. Goldstein hand selects fresh blooms and unique materials to bring beautiful arrangements to life.
She works closely with her clients in order to create their vision while also being mindful of their budget. Serendipity does not have a retail location yet but consultations are always complementary.
Serendipity is also proud to give back by donating 10 percent of all sales to Deity Animal Rescue, a nonprofit rescue organization based in Los Angeles. They rescue, rehabilitate and place stray dogs into loving and committed homes.
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