Palisades Village to Welcome Byredo

By MAGNOLIA LAFLEUR | Reporter

Palisades Village will soon welcome Byredo to the development—with signs on its forthcoming space reporting that the storefront is slated to open sometime this summer.

“Byredo is a modern European luxury house founded in 2006 with an ambition to translate memories and emotions into products and experiences,” according to the Palisades Village website. “Manifested through a variety of objects, the Byredo universe began with fragrance and has since evolved into a full range of makeup, home, leather goods and accessories.”

Based in Stockholm, Byredo was founded by former fine artist Ben Gorham. The brand is described as an “avant-garde collection” that “offers an array of beguiling notes, from fresh floral and warm musk to spicy sandalwood and smoky wood of the highest quality” on its website.

Byredo is a sister company to diptyque, which opened a store in Palisades Village April 2021, replacing a former storefront occupied by Cynthia Rowley. Diptyque is a French luxury fragrance brand that produces eau de parfum, eau de toilette, scented candles and perfume oil diffusers.

Byredo is slated to occupy a space on Swarthmore that has been vacant since the development first opened in September 2018. It will be located next to Reformation, across the street from Angelini Ristorante & Bar.

Two additional stores that are reported to be joining Palisades Village are luxury skincare Aesop and French clothing brand Officine Générale, according to real estate news outlet The Real Deal.

Founded in 1987 by hairdresser Dennis Paphitis, Aesop features fragrance, hair and home products alongside its skincare.

“Our objective has always been to formulate skin, hair and body care products of the finest quality; we investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy,” according to the Aesop website. “In each of our unique stores, informed consultants are pleased to introduce the Aesop range and to guide your selections.”

The store is currently hiring to fill several positions, according to its website, including a store manager, full-time retail consultant and part-time retail consultant.

Officine Générale is a Parisian-based men and women’s clothing brand founded by Pierre Mahéo that uses French, British and Italian fabrics.

“Every detail, every pocket, every stitch has been thought out to ensure the item lasts longer, and improves the comfort of its wearer,” according to the Officine Générale website. The brand aims to blend high quality and minimalist high-end aesthetics with affordable costs.

As the Palisadian-Post went to print on Tuesday, it was unclear where Aesop and Officine Générale would be located, though spaces previously occupied by Amazon Books, William B + Friends and Madewell remained unoccupied.

Requests for comment about the reported forthcoming brands went unanswered by Caruso as the Post went to print.