‘End-of-the-Line’ Gets Much-Needed Makeover

By GABRIELLA BOCK | Reporter

The unsightly bus stop at Sunset and PCH has become a little more welcoming.

The westbound, end-of-the-line LA City bus stop once littered with garbage and loose dirt is now home to nearly 150 colorful vinca flowers, thanks to Palisades PRIDE President Bruce Schwartz.

Also known as periwinkle, the vinca flower is a drought-resistant annual that thrives in nearly any type of soil it’s planted in.

Schwartz told the Palisadian-Post that while the flower isn’t the flashiest plant in the nursery, he selected the vinca for its low maintenance and all-year bloom.

“This flower will survive just about anything,” he said. “It was important that we planted something that would hold up.”

When he’s not transforming the community one gardening project at a time, Schwartz is a local real estate agent who also serves on the Pacific Palisades Task Force on Homelessness.

Schwartz explained that, in addition to eliminating another neglected, city eyesore, the beautification of the Sunset and PCH bus stop should be thought of as a “symbol of hope” for those who ride the metro route until its last stop.

He also noted that the entire area serves as the “gateway into the Palisades” and offers visitors a first impression of the community.

“I hope this project will inspire other property owners in the area to clean up their lots,” Schwartz told the Post. “We’re talking about the starting point of the world-famous Sunset Boulevard. We should be proud of this entryway—it should reflect the true spirit of our community.”