Home Spotlight: Elegant 2 Story Contemporary Home With Ocean & City Views
Located on coveted Charmel Lane. Thoughtfully done in 2001, this spacious home offers ocean, city & mountain views from the second floor and city views from the first floor. Beautiful architectural entry with high ceilings leads to a very open and easy floor plan with all the living areas opening to the large patio and pool area great for entertaining and enjoying the indoor outdoor lifestyle. Amazing central kitchen has beautiful granite counter tops, wooden cabinets, high end stainless steel appliances including 2 Sub Zero refrigerators, 3 dishwashers, one gas stove, one electric stove, 2 ovens, microwave and a sleek commercial size overhead vent over the center island. 3 full bedroom suites & a den that can easily be converted to a 4th bedroom suite. Delta elevator for easy access to 2nd floor. All bedrooms & living areas have independent A/C & heating, water filter and softener for entire house and many more features.
Median Sale Price Up 15% Due to Low Inventory
By MICHAEL EDLEN | Special to the Palisadian-Post
As of Feb. 28, there were 58 single-family Pacific Palisades residences listed in the Multiple Listing Service (MLS), which is 27 percent lower than at the start of March 2016. So far this year, 37 Palisades homes have sold, which is 15 percent more than this time last year. There are now 35 homes in escrow in the Palisades.
Although the average price per square foot is exactly the same as this time last year, the median sale price is 15 percent higher now. That is logical because of the significantly lower inventory level today.
The lowest-priced available home is a two-bedroom, one-bath on Radcliffe at $1.599 million. The highest-priced property is a seven-bedroom, 13-bath on San Remo, asking $38 million.
The lowest sale price so far this year was a three-bedroom, three-bath on Sunset, which sold for $1.703 million. The highest sale so far this year was a seven-bedroom, 10-bath on San Onofre, which sold for $22 million.
There are now nine condominiums/townhouses on the market. They range from a one-bedroom, two-bath on Sunset, offered at $675,000, to a three-bedroom, three-bath condo on Sunset for $3.395 million.
Five condos are currently in escrow. There have been seven condo sales so far this year. The lowest was a two-bedroom, two-bath on Bienveneda, which sold for $816,000, and the highest was a three-bedroom, three-bath townhome in Sea Ridge on Palisades Drive, which sold for $1.65 million. The median condo sales price is $1.15 million, which is up from this time last year.
There are currently 10 pieces of raw land available, ranging from a 3,700-square-foot lot on Posetano, being offered at $175,000, to $5.95 million for several acres on Via Santa Ynez. There are no lots in escrow and none have sold this year.
There are currently 60 available leases in the Palisades. They range from a one-bedroom, one-bath condo on Sunset asking $3,350 per month, to a five-bedroom, six-bath home on Posteano, asking $155,000 per month.
There have been 34 leases so far this year. The highest lease was a five-bedroom, six-bath on Via Cresta for $25,000 per month, and the lowest was $2,850 per month for a one-bedroom, one-bath on Sunset. The median was $6,950 per month.
Michael Edlen, an agent with Coldwell Banker, has been keeping statistics on Pacific Palisades housing prices for the last 31 years.
10 Tips for New Residential Real Estate Agents
By MICHAEL EDLEN | Special to the Palisadian-Post
The easiest part of being in real estate is getting the license. The ease of entry results in far more agents than the level of sales can sustain, which results in a high level of attrition during most time periods.
The following suggestions are based on 30 years of experience and observation of which agents succeed and which do not. They are offered to assist those who are willing to make the necessary commitments and be accountable for daily actions that are generally required for success.
1. Have a realistic outlook and be financially able to go for six to 12 months without any income from real estate. Some find ways to keep their current job longer, while getting prepared for full time work in real estate. The median average number of sales per Westside agent is only one per year.
2. Keep in mind that this is a business, and all successful businesses have a basic plan or roadmap with budgets for marketing, etc.
3. High self-motivation, strong commitment, resilience, good communication skills and the ability to learn quickly are all characteristics of agents who have a high likelihood of success.
4. People come first in this business, always. Real estate is a service industry. Success requires good listening skills, a solid work ethic and an understanding of what it means to be a fiduciary. Figure out how to provide service to people, get involved in community programs and groups, etc.
5. One of the best ways to get on—and stay on—a right track is to find a successful and trustworthy agent or broker to serve as a mentor. Alternatively, many have preferred to engage a coach to help guide and hold them accountable for the daily activities necessary to success.
6. Learn as much as possible as soon as it is feasible. Embrace education, be open to learning from each experience. There are almost limitless ways to grow in this profession, including many books, training programs, webinars, coaches, etc. Be willing to invest in yourself on a continuous basis, right from the start.
7. Learn the inventory in the area you would like to specialize in. Become qualified to back up the claim to be an expert in the niche you decide to select. This will require seeing as many of the listings as you can, making careful note of features and differences, and doing property evaluations as exercises to develop the analytic skills needed. If you are fortunate to be going to interview a prospective new client, be willing to invest hours if need be in order to know many of the homes that are on the market or have been sold recently.
8. Start building a “book of business” in the first month for prospective new clients. Find a good contact management system and use it right from the start to keep track of potential prospects, your sphere of influence, a variety of resources and vendors, etc. Be sure to let everyone you know that you are now in the real estate field and would appreciate any opportunities for service, including just providing information pertaining to homes, properties, etc.
9. Make the effort to socialize and network even while still getting a license, so people can become aware of you as a resource for information or assistance. Social media marketing can provide a gradually growing digital footprint that begins to bear fruit down the road.
10. Practice professionalism. Do what you say you will, respond in a timely manner, respect your peers, address problems head-on and when they arise, correct issues immediately. Always treat people fairly and with honesty.
Of course, there are many other practical actions and systems that will be important for consistent accomplishment in this field. However, if a new agent is willing and able to put into practice the above suggestions, and if they are patient and persistent for at least a year, they will have a far better chance of eventual success.
Michael Edlen has been ranked in the top 10 of more than 70,000 Coldwell Banker agents and in the top 100 agents in the country. He has sold $1.5 billion of real estate, participated in various training and mentoring programs, and has been regularly writing about residential real estate since 1990. He may be reached at 310-230-7373 or firstname.lastname@example.org.
Hawn and Russell Sell Riviera Home
By SARAH SHMERLING | Managing Editor
Goldie Hawn and Kurt Russell have sold their Riviera home for $6.9 million. The couple spent 12 years in their Pacific Palisades home.
The two-story, five-bedroom, five-bathroom home, which is about 6,400 square feet, is located on Capri Drive on a very private .42-acre lot.
The home boasts family living spaces that are filled with light, a spacious and inviting kitchen, as well as a breakfast area that flows into the lush outdoor space, which includes a pool, spa and mature landscaping.
On the first floor of the home are three bedrooms, including a romantic master wing with a fireplace, spa tub and dry sauna. Also on the first floor is a guest suite with high vaulted ceilings and large loft area.
Located on the second level are two large bedrooms—one of which Hawn and Russell have been using as a gym/Pilates room with French doors that open to the yard below.
And for the ultimate in relaxation, there is a media room that overlooks a large pool and entertainment area.
The home was remodeled in 1999 and then again in 2006.
The listing agent for the home was Kimberly Pfeiffer of Coldwell Banker.
Just up the coast, Hawn and Russell sold their Malibu beach house for $9.5 million in 2013—a 33-percent price cut from its listed price of $14.749 million.
Hawn can be seen on the big screen in her first film in over 10 years, “Snatched,” which is due out this May. Russell will be in two upcoming movies: “The Fate of the Furious” and “Guardians of the Galaxy Vol. 2.”
How to Grow a Green Business
By ALISON ROWE | Special to the Palisadian-Post
With spring around the corner (or already here, according to some frisky wildlife) there is a new startup in Rustic Canyon—but this one has no apps or algorithms.
Revival Roots builds and maintains raised garden beds, stocked with organic vegetables and herbs—and is, for many homeowners, a welcome extension of their “indoor-outdoor” Palisadian lifestyle.
Reed Newman, the founder and chief executive officer, is a Los Angeles native who got his start at the family’s Santa Inez vineyards.
“We would go up there on the weekend. I would always procrastinate finishing my homework,” he said with a laugh. “I’d be out working with the vines.”
After earning his degree in environmental and life sciences at Cornell University, Newman is home again and enthusiastic about bringing the benefits of organic, environmentally sound horticulture right into family back yards.
He has a system: Start by selecting the best new-growth California redwood lumber to construct raised beds 77 inches long, 44 inches wide and 15 inches tall.
Each bed is filled with specially sourced, nutrient-rich soil and a drip irrigation feed. Clients can start with one bed or plan on more as part of a garden redesign.
Planting in raised beds gives the gardener control over the inputs to the vegetables, lifting the tender plants above any contaminated soil, controlling the watering and drainage, and ensuring the proper balance of nutrients.
Each bed can accommodate approximately six varieties, and the collections of plants are curated to ensure clients never have too many—or too few—of their favorite healthy treats.
Newman said that he finds that the reasons clients order the beds are varied, including those who have children and want to introduce them to nature and the value of growing produce.
The delight in harvesting may just be what is needed to encourage junior to eat his greens.
For others the sustainability is a draw, as they replace their lawns with geometric lines of fancy lettuces, parsley and fern-topped baby carrots. The company has worked with architects and landscape designers to incorporate the raised beds into homes and gardens. It found that they fit equally well into contemporary, mid-century and Spanish home designs.
Gourmet cooks stock their beds with heritage tomatoes and rare herbs that may play a big part in their chosen cuisines, such as lemongrass for the client who loves Thai food.
Newman explained he loves the process of consulting with clients about what they like to eat and sourcing the best-tasting plants. He chooses varieties to give a succession of produce throughout the year to delight the eye as well as the palate. In this, he is helped by Los Angeles itself, since the weather allows for growing vegetables all year round
For many, concerns about chemical treatments and lack of freshness motivate the desire to grow their own food. However, building and maintaining a vegetable garden is often a challenge for busy homeowners.
“It’s hard to do it on your own—you have to build the structure, source the soil and find the plants,” Newman said.
The beds must look neat with perfect rows of plants, no weeds and no pests. So Revival Roots makes weekly visits to keep the slugs and aphids at bay using environmentally friendly methods to ensure picture-prefect produce.
Newman said he has no doubts about why he’s offering his service.
“My mission,” he said with satisfaction, “is to make home gardening simple.”
Old Palisades Real Estate: The Story of All Hallows Farm and Its Celebrity Owners
By MICHAEL OLDHAM | Special to the Palisadian-Post
Before there was Palisades Charter High School, there was All Hallows Farm. Michael Oldham reveals the Palisadian stars who enjoyed life on the farm, complete with bulls, in the decades before the pastures grew into the school.
Silent movie star Francis X. Bushman moved into Pacific Palisades in the early 1940s, buying a modest, vine-covered cottage on Hartzell Street. Several years before the famous “Ben-Hur” actor had his curtains measured for his Alphabet Streets home, his daughter had already built a house with her husband in the Palisades.
Virginia Bushman and Hugh Ryan “Jack” Conway hired architect Allen George Siple to design them a house in the late 1930s. Their Early American home would sit on 125 acres of land and carry an address of 15600 West Sunset Blvd. The Temescal Canyon property was called “All Hallow Farms,” and the couple would live there for nearly two decades.
Besides the Palisades, Virginia and Conway both shared something else with her famous movie star father, Francis: Hollywood.
Conway began his Hollywood career as both an actor and director. He starred in and co-directed one of the earliest movies ever filmed in Hollywood, “Her Indian Hero of 1912.”
But Conway is most famous for his work behind the camera. Early in his career, he worked for Universal Pictures. There, he directed himself along with actresses Ella Hall and Gertrude Astor in a 1917 Universal film “The Little Orphan.”
Conway, usually seen in photographs dapperly dressed and on rare occasions holding a cigarette, is most associated for his longtime service at Metro-Goldwyn-Mayer Studios, where he directed films from 1925 until 1948. His no-nonsense style served him well directing such films as “Boom Town,” the 1940 adventure movie starring Clark Gable.
While Conway may have not been a creative genius when directing, the Minnesota-born studio man did film the Charles Dickens classic, “A Tale of Two Cities.” The 1935 film is Conway’s signature screen product.
Like her father, Maryland-born Virginia was an actress during the silent film-era, though her acting career was brief. In the mid-1920s, she had a couple of uncredited roles and a part in a short film called “Playing the Swell,” a film Francis had a part in. The 1926 short was released the same year the wavy-haired Virginia would marry for the first time.
The beautiful actress and Conway were married at the groom’s Los Angeles home on Sept. 21, 1926. On Oct. 3 of that year, the Detroit Free Press printed an announcement of the nuptials of this Hollywood couple.
“Wedding bells rang prematurely for Virginia Bushman, 20-year-old daughter of Francis X. Bushman, widely known for his early work in motion pictures, and Jack Conway, director for Metro-Goldwyn-Mayer. The couple surprised their friends by their quiet marriage at Conway’s home. They are spending their honeymoon at Pebble Beach. Only a few intimate friends and members of the bride’s family were present at the wedding ceremony. The engagement of Conway and Miss Bushman was announced several weeks ago, but their sudden marriage was a surprise to their many friends. The decision not to wait was based on studio production plans permitting Conway a brief vacation before he begins direction of his next picture.”
Conway was 20 years Virginia’s senior and already a veteran of marital life, as his marriage to Virginia was his second trip to the alter. He had previously wed another actress, Viola Barry, an early silent film star, in 1911. Conway and Barry had a daughter and divorced in 1918 when his directing skills were picking up speed and Barry’s acting career had already come to a close.
Virginia’s movie days were ended with her marriage to Conway. Instead of the screen, she chose to settle into home life.
As newlyweds, Virginia and Conway would share his Los Angeles home. But they would soon depart to live in Beverly Hills, staying on Schuyler Road into the 1930s. Yet, the Palisades were calling, and by the late 1930s, Conway and Virginia had settled into All Hallows Farm.
Little can be gathered about the couple’s home and Palisadian farm life, but in 1943, they were photographed with their two champion bulls were enjoying a kiss from each other. By then, the couple had sold off some land to the Pacific Palisades Woman’s Club. The sale took place in 1942 and the PPWC would eventually build a clubhouse on the land.
Virginia and Conway raised their two sons, Michael and Patrick, on All Hallows Farm. The kids had plenty of acres to run around on while growing up. Patrick would eventually follow his parents into Hollywood, as an actor.
If anybody ever paid a visit to All Hallows Farm, among them might have been Conway’s close Hollywood friends, such as MGM executive Edward J. Mannix. Another friend of Conway’s was versatile actor Leo Carrillo, who might have moseyed on over to the farm from his nearby rancho in Santa Monica Canyon. The Spanish-born actor was a significant conservationist, helping the state buy Hearst Castle and celebrated every time you visit Leo Carrillo beach on the other side of Malibu.
Conway died at home on All Hallows Farm of a pulmonary infection on Oct. 11, 1952. He was 65 years old.
His friend, legendary leading man actor Spencer Tracy gave the eulogy. And per a Los Angeles Times issue from Oct. 16, 1952, Tracy’s eulogy included some tender words.
“We’re the losers,” Tracy said. “We, his friends and colleagues … we, in this moment, feel a sudden emptiness. Long before most of us ever heard of a place called Hollywood, Jack was here young, quick-moving, quick-thinking realizing this was the horizon he sought from which he could send forth bright light into a world always running from darkness. We would never have heard of a place called Hollywood if it were not for the Jack Conways. Few paralleled his achievements.”
The Palisades remembered Conway by naming a street after him—Jacon Way. And Hollywood remembered him: Conway earned a star along the Hollywood Walk of Fame for his accomplished career in motion pictures.
By the mid-1950s, Virginia had remarried and moved away from All Hallows Farm. She passed away in Banning, California in 2001 at the age of 94.
Next month: All Hallows Farm Part 2: Newlyweds Eddie Fisher and Debbie Reynolds move onto the farm.
Michael Oldham, co-author of “Movie Star Homes: The Famous to the Forgotten” and author of the novel “The Valentino Formula,” can be reached at email@example.com.
Must-Haves for the Home
By CRISTIAN DAVID | Special to the Palisadian-Post
The real estate landscape is ever evolving. As a trendsetter in the world of home design and architecture, Los Angeles buyers and sellers, as well as the agents at Sotheby’s International Realty, I have noticed a few trends that influenced homes and home sales last year.
Let’s take a look at some of the most popular home features, which will be sure to continue to be popular tomorrow.
Formal Foyers. A foyer could easily set a home’s tone as the ambassador that welcomes guests inside. Yes, it can be extravagant and, often, a splurge.
The focus of most foyers is a main staircase and some of its key features include luxury elements, like balustrades and hand-turned banisters, which make strong design statements.
Foyers can also be functional, as storage can be a subtle but relevant factor. As a transitional space, it invites guests to see what’s next, and if enclosed, it can be home to many art pieces and furnishings.
I have also noticed that floors in a foyer can be a strong choice. In one Los Angeles home, designer Betsy Burnham chose a Moroccan theme, and instead of rugs or carpets, she chose mosaic tiles to create patterns.
To me, every choice in the design of the main entrance tells a story, and in today’s world of so many words, the stronger the statements, the more memorable the entrance will be.
Mudrooms. Just as with foyers, a mudroom can serve as a transitional space between the garage and the rest of the house.
Recently, mudrooms have been making stronger statements through their key functional elements, including seating, cabinetry, flooring and storage spaces.
Many designers have turned these rooms into more than just a small space to breeze through. We have noticed a sense of playfulness where a piece of artwork can either be inspirational or reflective, or simply funny. Why not change your mind to a more positive state prior to entering your main home?
Garage Epoxy Flooring. While epoxy flooring can be a great solution for many areas and commercial spaces, designers prefer this thick plastic-like durable and versatile compound in the garage.
Epoxy offers a modern visual appeal that designers and architects love because of its amazing color palettes and finish combinations, which allows them to really create their vision.
I personally love the variety of artistry and depth in the designs that this type of flooring can display. And since the garage is no longer just an extra space used for storing your unwanted items, they have been playing an
important role in making strong design statements.
I love having my 1961 Jaguar E-Type parked on my epoxy floors (and so does Jay Leno, I’m sure).
His ’n‘ Her Bathrooms. In an interview with Esquire magazine, Sir Michael Caine has declared that the secret to his long lasting marriage is separate bathrooms.
“You start with two bathrooms. You never share a bathroom with your wife,” he said.
Apparently, Sir Michael Caine and his wife are not the only ones who believe in separate bathrooms. Many of our clients have requested that their homes come with oversized his ’n‘ her bathrooms.
Men seem to be fairly minimalistic with their bathrooms, whereas ladies doubtlessly require all manner of pots and potions, unguents and lotions, creams and ointments, flannels and hand towels and face towels and bath towels, and those really enormous, super-fluffy towels.
Wine Cellars. These days, it’s not uncommon to see a sleek, all-glass enclosed space with stainless steel and wood trim adjacent to the dining area (often in addition to a larger storage cellar elsewhere), primarily for visual effect.
Apparently designers have been inspired by restaurants where wine cellars have been more integrated into the common space. We are more and more in tune with our senses nowadays, and having the warm glow of backlit bottles, as seen in bars and restaurants, creates a kind of jewel box and even a theatrical effect.
Media Rooms. Media rooms have become quite the necessity in most of the newly built homes. We used to see these rooms mirroring the cinema-like design that included stadium-like leather upholstered motorized seating with consoles in between.
Now, we are seeing more serene, family getaway-like designs, featuring oversized furniture and art, elegant sconces on chic, light oak wall panels, loungy sectionals, luxurious upholstered club chairs, and cushioned daybeds suspended from the ceiling.
High-tech has evolved rapidly in the last few years, as well. The latest designs have caught up with the media rooms by featuring multi-media versatility. Through the technology provided by Lutron, for instance, today’s media room is a technological marvel, by simply adjusting your lighting, sound and shades through the touch of a button or an app on your phone.
‘The House that Oprah Built’ is Up for Sale for $38 Million
By JOHN HARLOW | Editor-in-Chief
The Palisadian mansion owned by TV producer Michael King, also known as the “king of syndication” for the number of TV shows his family firm enjoyed on air at the same time, is up for sale at $38 million.
The mansion on San Remo Drive was originally offered last at $42 million, but after a brief period off the market, a February price cut has reduced the tag from “breath-taking” to merely “potentially record-breaking” for the town.
The 15,642-square-foot home includes seven bedrooms, 13 bathrooms and five fireplaces.
(Stylish places to burn any spare cash left after the sale.)
The home also features a 600-square-foot theater, a game room, a children’s playroom and staff quarters with a separate kitchen.
The dining room walls are inlaid with mother of pearl.
Michael and Jena King bought the original house in 2002 for $11 million, public records show, which they then tore down and replaced with a white ivy-covered mansion.
It was designed by architects Mark Ferguson and Oscar Shamamian, whose other clients include Cindy Crawford and club owner Rande Gerber, as well as CAA partner Kevin Huvane, who represents Brad Pitt, Tom Cruise and Jennifer Aniston.
The San Remo rebuild, which was influenced by the English architect Sir Edwin Lutyens, who was responsible for the imperial government seat of New Delhi in Raj-era India, took three years to complete.
Michael is the son of Charles King, who founded the family fortunes in the 1960s by acquiring the rights to distribute silent comedies shot 40 years earlier and thought to have lost their value. He proved the market wrong.
From the 1970s, Michael, with his brothers Robert and Roger, produced some of the most widely watched TV game shows in the world, including “Wheel of Fortune” and “Jeopardy!”
But King World’s biggest hit was backing Harpo Productions, which made “The Oprah Winfrey Show,” “Dr Phil” and “Rachel Ray.”
Michael joked that that his beloved home on San Remo was “the house that Oprah built” but he probably could have found the pennies down the back of the King World sofa.
In 2000 the family sold King World to CBS for $2.5 billion, but their logo continues to flash across the screen on often-repeated shows such as “Everyone Loves Raymond” and the CSI franchise.
Michael died in May 2015. The estate has appointed Elisabeth Halsted of Berkshire Hathaway HomeServices to handle the sale.
Q&A: Dan Urbach
By SARAH SHMERLING | Managing Editor
Dan Urbach, a Realtor with Berkshire Hathaway HomeServices, shares about growing up in Malibu and his life now in Pacific Palisades.
Sarah Shmerling: Tell me about your childhood. Where were you born and where did you grow up? What were some of your hobbies and interests as a child and teenager?
Urbach: I was very fortunate to have grown up in Malibu on Point Dume. In the ’70s, it was a very different Point Dume than today. The homes were mostly small, ranch style homes on large lots with very few fences. There were lots of trails, and our local Mayfair Market had a hitching post to tie off horses. To me, Malibu was a giant playground with the ocean on one side and the Santa Monica Mountains on the other. I took full advantage—surfing, skateboarding and biking almost every day.
Shmerling: What schools did you attend and where did you go to college? What did you study?
Urbach: I went to Point Dume Elementary, Malibu Park Middle and Santa Monica High schools, before Malibu High School was built. To this day I’m a big supporter of our public schools. For college I went to UC Santa Barbara where I double majored in English and business economics.
Shmerling: What was your first job? What led you to choose a career in real estate?
Urbach: My first job was at 16 years old as a gas station attendant at Ball & Sons Service Station on Point Dume, before “self-serve.” I would wash windows, check tire pressure, check oil and pump gasoline.
During college, my parents insisted I have a job when I came home for summers from UCSB. I loved the beach and the ocean, so I tried out for the California State Lifeguards. I worked full time in northern Malibu every summer during college and part time for the next 20 years.
Immediately after college, I started working in the entertainment industry as a production assistant and then production coordinator on television shows (mostly pilots) produced by Grant Tinker’s company, GTG Entertainment.
My grandfather, Sheldon Leonard, was the reason I got into entertainment. He was an actor (you might remember Nick the bartender in Frank Capra’s “It’s a Wonderful Life), a director and producer (he created and executive produced “I Spy,” “The Dick Van Dyke Show” with Carl Reiner, the “The Andy Griffith Show” and many more TV shows in the ’50s and ’60s.
To be honest, I never enjoyed working in the entertainment industry. It was the mid-1980s, and I had friends who were becoming very successful in real estate, as the market was soaring. I took the real estate license exam while still working in entertainment in 1990.
My timing couldn’t have been worse, as the real estate market promptly began a nosedive that lasted for the next six years. I stuck to it, persevered, and slowly built a loyal clientele and a successful business.
Shmerling: Do you represent homes in all neighborhoods of the Palisades?
Urbach: For many years, as I was breaking into the residential real estate business, I represented buyers and sellers throughout Los Angeles. I’ve sold homes in the South Bay, the San Fernando Valley and the Hollywood Hills, to name a few.
As I became more established, I’ve been fortunate to narrow my focus and specialize in the Palisades neighborhoods I really know and love. I can’t think of a better place to sell residential real estate. I don’t have to “sell” the Palisades—it sells itself.
I love to introduce my clients who are relocating here to our Village, the Pacific Palisades Farmers Market, the Fourth of July parade, our incredible park and library, beaches, and mountains.
Shmerling: Tell me about how you approach new clients who are aiming to buy or sell a home.
Urbach: My approach is simple: Listen, work hard and exceed expectations. I really believe in my motto, “I Represent PEOPLE Not Properties!” I meet such interesting people and really enjoy working with them. I am so lucky to be doing what I love with wonderful clients in such a great town.
Shmerling: What are some current trends in real estate?
Urbach: When I first started selling real estate in the 1990s, the industry guarded its data like Fort Knox. The only way to get access to available properties was directly through a real estate agent.
Today, all the information is available to anyone with an internet connection through hundreds of websites and mobile apps. That said, the need for a knowledgeable local expert to guide the buyer and seller is needed now more than ever, as the home buying process has become increasingly complicated.
Shmerling: In which neighborhoods and for how long have you lived in the Palisades? What brought you here and why do you stay?
Urbach: I started working in the Palisades in 1996 at AM Realty (now Amalfi Estates) while living in Santa Monica. We scrimped and saved enough to buy a modest ranch home in the Marquez Knolls in 2003 and have been loving it ever since.
Shmerling: Thoughts on Caruso’s Palisades Village project?
Urbach: Our little walking Village is one of the things that make the Palisades so unique and desirable. It really saddened me to see the continued deterioration of our Village in the last handful of years. I’m very excited about the re-development and looking forward to a, once again, vibrant Village. And can’t wait to catch a movie with my family at our new theater.
Shmerling: What do you and your family like to do for fun?
Urbach: I met my wife, Gloria, when she was in her last year at Pepperdine Law School in 1996. We have been together for 20 years and have two beautiful children. Sierra is 15 and in her second year at Palisades Charter High School. Tyler is 14 and an eighth-grader at Paul Revere Charter Middle School.
HOME SPOTLIGHT: Unparalled Chic in The Palisades
“Unparalleled Chic” is how you would describe this residence. It is a perfect fit for a discriminating Buyer. The finest architectural design concept is accompanied by top of the line rich and lush materials, appliances and finishes throughout. The home offers 5 bedrooms and 6.5 baths, an open kitchen, family room, den, formal dining room, media room, master office, staff office, and a large great room leading to a generous terrace with a fire pit overlooking the canyon. Beautifully landscaped, the outdoors offers a pool, spa, and terraces off the master and kitchen. A prime location with views completes this unique and very beautiful property.
Address: 1514 San Remo Drive, Pacific Palisades, CA 90272
Realtors: Judy Feder, Hilton & Hyland